{"id":863,"date":"2026-07-30T15:40:55","date_gmt":"2026-07-30T15:40:55","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/?p=863"},"modified":"2026-07-30T16:37:56","modified_gmt":"2026-07-30T16:37:56","slug":"nbcu-locals-clear-the-shelters-presented-by-hills-pet-nutrition-begins-this-saturday-aug-1","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/2026\/07\/30\/nbcu-locals-clear-the-shelters-presented-by-hills-pet-nutrition-begins-this-saturday-aug-1\/","title":{"rendered":"NBCU Local\u2019s \u2018Clear the Shelters Presented by Hill\u2019s Pet Nutrition\u2019 Begins This Saturday, Aug. 1"},"content":{"rendered":"\n

NBC & Telemundo Stations Partnering with Shelters Across the Nation to Promote Pet Adoption Aug. 1 to 31<\/em><\/p>\n\n\n\n

Extended Fundraising Taking Place Now Through Sept. 15 at <\/em>ClearTheSheltersFund.org<\/u><\/em><\/a><\/p>\n\n\n\n

\u2018Clear The Shelters\u2019 Has Led to More Than 1.3 Million Adoptions and $5.6 Million in Donations Since 2015<\/em><\/p>\n\n\n\n

NEW YORK\u202f\u2013 July 30, 2026<\/strong> \u2013 NBCU Local\u2019s Clear The Shelters Presented By Hill\u2019s Pet Nutrition<\/u><\/em><\/a> kicks off its 12th<\/sup>annual campaign this Saturday, Aug. 1 through Aug. 31, with extended fundraising taking place now through Sept. 15. The nationwide pet adoption and donation initiative has helped more than 1.3 million pets find new homes and raised more than $5.6 million for animal shelters and rescues since its 2015 inception.<\/p>\n\n\n\n

Through the 2026 Clear The Shelters<\/em>, NBC and Telemundo stations are partnering with shelters across the nation to promote pet adoption and raise funds, which can be donated to a shelter of the donor\u2019s choice or the general fund. For more information on shelters participating in the fundraising, visit ClearTheSheltersFund.org<\/u><\/a>. Shelters can join this year\u2019s campaign via the Shelter Registration Portal<\/u><\/a>.<\/p>\n\n\n\n

2026 Clear The Shelters Campaign Features:<\/strong><\/p>\n\n\n\n

Presenting Sponsor<\/strong><\/p>\n\n\n\n

Hill\u2019s Pet Nutrition<\/u><\/a>, a global leader in science-based pet nutrition and leading supporter of animal welfare, is returning for the ninth consecutive year as a partner of Clear The Shelters<\/em>, and for the first time as the presenting sponsor of the annual pet adoption and donation campaign. Hill\u2019s Pet Nutrition will support Clear The Shelters<\/em> campaign activities, along with providing adoption kits to help new pet parents at select participating shelters, which will include starter bags of Hill\u2019s Science Diet, coupons, and other supplies. <\/p>\n\n\n\n

Online Fundraising<\/strong><\/p>\n\n\n\n

Fundraising for the 2026 Clear The Shelters<\/em> will once again be led by Greater Good Charities<\/u><\/a>, a global nonprofit and longtime campaign partner. Donations to the general fund can be made now through Sept. 15, and donations directly to individual shelters can be made from Aug. 1 to 31 at ClearTheSheltersFund.org<\/u><\/a>.<\/p>\n\n\n\n

Virtual Adoptions<\/strong><\/p>\n\n\n\n

WeRescue<\/u><\/a> is also returning for the eighth consecutive year as the exclusive technology partner of Clear The Shelters<\/em>. The WeRescue website and apps let users browse adoptable pets in their area by breed, gender, size, and more, apply to adopt, and ask questions directly to shelters.<\/p>\n\n\n\n

Merchandise<\/strong><\/p>\n\n\n\n

This campaign, The Black Dog<\/u><\/a> will partner with Clear The Shelters<\/em> for the second year. The restaurant and apparel company will allow customers to donate to the Clear The Shelters<\/em> fund by rounding up their total for purchases. The Black Dog will also create a special collection of Clear The Shelters<\/em>-branded merchandise and will donate 50 percent of the proceeds to the fund, and host adoption events at their retail locations. <\/p>\n\n\n\n

NBC & Telemundo Specials<\/strong>

NBC and Telemundo-Owned stations will each debut\u00a0Clear The Shelters<\/em>\u00a0television specials on Aug. 7. The\u00a0NBC\u00a0<\/u>Clear The Shelters<\/u><\/em>\u00a0special<\/u><\/a>, airing on NBC stations nationwide, features high-profile celebrities led by the star of Universal Pictures’\u00a0The Odyssey<\/em>, Matt Damon, while the Telemundo\u00a0Desocupar los Albergues<\/em>\u00a0special will also debut Aug. 7. Viewers can watch the NBC\u00a0Clear The Shelters<\/em>\u00a0special trailer\u00a0here<\/u><\/a>.<\/p>\n\n\n\n

For more information on Clear The Shelters<\/em>, including participating shelters, along with details on local events and television programming, visit ClearTheShelters.com<\/u><\/a> and the Spanish-language site DesocuparlosAlbergues.com<\/u><\/a>. Shelters can join the campaign via the new Shelter Registration Portal<\/u><\/a>. Follow Clear The Shelters<\/em> on Facebook<\/u><\/a>, Instagram<\/u><\/a> and TikTok<\/u><\/a>.<\/p>\n\n\n\n

About\u00a0Clear The Shelters<\/em><\/strong>
NBCUniversal Local\u2019s\u00a0Clear The Shelters<\/em>\u2122 is an annual nationwide pet adoption and donation campaign held each August. As part of the initiative, NBC- and Telemundo-owned and affiliated stations partner with animal shelters and rescues in communities across the U.S. to promote pet adoption and raise funds for participating shelters. Since its 2015 inception,\u00a0Clear The Shelters<\/em>\u00a0has led to more than 1.3 million pet adoptions and raised more than $5.6 million. Longtime campaign supporters include\u00a0Hill\u2019s Pet Nutrition<\/u><\/a>, a national sponsor for nine consecutive years and presenting sponsor in 2026,\u00a0Greater Good Charities<\/u><\/a>\u00a0and\u00a0WeRescue<\/u><\/a>.\u00a0Clear The Shelters<\/em>\u00a0was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 \/ KXAS and Telemundo 39 \/ KXTX. For more information, visit\u00a0ClearTheShelters.com<\/u><\/a>.<\/p>\n\n\n\n

About NBCUniversal Local\u202f\u00a0<\/strong>
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English- and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across TV, streaming and digital platforms. NBCUniversal Local consists of three media groups \u2013 NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group \u2013 plus multicast networks COZI TV, NBC True CRMZ, and TeleXitos, and 18 free ad-supported streaming TV (FAST) channels \u2013 including 11 NBC local news, five Telemundo regional news channels, Telemundo Puerto Rico and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.\u202f<\/p>\n\n\n\n

MEDIA CONTACT<\/strong>
Brian Potter
Brian.Potter@nbcuni.com<\/u><\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

NBC & Telemundo Stations Partnering with Shelters Across the Nation to Promote Pet Adoption Aug. 1 to 31 Extended Fundraising Taking Place Now Through Sept. 15 at ClearTheSheltersFund.org \u2018Clear The Shelters\u2019 Has Led to More Than 1.3 Million Adoptions and $5.6 Million in Donations Since 2015 NEW YORK\u202f\u2013 July 30, 2026 \u2013 NBCU Local\u2019s Clear The Shelters Presented […]<\/p>\n

Read More… from NBCU Local\u2019s \u2018Clear the Shelters Presented by Hill\u2019s Pet Nutrition\u2019 Begins This Saturday, Aug. 1<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[57,9],"tags":[],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbcuniversal-local-en"],"yoast_head":"\nNBCU Local\u2019s \u2018Clear the Shelters Presented by Hill\u2019s Pet Nutrition\u2019 Begins This Saturday, Aug. 1 - NBCU Local<\/title>\n<meta name=\"robots\" content=\"index, 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