{"id":827,"date":"2026-06-16T13:36:54","date_gmt":"2026-06-16T13:36:54","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/?p=827"},"modified":"2026-06-16T13:36:57","modified_gmt":"2026-06-16T13:36:57","slug":"hills-pet-nutrition-expands-support-of-clear-the-shelters-as-inaugural-presenting-sponsor-this-august","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/2026\/06\/16\/hills-pet-nutrition-expands-support-of-clear-the-shelters-as-inaugural-presenting-sponsor-this-august\/","title":{"rendered":"Hill&#8217;s Pet Nutrition Expands Support of &#8216;Clear The Shelters&#8217; as Inaugural Presenting Sponsor this August"},"content":{"rendered":"\n<p><em>Global leader in science-led pet nutrition and animal welfare partnering on annual pet adoption and donation campaign for ninth consecutive year<\/em><\/p>\n\n\n\n<p><em>&nbsp;\u2018Clear The Shelters\u2019 has led to more than 1.3 million pet adoptions and raised more than $5.6 million for animal shelters since 2015<\/em><\/p>\n\n\n\n<p><strong>NEW YORK<\/strong>\u202f<strong>\u2013 June 16, 2026 \u2013<\/strong>&nbsp;<a href=\"https:\/\/www.hillspet.com\/\"><u>Hill&#8217;s Pet Nutrition<\/u><\/a>, a global leader in science-based pet nutrition and leading supporter of animal welfare, is increasing its longtime support of NBCUniversal Local\u2019s&nbsp;<em>Clear The Shelters<\/em>&nbsp;by serving as the presenting sponsor of this year\u2019s nationwide pet adoption and donation campaign.&nbsp;<\/p>\n\n\n\n<p>Through the expanded partnership, Hill\u2019s becomes the first presenting sponsor in&nbsp;<em>Clear The Shelters<\/em>\u2019 12-year&nbsp;history and extends its support to the ninth consecutive campaign this August.&nbsp;<em>Clear The Shelters<\/em>&nbsp;has led to more than 1.3 million pet adoptions and raised more than $5.6 million for shelters since its inception in 2015.<\/p>\n\n\n\n<p>\u201cHill\u2019s Pet Nutrition is a major contributor to the success of&nbsp;<em>Clear The Shelters<\/em>&nbsp;and a tremendous advocate for pets in need and the shelters in our communities across the nation that care for them,\u201d said Bruce Kallner, SVP of Business Development, NBCUniversal Local. \u201cWe\u2019re very pleased our longtime partners at Hill\u2019s are expanding their support as the presenting sponsor this year as we continue to grow our campaign\u2019s impact this August.\u201d<\/p>\n\n\n\n<p>For the 2026 campaign, Hill\u2019s Pet Nutrition will support activities nationwide, helping participating shelters connect more pets with loving homes. Hill\u2019s support also extends to providing adoption kits at select participating shelters during the campaign, which will include starter bags of Hill\u2019s Science Diet foods, coupons and other supplies to help shelter pets and their new pet parents get a healthy start on their new life together.<\/p>\n\n\n\n<p>\u201cAs animal shelters across the country face unprecedented capacity pressures, programs like&nbsp;<em>Clear The Shelters<\/em>&nbsp;are more critical than ever in supporting pets and the organizations that care for them,\u201d said Carrick Massey, Senior Vice President of U.S. Marketing at Hill\u2019s Pet Nutrition. \u201cFor nine consecutive years, Hill\u2019s has been proud to support the campaign\u2019s mission to help more pets find a loving home, an effort made possible by the devoted campaign partners and shelters who continue to show up for animals in need.\u201d<\/p>\n\n\n\n<p><em>Clear The Shelters<\/em>&nbsp;directly aligns with Hill&#8217;s Pet Nutrition\u2019s mission to support shelter pets in need through the Hill\u2019s Food, Shelter &amp; Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources, including during times of disaster.&nbsp;For more than 20 years, the Hill&#8217;s Food, Shelter &amp; Love program has provided more than $300 million in food to shelters across North America, and has helped more than 16&nbsp;million pets find new homes. To learn how Hill\u2019s Pet Nutrition supports shelters and pets, visit&nbsp;<a href=\"http:\/\/hillspet.com\/shelter\">Hill\u2019s Food, Shelter and Love<\/a>.<\/p>\n\n\n\n<p>As part of the 2026<em>&nbsp;Clear The Shelters<\/em>, NBC- and Telemundo-owned and affiliated stations across the nation are partnering with animal shelters and rescues in their communities to promote pet adoption and raise funds for their animal welfare operations. Animal shelters and rescues that are interested in joining this year\u2019s&nbsp;<em>Clear The Shelters<\/em>&nbsp;can access more information and register online via the new&nbsp;<a href=\"https:\/\/portal.cleartheshelters.com\/auth\/?next=\/\">Shelter Registration Portal<\/a>.&nbsp;<\/p>\n\n\n\n<p>Last year\u2019s&nbsp;<em>Clear The Shelters<\/em>&nbsp;helped more than 160,000 pets find new homes and raised more than $628,000 for participating animal shelters \u2013 the highest fundraising total since 2020. The 2025 campaign featured 1,735 participating shelters and rescues representing 49 states, the District of Columbia, Puerto Rico and Guam. The 11th annual&nbsp;<em>Clear The Shelters<\/em>&nbsp;was hosted by 129 NBC and Telemundo stations from Aug. 1 to Aug. 31, 2025.<\/p>\n\n\n\n<p><a><\/a><a><\/a>For more information on&nbsp;<em>Clear The Shelters<\/em>, including participating animal shelters and rescues, along with details on local events and television programming, visit&nbsp;<a href=\"https:\/\/www.cleartheshelters.com\/\">ClearTheShelters.com<\/a>&nbsp;and the Spanish-language&nbsp;site&nbsp;<a href=\"https:\/\/www.desocuparlosalbergues.com\/\">DesocuparlosAlbergues.com<\/a>,&nbsp;<a>and follow&nbsp;<em>Clear The Shelters<\/em>&nbsp;on social media:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/ClearTheShelters\/\"><u>Clear The Shelters<\/u><\/a><\/li>\n\n\n\n<li>Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/cleartheshelters\/\"><u>cleartheshelters<\/u><\/a><\/li>\n\n\n\n<li>TikTok:\u00a0<a href=\"http:\/\/www.tiktok.com\/@cleartheshelters\"><u>@cleartheshelters<\/u><\/a><\/li>\n\n\n\n<li>Hashtags: #ClearTheShelters &amp; #DesocuparLosAlbergues<\/li>\n<\/ul>\n\n\n\n<p><strong>About Hill\u2019s Pet Nutrition<\/strong> <\/p>\n\n\n\n<p><em>Clear The Shelters<\/em>\u00a0directly aligns with Hill&#8217;s Pet Nutrition\u2019s mission to support shelter pets in need through the Hill\u2019s Food, Shelter &amp; Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources, including during times\u00a0of disaster.\u00a0Since 2022, the Hill&#8217;s Food, Shelter &amp; Love program has provided more than $300 million in pet food to shelters across North America and has helped more than 16\u00a0million pets find new homes. To learn how Hill\u2019s Pet Nutrition supports shelters and pets, visit\u00a0<a href=\"http:\/\/hillspet.com\/shelter\"><u>Hill\u2019s Food, Shelter and Love<\/u><\/a>.<\/p>\n\n\n\n<p><strong>About\u00a0<em>Clear The Shelters <\/em><\/strong><\/p>\n\n\n\n<p>NBCUniversal Local\u2019s\u00a0<em>Clear The Shelters<\/em>\u2122 is an annual nationwide pet adoption and donation campaign held each August. As part of the initiative, NBC- and Telemundo-owned and affiliated stations partner with animal shelters and rescues in communities across the U.S. to promote pet adoption and raise funds for participating shelters. Since its 2015 inception,\u00a0<em>Clear The Shelters<\/em>\u00a0has led to more than 1.3 million pet adoptions and raised more than $5.6 million. Longtime campaign supporters include\u00a0<a href=\"https:\/\/www.hillspet.com\/\"><u>Hill\u2019s Pet Nutrition<\/u><\/a>, a national sponsor for nine consecutive years and presenting sponsor in 2026,\u00a0<a href=\"https:\/\/greatergood.org\/\"><u>Greater Good Charities<\/u><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.werescue.pet\/\"><u>WeRescue<\/u><\/a>.\u00a0<em>Clear The Shelters<\/em>\u00a0was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 \/ KXAS and Telemundo 39 \/ KXTX. For more information, visit\u00a0<a href=\"https:\/\/www.cleartheshelters.com\/\"><u>ClearTheShelters.com<\/u><\/a>.<\/p>\n\n\n\n<p><strong>About NBCUniversal Local\u202f&nbsp;<\/strong><\/p>\n\n\n\n<p>NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English- and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across TV, streaming and digital platforms. NBCUniversal Local consists of three media groups \u2013 NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group \u2013 plus multicast networks COZI TV, NBC True CRMZ, and TeleXitos, and 18 free ad-supported streaming TV (FAST) channels \u2013 including 11 NBC local news, five Telemundo regional news channels, Telemundo Puerto Rico and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.\u202f<\/p>\n\n\n\n<p><strong>MEDIA CONTACT<\/strong><\/p>\n\n\n\n<p>Brian Potter<\/p>\n\n\n\n<p><a href=\"https:\/\/nbcuni-my.sharepoint.com\/personal\/206100180_tfayd_com\/Documents\/Potter%20Desktop\/Clear%20The%20Shelters\/2021%20CTS\/2021%20CTS%20Press%20Releases\/2021%20CTS%20Division%20Press%20Release\/Brian.Potter@nbcuni.com\"><u>Brian.Potter@nbcuni.com<\/u><\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global leader in science-led pet nutrition and animal welfare partnering on annual pet adoption and donation campaign for ninth consecutive year &nbsp;\u2018Clear The Shelters\u2019 has led to more than 1.3 million pet adoptions and raised more than $5.6 million for animal shelters since 2015 NEW YORK\u202f\u2013 June 16, 2026 \u2013&nbsp;Hill&#8217;s Pet Nutrition, a global leader [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/2026\/06\/16\/hills-pet-nutrition-expands-support-of-clear-the-shelters-as-inaugural-presenting-sponsor-this-august\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Hill&#8217;s Pet Nutrition Expands Support of &#8216;Clear The Shelters&#8217; as Inaugural Presenting Sponsor this August<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[57,9],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbcuniversal-local-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hill&#039;s Pet Nutrition Expands Support of &#039;Clear The Shelters&#039; as Inaugural Presenting Sponsor this August - NBCU Local<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/2026\/06\/16\/hills-pet-nutrition-expands-support-of-clear-the-shelters-as-inaugural-presenting-sponsor-this-august\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hill&#039;s Pet Nutrition Expands Support of &#039;Clear The Shelters&#039; 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