{"id":352,"date":"2025-01-02T17:09:20","date_gmt":"2025-01-02T17:09:20","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/?p=352"},"modified":"2025-01-03T20:46:51","modified_gmt":"2025-01-03T20:46:51","slug":"taylor-swift-docuseries-the-swift-effect-coming-to-nbc-stations-each-saturday-night-this-month","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbculocal\/2025\/01\/02\/taylor-swift-docuseries-the-swift-effect-coming-to-nbc-stations-each-saturday-night-this-month\/","title":{"rendered":"Taylor Swift Docuseries, ‘The Swift Effect,’ Coming to NBC Stations Each Saturday Night this Month"},"content":{"rendered":"\n

4-Part Series Examining Singer-Songwriter\u2019s Economic Impact Debuts New Episodes Following \u2018Saturday Night Live\u2019 Weekly, Beginning Jan. 4<\/em><\/p>\n\n\n\n

COZI TV to Deliver Next-Day Encores Each Sunday in January; Episodes Available Now on Peacock<\/em><\/p>\n\n\n\n

Click <\/em>Here<\/em><\/a> to View the \u2018Swift Effect\u2019 Trailer<\/em><\/p>\n\n\n\n

NEW YORK (Jan. 2, 2025)<\/strong> \u2013 NBCUniversal Local\u2019s four-part original docuseries The Swift Effect<\/em><\/strong>, covering the significant economic impact generated by Taylor Swift and how her brand has become a cultural phenomenon, is making its national broadcast debut on NBC stations this month following Saturday Night Live<\/em>, beginning this Saturday, Jan. 4. The series\u2019 first two episodes are available to stream now on Peacock.<\/p>\n\n\n\n

Following the national broadcast debuts, each half-hour episode of The Swift Effect<\/em> will encore on COZI TV, the national multicast network, on Sundays beginning at 6 p.m. ET. The NBC-owned stations\u2019 free, ad-supported streaming TV (FAST) channels, which are available on streaming and connected TV (CTV) platforms, will stream the full series starting Jan. 26. Check listings for more information.<\/p>\n\n\n\n

The Swift Effect <\/em>examines how the superstar singer-songwriter has built her brand into an economic engine that has redefined the music business, generated billions of dollars in revenue, and influenced a range of fields, such as fashion, sports, education and philanthropy. The series also details the business acumen, strategic decisions and deep fan connection that made Swift one of the world\u2019s most influential and wealthiest people.<\/p>\n\n\n\n

\u201cThere has been tremendous focus on Taylor the musician, performer, and cultural icon, but her prowess as a businesswoman, brand-builder and marketer has been an untold story, until now,\u201d said Diane Petzke, the series\u2019 executive producer and VP of programming for COZI TV. \u201cWe wanted to take a closer look at the economics behind the artist and explore what\u2019s really driving her success on and off the stage.\u201d<\/p>\n\n\n\n

Produced by NBCU Local storyteller Cody Broadway<\/strong>, the series features interviews with several high-profile media members, including entertainment blogger Perez Hilton<\/strong>; actor and Access Hollywood<\/em> co-host Mario Lopez<\/strong>; CNBC\u2019s Julia Boorstin<\/strong> and Joe Kernen<\/strong>, the co-host of Squawk Box<\/em>; NBC News contributor Kaylee Hartung<\/strong>; Good Morning Football<\/em> co-host Kyle Brandt<\/strong> and NBC4 Los Angeles anchor Lynette Romero<\/strong>.<\/p>\n\n\n\n

Other experts and insiders who contributed to The Swift Effect are economist and University of Kansas professor Misty Heggeness<\/strong>; Rolling Stone<\/em> senior writer Brittany Spanos<\/strong>; Deutsch NY Chief Executive Officer Val DiFebo<\/strong>, University of Miami professor Alyse Lancaster<\/strong>; and Gisela Marti<\/strong>, senior vice president of tourism and marketing for the Greater Miami Convention and Visitors Bureau.<\/p>\n\n\n\n

\u201cWhat Taylor Swift has accomplished is nothing short of extraordinary,\u201d said Broadway. \u201cHer ability to turn creativity into influence and influence into economic power is a story worth telling, and one that goes well beyond music. I\u2019m pleased to be able to showcase this story through this series and share the insights of so many who\u2019ve seen, experienced or studied the Taylor Swift effect and its vast impact up close.\u201d<\/p>\n\n\n\n

Episode 1: Breaking the Mold<\/em><\/strong><\/p>\n\n\n\n

NBC Stations: Saturday, Jan. 4<\/strong><\/p>\n\n\n\n

COZI TV: Sunday, Jan. 5<\/strong><\/p>\n\n\n\n

The first episode explores Swift\u2019s journey to reclaim her artistry and challenge industry norms. From her strategic re-recording of albums to her genre shift from country to pop, the episode dives into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry.<\/p>\n\n\n\n

Episode 2: The Swift Effect on the NFL<\/em><\/strong><\/p>\n\n\n\n

NBC Stations: Saturday, Jan. 11<\/strong><\/p>\n\n\n\n

COZI TV: Sunday, Jan. 12<\/strong><\/p>\n\n\n\n

The second episode examines the cultural impact of Swift\u2019s NFL gameday appearances, from increased TV ratings to boosted merchandise sales. Her influence in the fashion world is reviewed, as her game-day style inspires fans and elevates small brands overnight, turning gamedays into unexpected fashion showcases.<\/p>\n\n\n\n

Episode 3: The Swift Economy<\/em><\/strong><\/p>\n\n\n\n

NBC Stations: Saturday, Jan. 18<\/strong><\/p>\n\n\n\n

COZI TV: Sunday, Jan. 19<\/strong><\/p>\n\n\n\n

In the third episode, the program examines Swift\u2019s effect on a city\u2019s economy when her tour visits Miami and highlights a University of Miami course inspired by her branding and influence. Also, her contributions to local charities is explored, including the significant role she plays in areas like community food banks.<\/p>\n\n\n\n

Episode 4: End of an Era<\/em><\/strong><\/p>\n\n\n\n

NBC Stations: Saturday, Jan. 25<\/strong><\/p>\n\n\n\n

COZI TV: Sunday, Jan. 26<\/strong><\/p>\n\n\n\n

In the final episode, the spotlight is on Vancouver during the final weekend of Taylor Swift\u2019s record-breaking tour to capture the essence of the Swifties community.  The episode explores the enduring power of connection through stories of a Colorado woman battling breast cancer and a photographer whose life was transformed by Taylor a decade ago. Together they create a heartfelt tribute to the lasting impact of Taylor\u2019s music, her fans, and the bonds that unite them.<\/p>\n\n\n\n

About NBCUniversal Local<\/strong> <\/p>\n\n\n\n

NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups \u2013 NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group \u2013 plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels \u2013 including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group. <\/p>\n\n\n\n

###<\/p>\n\n\n\n

MEDIA CONTACT:
<\/strong>Brian Potter<\/p>\n\n\n\n

Brian.potter@nbcuni.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

4-Part Series Examining Singer-Songwriter\u2019s Economic Impact Debuts New Episodes Following \u2018Saturday Night Live\u2019 Weekly, Beginning Jan. 4 COZI TV to Deliver Next-Day Encores Each Sunday in January; Episodes Available Now on Peacock Click Here to View the \u2018Swift Effect\u2019 Trailer NEW YORK (Jan. 2, 2025) \u2013 NBCUniversal Local\u2019s four-part original docuseries The Swift Effect, covering the significant economic impact generated […]<\/p>\n

Read More… from Taylor Swift Docuseries, ‘The Swift Effect,’ Coming to NBC Stations Each Saturday Night this Month<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,57,2],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cozi-tv-en","category-featured","category-nbc-owned-television-stations-en"],"yoast_head":"\nTaylor Swift Docuseries, 'The Swift Effect,' Coming to NBC Stations Each Saturday Night this Month - NBCU Local<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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