Annual Holiday Food Drive Runs from Nov. 15 to Dec. 25 Across 167 Bay Area Safeway Stores
SAN JOSE, Calif. – November 10, 2025 – NBC Bay Area / KNTV and Telemundo 48 Área de la Bahía / KSTS, in partnership with Safeway, today announced the launch of the 16th Annual Nourishing Neighbors campaign, a seasonal initiative aimed at combating food insecurity in the Bay Area. The campaign runs from Nov. 15 to Dec. 25, 2025, at 167 Safeway stores throughout the Bay Area, benefiting Bay Area Food Banks. It is a collaboration of six independent nonprofit food banks serving 13 Northern California counties.
During the Nourishing Neighbors campaign, Safeway and Andronico’s customers can make a difference by donating $3, $5 or $10 at checkout or by rounding up their purchase to the nearest dollar. Every contribution helps provide meals for those in need and reminds us that lasting change begins with neighbors helping neighbors.
“Every year, Nourishing Neighbors reminds us of what’s possible when our community comes together,” said Stacy Owen, President and General Manager of NBC Bay Area and Telemundo 48. “Because of the generosity of Safeway shoppers and our partners, families across the Bay Area have access to the food they need. Together, we’re doing more than feeding families but building a stronger, more connected community.”
Last year’s Nourishing Neighbors campaign raised more than $4.7 million, providing over 9 million meals to individuals and families experiencing food insecurity across the Bay Area.
“Our dedication to fighting hunger and supporting our community extends well beyond the holiday season—it’s a year-round mission,” said Kelly Mullin, Division President of Safeway Northern California. “As more families face food insecurity, we are proud to partner with NBC Bay Area and Telemundo 48 to strengthen local food banks across the region. We are truly grateful for the generosity shown by our customers and associates, whose support is vital to making this initiative a success.”
“The high cost of living in Silicon Valley means that even people who are working, sometimes at multiple jobs, can’t always make ends meet,” said Leslie Bacho, CEO of Second Harvest of Silicon Valley. “One in six people in Silicon Valley alone turn to Second Harvest for food. Campaigns like Nourishing Neighbors help raise awareness and end hunger in our community. We’re deeply grateful to NBC Bay Area, Telemundo 48 and the Safeway customers and community for their partnership.”
“As we head into the already-busy holiday season, Food Banks are facing the most challenging environment that we’ve experienced since the outset of COVID,” said Michael Altfest, Director of Community Engagement for Alameda County Community Food Bank. “Our community was heavily impacted by the recent government shutdown, while the upcoming, permanent SNAP cuts mean we’ll be serving a significant and prolonged increase in need. It’s important to note, however, that food banks are built for this and we’re prepared to serve our community for as long as needed—and community support is vital to that effort. The Nourishing Neighbors campaign is among the most important annual efforts to support food insecure communities in the Bay Area—both by raising vital funds and bringing invaluable awareness to the challenges we face. We’re extremely grateful to NBC Bay Area, Telemundo 48 and Safeway for their continued partnership in our collective mission.”
About NBC Bay Area / KNTV
Owned by NBCUniversal, NBC Bay Area/KNTV is the Bay Area’s investigative station located in the heart of Silicon Valley. The mission of NBC Bay Area is to reflect the communities it serves and support its viewers through solution-based journalism that moves the community forward. The station addresses the Bay Area’s most pressing issues across all platforms, featuring the Investigative Unit and NBC Bay Area Responds. NBC Bay Area can be seen locally on Comcast 3 and 703 and over-the-air on 11 as well as streaming platforms NBCBayArea.com, Peacock, Roku, Amazon Fire TV, YouTube, Samsung TV Plus and Xumo Play.
About Telemundo 48 / KSTS
Telemundo 48 / KSTS is Telemundo’s local television station serving the Spanish-speaking community throughout the Bay Area. Owned by NBCUniversal, the station is committed to providing viewers with breaking news and in-depth journalism with their award-winning team of reporters, offering the most up-to-date local news, weather, sports and entertainment headlines through a variety of platforms, including online at TelemundoAreadelaBahia.com and via mobile and social media channels. The station can be seen locally on Comcast 18 and 718 and over-the-air on 48. TeleXitos, the station’s multicast network, offers exciting action and adventure programming in Spanish. TeleXitos can be seen locally on Comcast 194 and 1198 and over-the-air on 48.2.
About Safeway
Safeway is one of the most well-recognized grocery retail brands with a long-standing reputation for quality and service, proudly serving Northern California since 1926. As the largest purchaser of locally grown produce in Northern California, the company operates over 285 stores across Northern California, Nevada, and Hawaii under four banners: Safeway, Andronico’s, Vons, and Pak ‘N Save. In 2024, Safeway along with the Safeway Foundation contributed more than $55 million in food and financial support to charitable organizations within the Northern California Division. Safeway Northern California is a division of Albertsons Companies.
About Bay Area Food Banks
Bay Area Food Banks is a collaboration of six independent nonprofit food banks serving 13 Northern California counties. Collectively, the food banks provide millions of nutritious meals year-round to adults, seniors, students and children affected by food insecurity through a network of food distributions and pantries, children’s programs, shelters, soup kitchens, residential programs, and other emergency food providers.
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MEDIA CONTACTS
NBC Bay Area & Telemundo 48 – Liza Catalan
408-234-9540 liza.catalan@nbcuni.com
Safeway – Justin Hendrickson
925-467-3883 Justin.Hendrickson@safeway.com
Alameda County Community Food Bank – Michael Altfest
510-635-3663 ext. 330 maltfest@accfb.org
Food Bank of Contra Costa and Solano – Jeremy Crittenden
Redwood Empire Food Bank – Rachelle Mesheau
707-523-7900 ext. 113 rmesheau@refb.org
San Francisco-Marin Food Bank – Keely Hopkins Rider
415-792-8346 khopkins@sfmfoodbank.org
Second Harvest of Silicon Valley – Diane Baker Hayward
408-266-8866 ext.368 dbakerhayward@shfb.org
Community Action of Napa Valley – Lisa DeRose-Hernandez
(707) 253-6100 Ext. 112 lisa.derose@can-v.org
