Global Leader in Science-Led Pet Nutrition and Animal Welfare to Support 11th Annual Nationwide Pet Adoption & Donation Campaign Aug. 1 to 31
‘Clear The Shelters’ Has Led to Nearly 1.2 Million Adoptions & More Than $5 Million in Donations Since 2015
NEW YORK – July 17, 2025 – Hill’s Pet Nutrition, a global leader in science-based pet nutrition and leading supporter of animal welfare, is returning as the national sponsor of Clear The Shelters – NBCUniversal Local’s annual pet adoption and donation campaign – for the eighth consecutive year.
Clear The Shelters is returning for its 11th consecutive campaign from Aug. 1 to 31, which features an extended fundraising effort taking place now through Sept. 15. Clear The Shelters has led to nearly 1.2 million pet adoptions and raised more than $5 million for animal shelters since its 2015 inception.
“Hill’s Pet Nutrition’s impactful support of Clear The Shelters is indicative of their commitment to animal welfare and helping shelters and communities across the nation care for pets in need,” said Bruce Kallner, SVP of Business Development, NBCUniversal Local. “Hill’s longstanding partnership and meaningful contributions to Clear The Shelters has helped propel the campaign to continued growth.”
To support the 2025 Clear The Shelters, Hill’s Pet Nutrition will provide up to $25,000 to match donations made to the Clear The Shelters general fund led by Greater Good Charities to directly benefit participating shelters. Hill’s support also extends to in-kind food donations and adoption kits at select participating shelters during the campaign, which will include starter bags of Hill’s Science Diet foods, coupons and other supplies to help shelter pets and their new parents get a healthy start on their new life together.
“Our dedication to the health and well-being of shelter pets is a long-standing commitment at Hill’s Pet Nutrition, underscored by our Hill’s Food, Shelter & Love program which has helped over 15 million pets find new homes,” said Carrick Massey, Senior Vice President of US Marketing at Hill’s Pet Nutrition. “The Clear The Shelters campaign is a powerful extension of this enduring mission as we partner with NBCU Local to help more pets find loving families and tackle the over-capacity crisis.”
Clear The Shelters directly aligns with Hill’s Pet Nutrition’s mission to support shelter pets in need through the Hill’s Food, Shelter & Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources such as pet food for community food pantries. For more than 20 years, the Hill’s Food, Shelter & Love program has provided more than $300 million in pet food to shelters across North America and has helped more than 15 million pets find new homes. To learn how Hill’s Pet Nutrition supports shelters and pets, visit Hill’s Food, Shelter and Love.
As part of Clear The Shelters, NBC- and Telemundo-owned and affiliated stations across the nation are partnering with animal shelters in their communities to promote pet adoption and raise funds for animal welfare. Donations to the general fund can be made now through Sept. 15, and donations directly to individual shelters can be made from Aug. 1 to 31 at ClearTheSheltersFund.org.
The 2024 Clear The Shelters set a single-year adoption record by helping nearly 170,000 pets find new homes, and raised more than $500,000 for participating shelters. More than 1,600 shelters representing all 50 states, the District of Columbia, Puerto Rico and Guam – along with 139 NBC and Telemundo stations – participated in the 10th annual campaign, which was held Aug. 10 to Sept. 10, 2024.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events and television programming, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com, and follow Clear The Shelters on social media:
Instagram: cleartheshelters
TikTok: @cleartheshelters
Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Hill’s Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with nearly 200 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet, along with our everyday wellness product line, Hill’s Science Diet, is sold at veterinary clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com. To learn more about Hill’s Food, Shelter & Love program, visit hillspet.com/shelter.
About Clear The Shelters
NBCUniversal Local’s Clear The Shelters™ is an annual nationwide pet adoption and donation campaign held each August. As part of the initiative, NBC- and Telemundo-owned and affiliated stations partner with animal shelters and rescues in communities across the U.S. to promote pet adoption and raise funds for participating shelters. Since its 2015 inception, Clear The Shelters has led to nearly 1.2 million pet adoptions and raised more than $5 million. Longtime campaign supporters include Hill’s Pet Nutrition, a national sponsor for eight consecutive years, Greater Good Charities and WeRescue. Clear The Shelters was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX. For more information, visit ClearTheShelters.com.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content, and live sports across TV, streaming and digital platforms. NBCUniversal Local consists of three media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV, TeleXitos and American Crimes, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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