30-Minute Show Celebrating NBCU Local’s 10th Annual Nationwide Pet Adoption & Donation Campaign to Also be Presented on COZI TV & NBC Local News Streaming Channels
Visit ClearTheShelters.com to Find Participating Shelters & ClearTheSheltersFund.org to Donate
NEW YORK – (Aug. 14, 2024) – NBCUniversal Local today announced its Clear The Shelters television special hosted by actor, producer and singer-songwriter Amanda Seyfried will be presented on NBC stations nationwide, as well as on COZI TV and the NBC-owned stations’ streaming channels, beginning this Friday, Aug. 16 (check local listings.)
The 30-minute show celebrates NBC and Telemundo stations’ 10th annual nationwide pet adoption and donation campaign, which began Aug. 10 and continues through Sept. 10. Since its 2015 inception, Clear The Shelters has led to more than one million pet adoptions and raised more than $4.5 million.
Seyfried has earned more than 70 acting credits since 2004, including the acclaimed films Mank, Mama Mia! and Les Misérables, and hit series The Dropout and The Crowded Room. She is starring in and executive producing the upcoming Peacock series Long Bright River, based on the Liz Moore book, in which she plays Mickey, a police officer who patrols a Philadelphia neighborhood hard-hit by the opioid crisis.
This year’s show will mark the 10th anniversary of Clear The Shelterswith a look back at some of the incredible adoption stories the initiative helped establish throughout the years. In addition, a feature from The Dodo, the leading animal and pet brand and longtime Clear TheShelters media partner, will highlight one of their ‘Dodo Dream Dates’ featuring actor Maggie Q and a shelter dog.
The program will also highlight Little Shelter’s ‘Silver Seniors’ program, which pairs older pets with loving homes, as well as the Niagara SPCA’s pizza box and field trip initiative, which ‘thinks outside the box’ to find their shelter pets new homes. Plus, NBC 4 New York’s Lauren Scala details how fostering a shelter pet can be a life-changing experience.
As part of the monthlong milestone campaign, NBC and Telemundo stations across the nation are partnering with more than 1,400 animal shelters and rescues in their communities to promote pet adoption and raise critical funds to support their operations. The 2023 campaign resulted in more than 158,000 adoptions – lifting the all-time adoption total past one million – and raised over $575,000.
Hill’s Pet Nutrition, a global leader in science-based pet nutrition, is the national sponsor and partner of Clear The Shelters for the seventh consecutive campaign. To support successful adoptions during the campaign, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start on their new life together. Available at participating shelters, the adopter kits include starter bags of Hill’s Science Diet, coupons, pet-parenting tips and other supplies.
Greater Good Charities, a global nonprofit that works to help people, pets, and the planet, is the fundraising partner for Clear The Shelters. Donations can be made now through Sept. 30 at ClearTheSheltersFund.org. Through the online platform, built by Fundraise Up, donors can cover transaction fees so that 100 percent of funds go directly to the shelter or rescue of their choice.
Virtual pet adoptions are also returning for the sixth consecutive campaign through WeRescue. The WeRescue website and app enable users to browse adoptable pets in their area by breed, gender, size and other factors, submit their adoption applications, and ask questions directly to shelters.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.
Follow Clear The Shelters on social media:
- X: @ClearTheShelter
- Instagram: cleartheshelters
- TikTok: @cleartheshelters
- Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is led by NBCUniversal Local. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities promote pet adoption and raise needed funds. Clear The Shelters was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear TheShelters pet adoption campaign has led to more than one million pet adoptions and raised millions of dollars for participating shelters and rescues.Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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MEDIA CONTACT
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