Global Leader in Science-Led Pet Nutrition and Animal Welfare to Support 10th Annual Nationwide Pet Adoption & Donation Campaign Aug. 10 to Sept. 10
‘Clear The Shelters’ Has Helped More Than 1 Million Pets Find New Homes & Raised Millions of Dollars for Shelters Since 2015
Visit ClearTheShelters.com to Find Participating Shelters or Donate from Aug. 1 to Sept. 30
NEW YORK – (July 23, 2024) – Hill’s Pet Nutrition, a subsidiary of Colgate-Palmolive and global leader in science-led pet nutrition, for the seventh consecutive year will serve as lead national sponsor of Clear The Shelters, NBCUniversal Local’s pet adoption and donation initiative hosting its 10th annual nationwide campaign Aug. 10 to Sept. 10. Since its 2015 inception, Clear The Shelters has helped more than one million pets find new homes and raised millions of dollars for shelters and rescues.
“Hill’s Pet Nutrition is an incredible, longstanding advocate for vulnerable pets and the shelters and rescues in communities across the nation that care for them,” said Bruce Kallner, SVP of Business Development, NBCUniversal Local. “Their sponsorship of Clear The Shelters has been a key driver of the campaign’s expanding impact and the milestones we’ve celebrated. As we embark on our 10th year, we’re again thankful for Hill’s Pet Nutrition’s contributions and remarkable collaboration.”
To support the 10th anniversary of Clear The Shelters, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start on their new life together. Kits containing starter bags of Hill’s science-led nutrition, coupons, pet-parenting tips and other supplies will be available at select shelters during the campaign.
“Tackling the growing challenge of the over-capacity crisis happening in our nation’s shelters requires a team effort, which is why Hill’s Pet Nutrition is proud to continue our support of the Clear The Shelters campaign,” said Yvonne Hsu, US President and General Manager at Hill’s Pet Nutrition. “Supporting the significant work animal shelters do for the pets in their care is a priority for Hill’s as we work toward our collective goal of connecting more shelter pets with loving families.”
Clear The Shelters directly aligns with Hill’s Pet Nutrition’s mission to support shelter pets in need through the Hill’s Food, Shelter & Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care, as well as financial support and other needed resources such as pet food for community food pantries. For more than 20 years, the Hill’s Food, Shelter & Love program has provided more than $300 million in food to shelters across North America, and has helped more than 14 million pets find new homes. To learn how Hill’s Pet Nutrition supports shelters and pets, visit Hill’s Food, Shelter and Love.
As part of the Clear The Shelters initiative, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico will partner with animal shelters and rescue services in their communities to promote pet adoption and raise needed funds. To mark the campaign’s 10th anniversary, donations to participating shelters and rescues can be made at ClearTheSheltersFund.org from Aug. 1 to Sept. 30.
The 2023 Clear The Shelters campaign led to more than 158,000 adoptions – lifting the all-time adoption total past one million – and raised over $575,000. More than 1,400 shelters and rescues representing 49 states and territories, including the District of Columbia, Puerto Rico and Guam – along with 152 NBC and Telemundo stations – participated in last year’s campaign between Aug. 1 to 30.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.
Follow Clear The Shelters on social media:
- X: @ClearTheShelter
- Instagram: cleartheshelters
- TikTok: @cleartheshelters
- Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Hill’s Pet Nutrition
Founded more than 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com. To learn more about Hill’s Food, Shelter & Love program, visit hillspet.com/shelter.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is led by NBCUniversal Local. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities promote pet adoption and raise needed funds. Clear The Shelters was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear The Shelters pet adoption campaign has led to more than one million pet adoptions and raised millions of dollars for participating shelters and rescues.Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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MEDIA CONTACT
Brian Potter
Brian.Potter@nbcuni.com
