Between July 8 and August 11, the public can make a donation to support youth programming at the YMCA of Metropolitan Los Angeles and the Mexican American Opportunity Foundation
Campaign will culminate with backpack distribution events between August 1 and August 10
UNIVERSAL CITY, CA – (July 8, 2024) – NBC4 / KNBC and Telemundo 52 / KVEA announce the return of their Supporting Our Schools or Apoyando a Nuestras Escuelas back-to-school donation drive to help students get the supplies they need to succeed in the new academic school year. Between July 8 and August 11, the public is invited to join the stations by making a donation to support youth programming at the YMCA of Metropolitan Los Angeles and the Mexican American Opportunity Foundation (MAOF). Funds raised will provide resources to students and families in Southern California. The campaign will culminate with backpack distribution events to be held between August 1 and August 10.
“We are proud to partner with the YMCA LA and MAOF on this year’s back-to-school initiative to support our communities by providing resources to students ahead of the new academic school year,” said Todd Mokhtari, President & GM, Telemundo 52 & NBC4. “Connecting families to resources is at the core of what we do as local stations and we invite our viewers to join us in this effort.”
The stations are partnering with the YMCA of Metropolitan Los Angeles and the Mexican American Opportunity Foundation (MAOF) to host a series of back-to-school events where NBC4 and Telemundo 52 talent will be on hand to distribute backpacks and school supplies to students. This partnership helps support the organizations efforts to strengthen the region’s most underserved and under-resourced urban neighborhoods by addressing pressing academic and community needs. The backpacks and supplies will be distributed on a first-come, first-served basis, while supplies last.
The distribution events will take place as follows:
- Thursday, August 1 from 4 p.m. to 6 p.m.
4801 E. 58th Street, Maywood, CA 90270
- Saturday, August 3 from 10 a.m. to 12 p.m.
Weingart East Los Angeles YMCA
2900 Whittier Blvd., Los Angeles, CA 90023
- Tuesday, August 6 from 4 p.m. to 6 p.m.
MAOF Ontario Early Learning Center
1205 N. Baker Avenue, Ontario, CA 91764
- Wednesday, August 7 from 4 p.m. to 7 p.m.
6901 Lennox Avenue, Van Nuys, CA, 91405
- Friday, August 9 from 3 p.m. to 6 p.m.
1127 N Avalon Boulevard, Wilmington, CA, 90744
- Saturday, August 10 from 9 a.m. to 11 a.m.
MAOF Riverside Early Learning Center
4103 Tyler Street, Riverside, CA 92503
Sponsors for the 2024 Supporting Our Schools campaign include California Credit Union and Jacoby and Meyers. California Credit Union will activate its branches in Los Angeles and Orange counties as donation sites for dropping off new school supplies through July 27. To find a participating credit union branch, click here.
Throughout the campaign, the stations will highlight stories surrounding back-to-school, education, and how donations can make an impact on families and students. Audiences can tune in to NBC4 News for coverage weekdays during Today in LA from 4 a.m. to 7 a.m., and newscasts at 11 a.m., 3 p.m. 4 p.m., 5 p.m., 6 p.m., 7 p.m., and 11 p.m., and during CA Live weekdays at 11:30 a.m. On Telemundo 52, tune-in weekdays to Noticiero Telemundo 52 morning newscasts at 5 a.m. and 6 a.m., Noticiero Telemundo 52 al Mediodía at 12 p.m., and evening newscasts at 5 p.m., 5:30 p.m. 6 p.m. and 11 p.m., and Acceso Total at 11:30 a.m. Viewers can also catch special coverage on the station’s digital and mobile platforms.
To learn more about Supporting Our Schools and make a donation, visit NBCLA.com/SupportingOurSchools or Telemundo52.com/ApoyandoANuestrasEscuelas. Follow the effort on social media @NBCLA and @Telemundo52, with the hashtags #SupportingOurSchools and #ApoyandoANuestrasEscuelas.
About NBC4
NBC4 is the West Coast flagship station of NBCUniversal Local, serving the vast region since 1949. NBC4 produces more than 45 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, part of NBCUniversal Local, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About Telemundo 52 Los Angeles
Telemundo 52 / KVEA is Telemundo’s west coast flagship local television station serving Spanish-speaking viewers in the Los Angeles market. Owned by NBCUniversal Owned Television Stations (a division of NBCUniversal), Telemundo 52 has been delivering news, information and entertainment to viewers throughout Southern California for more than 30 years. Consumers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces and broadcasts nearly 30 hours of award-winning local news and entertainment programming each week and partners with local organizations committed to serving the diverse Hispanic community across Southern California. The station also produces the popular lifestyle show “Acceso Total” that delivers entertainment news and lifestyle trends to Spanish-speaking audiences in Southern California and more than 45 U.S. Hispanic markets.
About the YMCA of Metropolitan Los Angeles: The YMCA-LA is committed to building stronger communities by providing equitable programs and services to empower all Angelenos. We are focused on fighting food insecurity, providing equity in education, making sure every child has the opportunity to experience the joy of sports, ensuring kids and teens have a safe place to grow, learn and live a healthy lifestyle. The LA-Y’s health and wellness initiatives offer medical and mental health resources to ensure everyone has access to basic health needs. Our mission is to provide services and resources that contribute to the well-being of our community. Visit ymcaLA.org for more information. Follow us on Facebook, Instagram or x. Together We Make Possible Happen!
About the Mexican American Opportunity Foundation
Since its founding in 1963 in Los Angeles by community leader and civil rights activist Dionicio Morales, the Mexican American Opportunity Foundation (MAOF) has been a beacon of hope for under-resourced communities. With a $250 million operating budget, MAOF serves over 125,000 individuals annually across eight counties: Los Angeles, San Bernardino, Riverside, Orange, San Diego, Ventura, Kern, and Monterey. The impact of MAOF’s services is profound, providing a lifeline to those in need and empowering families to break the cycle of poverty. MAOF uses a multi-generational approach to uplift the whole family in four service pillars: early childhood care and education services, community development services, senior services, and community partnership services.
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Media Contact:
Lizette Carbajal
