Free Streaming Channel Showcases Texas’ Iconic Rodeo Tradition Live Across the State
HOUSTON – Jan. 22, 2026 – This rodeo season, Noticias Telemundo Texas will once again connect viewers with the excitement and tradition of Texas’ most iconic rodeo events. Beginning Jan. 23, the Telemundo free ad-supported streaming TV (FAST) channel will offer live weekday and weekend coverage from the Dallas-Fort Worth, San Antonio and Houston rodeos, celebrating a cornerstone of Texas and Hispanic culture.
“Rodeos are deeply connected to our Texas and Hispanic roots, and this coverage allows us to celebrate the culture, traditions and community stories that resonate so strongly with our viewers,” said Patricia Buchanan, President and General Manager, Telemundo 60 San Antonio and Telemundo 48 El Paso.
José Flores, President and General Manager, Telemundo 40 Rio Grande Valley and Telemundo Houston, added, “Bringing the excitement of Texas rodeos to our local audiences, and to viewers nationwide through streaming, is something our teams are truly proud of.”
“This coverage reflects the teamwork and dedication of our teams, whose behind-the-scenes efforts make it possible to deliver a high-quality rodeo experience to viewers across Texas,” said Tony Canales, President and General Manager, NBC5 Dallas-Fort Worth and Telemundo 39. “It’s a true team effort that highlights the pride our stations take in serving our communities.”
Programming Highlights include:
Dallas-Fort Worth Stock Show & Rodeo
Jan. 23 – Feb. 7
- Monday through Saturday: 7:30 p.m. to 10 p.m. CT
- Sundays: 2 p.m. to 4:30 p.m. CT
San Antonio Stock Show & Rodeo
Feb. 12 – Feb. 28*
- Monday through Friday: 7 p.m. to 9 p.m. CT
- Saturdays and Sundays:
- 7:30 p.m. to 9:30 p.m. CT*
Houston Livestock Show and Rodeo
March 2 – March 22
- Monday through Friday: 7 p.m. to 9 p.m. CT
- Saturdays and Sundays: 3 p.m. to 5 p.m. CT
* Subject to change; check local listings.
Texas rodeos draw thousands of fans each year and feature time-honored competitions such as bull riding, barrel racing and team roping, along with concerts, livestock exhibitions and culinary experiences that reflect the state’s rich cultural heritage.
Noticias Telemundo Texas and the regional Spanish-language 24/7 news channels Noticias Telemundo Florida, Noticias Telemundo California and Noticias Telemundo Noreste are available across leading streaming platforms, connected TV devices, and the Telemundo-owned stations’ websites and mobile apps.
About Telemundo Station Group
Telemundo Station Group, part of NBCUniversal Local, consists of Telemundo-owned stations in 31 markets, including each of the Top 20 U.S. Hispanic TV markets. The stations deliver comprehensive local news, weather, consumer and investigative reporting, and lifestyle entertainment content across television, streaming, and digital platforms. The station group also operates TeleXitos, a Spanish-language multicast network featuring action-adventure TV series and movies, as well as four regional free ad-supported streaming TV (FAST) news channels: Noticias Telemundo California, Noticias Telemundo Florida, Noticias Telemundo Noreste, and Noticias Telemundo Texas.
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MEDIA CONTACT
Jael Mejia
Noticias Telemundo Texas Brings Live Texas Rodeo Coverage to Viewers Jan. 23 to March 22
