Stations rally Southern Californians to support regional food banks to help provide meals to families in need this holiday season
Community members can join the campaign and donate any amount by texting 452 to 707070 or in-person at their neighborhood Ralphs and Food 4 Less supermarkets
Community members can support and donate any amount by texting 452 to 707070 or in-person at their neighborhood Ralphs and Food 4 Less locations. A QR code will also appear on screen during newscasts to give viewers another option to donate.
One hundred percent of donations collected will go directly to regional food banks and local food pantries in Los Angeles, Orange, Riverside, San Bernardino and Ventura counties including Los Angeles Regional Food Bank, Second Harvest Orange County, Feeding America Inland Empire, and Food Share Ventura County.
“We are deeply grateful for the generosity of our viewers and community partners,” said Todd Mokhtari, President and General Manager of NBC4 and Telemundo 52. “Year after year, your support helps provide thousands of meals to families who need it most. Together, we are making a real difference and bringing hope to our neighbors during the holidays and beyond.”
Throughout the campaign, stations will report stories across morning shows, mid-day newscasts and streaming platforms. NBC4 viewers can watch Today in LA from 4 a.m. to 7 a.m., and newscasts at 11 a.m., 3 p.m. 4 p.m., 5 p.m., 6 p.m., 7 p.m., and 11 p.m. Telemundo 52 audiences can tune-in to Noticiero Telemundo 52 at 5 a.m. and 6 a.m., 12 p.m., and evening newscasts at 5 p.m., 5:30 p.m. 6 p.m. and 11 p.m.
News coverage is also available on multiple platforms including on the free NBCLA and Telemundo 52 mobile apps, on the stations’ YouTube channels @NBCLA and @Telemundo52, and on the stations’ 24/7 local news streaming channels NBC Los Angeles News and Noticias Telemundo California which are accessible on the stations’ digital platforms and across leading streaming services and connect-TV devices.
For more information, visit NBCLA.com/community or Telemundo52.com/comunidad. Follow @nbcla and @telemundo52 on social media platforms for updates.
About NBC4
NBC4 is the West Coast flagship station of NBCUniversal Local, serving the vast region since 1949. NBC4 produces more than 45 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. The station also produces “California Live,” a live weekday 30-minute lifestyle show featuring the latest in entertainment, travel and lifestyle trends across the Golden State. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, part of NBCUniversal Local, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About Telemundo 52 Los Angeles
Telemundo 52 / KVEA is Telemundo’s west coast flagship local television station serving Spanish-speaking viewers in the Los Angeles market. Owned by NBCUniversal Owned Television Stations (a division of NBCUniversal), Telemundo 52 has been delivering news, information and entertainment to viewers throughout Southern California for more than 30 years. Consumers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces and broadcasts nearly 30 hours of award-winning local news and entertainment programming each week and partners with local organizations committed to serving the diverse Hispanic community across Southern California. The station also produces the popular lifestyle show “Acceso Total” that delivers entertainment news and lifestyle trends to Spanish-speaking audiences in Southern California and more than 70 U.S. Hispanic markets.
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MEDIA CONTACT:
Lizette Carbajal
