‘A New Era’ to Premiere on Peacock and NBC-Owned Stations’ Streaming Channels to Coincide with Swift’s New Album Release
Click Here to View the ‘Swift Effect: A New Era’ Trailer
NEW YORK – Sept. 22, 2025 – NBCUniversal Local’s Emmy Award-nominated series The Swift Effect – which covers Taylor Swift’s economic and brand power – will begin its second season with the debut of a new episode, A New Era, on Oct. 2 on Peacock and the NBC-owned stations’ free, ad-supported streaming TV (FAST) channels (10:30 p.m. & 11:30 p.m. ET) to coincide with the release of the Swift’s new album, The Life of a Showgirl. The new episode will encore on CNBC and NBC News Now on Oct. 4, and on NBC-owned stations beginning Oct. 5.
The Swift Effect, which premiered in November 2024, examines how the superstar performer has built her brand into an economic engine that has redefined the music business, generated billions of dollars in revenue, and influenced a range of fields, such as fashion, sports, education and philanthropy. The series also details the business acumen and deep fan connection that made Swift one of the world’s most influential people.
Produced by NBCU Local storyteller Cody Broadway with NBCU Local Vice President of Programming & Partnerships Diane Petzke serving as the executive producer, the original four-part season of The Swift Effect was nominated for a 2025 Daytime Emmy Award in the Arts and Popular Culture Program category by the National Academy of Television Arts & Sciences. The 52nd Annual Daytime Emmys will be held Oct. 17.
“We’re thrilled to present the next installment our series just as she embarks on the next phase of her groundbreaking career with her highly anticipated new album and the personal news she recently announced,” said Petzke. “Her remarkable story as a performer, businesswoman and cultural icon continues to expand and evolve, and we’re proud to continue to explore her and her impact in a meaningful way.”
The new episode, The Swift Effect: A New Era,reveals Swift’s impact on the rise of fan-led media, the growth of Swift-focused journalism, and the way traditional outlets now approach coverage of her work. The new episode explores how the icon has redefined the balance of power between artist, audience and the press through the lens of influencers, podcasters, established media figures and other leading experts.
“With each new episode of The Swift Effect, we’re showcasing another layer of Taylor Swift’s influence—not just as an artist, but as a force reshaping industries,” said Broadway. “This next chapter continues to spotlight the ripple effects of her creativity, showing how one person’s vision can spark cultural and economic transformation on a global scale.”
The episode features interviews with USA Today’s Swift reporter Bryan West; the New York Post Page Six editorial team; co-hosts of the Taylor Watch podcast Kelly Keegs and Gia Mariano; psychotherapist, author and commentator Dr. Robi Ludwig, leading Swift influencer Vinny Sonderby; author and music critic Annie Zaleski; DNY senior strategic advisor Valerie DiFebo; Billboard deputy editor Andrew Unterberger, Aliett Buttelman, co-founder of Fazit Beauty; and Laurie Lam, chief brand officer, of e.l.f. Beauty.
The Swift Effect
Season 2; Episode 1: A New Era
Peacock:
- Thursday, Oct. 2 at 12:00 a.m. ET
NBC-Owned Stations FAST Channels:
- Thursday, Oct. 2
- 10:30 p.m. ET / 7:30 p.m. PT
- 11:30 p.m. ET / 8:30 p.m. PT
CNBC:
- Saturday, Oct. 4 at 10 p.m. ET
NBC News Now:
- Saturday, Oct. 4 at 11 a.m. ET
- Sunday, Oct. 5 at 10:30 p.m. ET
NBC-Owned Stations:
- Sunday, Oct. 5
- NBC 7 San Diego, NBC 4 Los Angeles, NBC Bay Area: 11 a.m. PT
- NBC 5 Dallas-Fort Worth, NBC 5 Chicago: 1 p.m. CT
- NBC6 South Florida: 12:30 p.m. ET
- NBC4 Washington, NBC Connecticut: 1 p.m. ET
- NBC10 Philadelphia: 1:30 p.m. ET
- NBC 10 Boston, NBC 4 New York: 2 p.m. ET
The NBC-owned stations’ FAST channels are available on the stations’ sites and apps, as well leading streaming platforms. They are NBC Bay Area News, NBC 10 Boston News, NBC 5 Chicago News, NBC Connecticut News, NBC 5 Dallas-Fort Worth News, NBC 4 Los Angeles News, NBC 4 New York News, NBC10 Philadelphia News, NBC6 South Florida News, NBC 7 San Diego News and NBC4 Washington News.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
###
MEDIA CONTACT
Robert Lemus
Robert.Lemus@nbcuni.com
