New Healthcare Marketing Platform to Deliver Premium Content Across Leading TV, Streaming & Digital Properties
argenx, Avalere Health and Sermo Serving as Charter Brand Partners
NEW YORK (June 4, 2025) – NBCUniversal Local and Digital Health Networks (DHN) announced the launch of The Care Collective, a new healthcare marketing platform producing premium multimedia health and wellness storytelling for distribution across leading TV, streaming and digital media properties.
The Care Collective marries DHN’s health storytelling expertise, content production capabilities, and access to health talent and opinion leaders with NBCU Local’s audience scale and precision targeting capabilities – including nationwide via NBC SpotOn, the advanced CTV advertising platform – to offer health and wellness brands an end-to-end story-driven marketing platform to reach, engage, inform, and entertain audiences.
The charter brand partners include argenx, a global immunology company committed to improving the lives of people suffering from severe autoimmune diseases by developing precision medicines to target the foundational components of the immune system; Avalere Health, a global strategic partner for the healthcare industry; and Sermo, a global platform for real-world medical discovery and discussion that is home to over one million healthcare providers worldwide.
“The experiences of those managing their own health and caring for their loved ones are inspiring, and health marketers value powerful storytelling as much as audiences,” said Victor Parada, Director of Business Development and Brand Partnerships for NBCU Local. “We are proud to collaborate with DHN to marry their creative prowess with our marketing power and media portfolio, and we are excited about the enthusiastic response we’ve received from brands, as well as creative, strategy and innovation leaders at agencies.”
The Care Collective, utilizing a range of video content and formats, such as feature documentaries, short films, unscripted series, audio, and interactive features, will work with health and wellness brands to produce and distribute compelling human-interest stories covering a variety of health-related subjects, including disease-state education, the patient journey, innovation in healthcare, and access to leading experts and resources. One of the first projects in production is Rare, Well Done, a reality makeover program for people living with Chronic Inflammatory Demyelinating Polyneuropathy (CIDP), a rare autoimmune disease.
“In every health story, we find relatable human-interest stories,” said Jon Cody, CEO of DHN. “From patient journeys to caring for our loved ones, from the heroic efforts of our healthcare professionals to the medical research and innovative breakthroughs, we believe the future of health is storytelling and we are proud to create The Care Collective with NBCU Local, and to work with our charter partners and other brands in the future to bring these stories to life.”
Content produced by The Care Collective will be presented across NBCU Local and other NBCUniversal media properties. NBCU Local’s portfolio includes 11 NBC- and 31 Telemundo-owned stations, four NBC Sports Regional Networks, three national multicast networks, and 16 free ad-supported streaming TV (FAST) channels, as well as local and regional news desktop and mobile sites, and mobile and OTT apps.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle content and live sports across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV, American Crimes and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
About Digital Health Networks
Digital Health Networks (DHN) is a media company dedicated to producing and distributing health and wellness stories. Through its production arm, DHN Studios, DHN produces premium video and audio health scripted and non-scripted feature and short films, episodic series, podcasts, medical animations, and other health-related content. DHN produces the annual international health and wellness film and video festival, Cine>Health, attracting health storytellers from around the globe. DHN accesses health talent through its majority stake in Medi3cina, a management agency for physician Key Opinion Leaders and Health Opinion Leaders. DHN’s direct-to-consumer offering DHN.TV aggregates health and wellness stories into one of the world’s leading health-focused streaming services.
About argenx
argenx is a global immunology company committed to improving the lives of people suffering from severe autoimmune diseases. Partnering with leading academic researchers through its Immunology Innovation Program (IIP), argenx aims to translate immunology breakthroughs into a world-class portfolio of novel antibody-based medicines. argenx developed and is commercializing the first approved neonatal Fc receptor (FcRn) blocker and is evaluating its broad potential in multiple serious autoimmune diseases while advancing several earlier stage experimental medicines within its therapeutic franchises. For more information, visit www.argenx.com and follow us on LinkedIn, Instagram, Facebook, and YouTube.
About Avalere Health
Avalere Health is guided by a single mission to make EVERY PATIENT POSSIBLE. Its Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally. Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. The organization is united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with its clients, its experts are building a world where healthcare is not a barrier. And no patient is left behind. Visit www.avalerehealth.com and follow Avalere Health on LinkedIn.
About Sermo
Sermo is a fast, frictionless physician engagement platform providing the healthcare industry with real-time business insights and authentic physician touchpoints through our global community of 1M+ healthcare professionals and state-of-the-art technology. For over 20 years, Sermo has been turning physician experience, expertise, and observations into actionable insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large. To learn more, visit www.sermo.com.
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MEDIA CONTACT
NBCUniversal Local
Brian Potter
Digital Health Networks
Jon Cody
