Original reporting from Telemundo reporter Ivette Machín will air across Telemundo-owned stations’ entertainment segments in local newscasts starting Monday, May 12
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MIRAMAR, Fla. – May 7, 2025 – Leading up to the highly anticipated premiere of Telemundo’s Velvet El Nuevo Imperio on May 19, Telemundo Station Group will deliver a series of exclusive reports providing viewers with a behind-the-scenes look at the new adaptation of the global phenomenon Velvet.
The original reporting, led by Telemundo journalist Ivette Machín, will air across Telemundo-owned stations nationwide during the entertainment segments of local newscastsfrom May 12 through May 19. The segments will feature interviews with the show’s stars, producers, directors, writers, costume designers, and other creative talent, offering viewers an exclusive look at one of the most anticipated Spanish-language series of the year.
“This is one of the most ambitious projects that Telemundo has taken on, and having all of our Telemundo stations be part of the launch with exclusive content was a natural fit,” said Jose Cancela, President of Telemundo Station Group.
Shot at Telemundo Center in Miami and across various locales, the special features will explore the evolution of the iconic story, now set in the world of high fashion in modern-day New York. The series, adapted by Sandra Velasco and directed by Danny Gavidia, Miguel Varoni and Ricardo Schwarz, features a star-studded cast, including Yon González, Samantha Siqueiros, Carolina Miranda and Danilo Carrera.
Through seven in-depth reports, audiences will get an inside look at the creative process behind Velvet El Nuevo Imperio, including:
- The Making of a Classic Reimagined – A look at how Telemundo reinterprets the beloved global hit for a new generation, keeping its essence while giving it a fresh and modern twist.
- Behind the Scenes – An exclusive view at the production’s cutting-edge technology, state-of-the-art sets, and the experts behind its visual storytelling.
- The Fashion of Velvet – Explore how fashion plays a starring role, both in the story and behind the camera, featuring insights from the wardrobe team that styles the cast.
- Love Against All Odds – The emotional journey of Ana and Alberto, the main characters, whose forbidden romance lies at the heart of the story.
- Enemies and Rivals – Meet the characters who stir up drama, tension and heartbreak, adding layers of intrigue to the story.
- The Power of Friendship – A spotlight on the deep bonds between key characters, underscoring the theme of loyalty.
- Star Power – Get to know the all-star cast behind Velvet El Nuevo Imperio, including iconic names like Itatí Cantoral, Humberto Zurita, Sonya Smith and more.
Velvet El Nuevo Imperio premieres Monday, May 19, at 9 p.m. / 8 p.m. CT on Telemundo. Fans can tune into their local Telemundo-owned stations for exclusive coverage in the days leading up to the premiere and during premiere week. Segments will also be available on the stations’ digital platforms and social media channels.
About Telemundo Station Group
Telemundo Station Group, part of NBCUniversal Local, consists of Telemundo-owned stations in 31 markets, including each of the Top 20 U.S. Hispanic TV markets. The stations deliver Spanish-speaking audiences in the U.S. and Puerto Rico comprehensive local news, weather, consumer and investigative reporting, and lifestyle entertainment content across television, streaming and digital platforms. The station group also operates TeleXitos, a Spanish-language multicast network that delivers action-adventure TV series and movies, and four regional free ad-supported streaming TV (FAST) news channels: Noticias Telemundo California, Noticias Telemundo Florida, Noticias Telemundo Noreste and Noticias Telemundo Texas.
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