4-Part Series Examining Singer-Songwriter’s Economic Impact Debuts New Episodes Following ‘Saturday Night Live’ Weekly, Beginning Jan. 4
COZI TV to Deliver Next-Day Encores Each Sunday in January; Episodes Available Now on Peacock
Click Here to View the ‘Swift Effect’ Trailer
NEW YORK (Jan. 2, 2025) – NBCUniversal Local’s four-part original docuseries The Swift Effect, covering the significant economic impact generated by Taylor Swift and how her brand has become a cultural phenomenon, is making its national broadcast debut on NBC stations this month following Saturday Night Live, beginning this Saturday, Jan. 4. The series’ first two episodes are available to stream now on Peacock.
Following the national broadcast debuts, each half-hour episode of The Swift Effect will encore on COZI TV, the national multicast network, on Sundays beginning at 6 p.m. ET. The NBC-owned stations’ free, ad-supported streaming TV (FAST) channels, which are available on streaming and connected TV (CTV) platforms, will stream the full series starting Jan. 26. Check listings for more information.
The Swift Effect examines how the superstar singer-songwriter has built her brand into an economic engine that has redefined the music business, generated billions of dollars in revenue, and influenced a range of fields, such as fashion, sports, education and philanthropy. The series also details the business acumen, strategic decisions and deep fan connection that made Swift one of the world’s most influential and wealthiest people.
“There has been tremendous focus on Taylor the musician, performer, and cultural icon, but her prowess as a businesswoman, brand-builder and marketer has been an untold story, until now,” said Diane Petzke, the series’ executive producer and VP of programming for COZI TV. “We wanted to take a closer look at the economics behind the artist and explore what’s really driving her success on and off the stage.”
Produced by NBCU Local storyteller Cody Broadway, the series features interviews with several high-profile media members, including entertainment blogger Perez Hilton; actor and Access Hollywood co-host Mario Lopez; CNBC’s Julia Boorstin and Joe Kernen, the co-host of Squawk Box; NBC News contributor Kaylee Hartung; Good Morning Football co-host Kyle Brandt and NBC4 Los Angeles anchor Lynette Romero.
Other experts and insiders who contributed to The Swift Effect are economist and University of Kansas professor Misty Heggeness; Rolling Stone senior writer Brittany Spanos; Deutsch NY Chief Executive Officer Val DiFebo, University of Miami professor Alyse Lancaster; and Gisela Marti, senior vice president of tourism and marketing for the Greater Miami Convention and Visitors Bureau.
“What Taylor Swift has accomplished is nothing short of extraordinary,” said Broadway. “Her ability to turn creativity into influence and influence into economic power is a story worth telling, and one that goes well beyond music. I’m pleased to be able to showcase this story through this series and share the insights of so many who’ve seen, experienced or studied the Taylor Swift effect and its vast impact up close.”
Episode 1: Breaking the Mold
NBC Stations: Saturday, Jan. 4
COZI TV: Sunday, Jan. 5
The first episode explores Swift’s journey to reclaim her artistry and challenge industry norms. From her strategic re-recording of albums to her genre shift from country to pop, the episode dives into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry.
Episode 2: The Swift Effect on the NFL
NBC Stations: Saturday, Jan. 11
COZI TV: Sunday, Jan. 12
The second episode examines the cultural impact of Swift’s NFL gameday appearances, from increased TV ratings to boosted merchandise sales. Her influence in the fashion world is reviewed, as her game-day style inspires fans and elevates small brands overnight, turning gamedays into unexpected fashion showcases.
Episode 3: The Swift Economy
NBC Stations: Saturday, Jan. 18
COZI TV: Sunday, Jan. 19
In the third episode, the program examines Swift’s effect on a city’s economy when her tour visits Miami and highlights a University of Miami course inspired by her branding and influence. Also, her contributions to local charities is explored, including the significant role she plays in areas like community food banks.
Episode 4: End of an Era
NBC Stations: Saturday, Jan. 25
COZI TV: Sunday, Jan. 26
In the final episode, the spotlight is on Vancouver during the final weekend of Taylor Swift’s record-breaking tour to capture the essence of the Swifties community. The episode explores the enduring power of connection through stories of a Colorado woman battling breast cancer and a photographer whose life was transformed by Taylor a decade ago. Together they create a heartfelt tribute to the lasting impact of Taylor’s music, her fans, and the bonds that unite them.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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