New Experience Delivers Most-Accurate Weather Data, Information & Forecasts Personalized to Users’ Unique Needs & Preferences
Customizable Tools, Streamlined Layout & Intuitive Design Provide Faster & Easier Access to Weather Content Most Vital to Individual Users
New Weather Sections Now Available Within 35 English- & Spanish-Language Local Mobile Apps
NEW YORK – (Oct. 15, 2024) – NBCUniversal Local today unveiled dynamic new weather products within the NBC Owned TV Stations’ and Telemundo Station Group’s mobile apps that feature customization tools, a streamlined layout and intuitive design to deliver faster and easier access to the most-accurate local weather data, information and forecasts personalized to users’ unique needs and preferences.
The English- and Spanish-language weather sections are available now across all 35 NBC- and Telemundo-owned stations’ apps for iOS and Android devices. The NBC- and Telemundo-owned stations’ apps can be downloaded in the Apple App Store and Google Play Store.
“Serving our communities with the most extensive and accurate weather coverage, in English and Spanish, is our mission, so we’re proud to unveil this new experience that serves all users how they want, and when they want, to keep them informed and safe,” said Lora Dennis, EVP of Multiplatform, NBCU Local. “This redesign was an extensive effort that relied on significant research and data, the expertise of our meteorologists and weather experts around the nation, and most importantly, our users, who provided considerable feedback.”
The new app design prioritizes personalization through customization features that allow users to curate the organization and presentation of content modules and provide more control over the display of radar features, such as layers and overlays. Advanced settings also enable users to more easily manage weather alerts and notifications, including new options for adding locations and accessing recent locations.
The streamlined layout and intuitive design ensure users can quickly access the most relevant and essential data and information – such as current conditions and forecasts – and navigate to different features. The enhanced display also uses larger fonts to increase legibility and employs easy-to-understand icons.
The new version of the weather product will be automatically installed for users who have automatic updates enabled. Users without automatic updates will need to manually update their app to access the new features. Once the update is complete, a highlighted ‘new’ setting will appear in the app settings. Users can tap on this setting to view a walkthrough that introduces the updated weather experience, highlights its key features, and provides guidance on customizing the app to their preferences.
The NBC- and Telemundo-owned stations’ mobile apps provide comprehensive local news, information and weather produced by 11 NBC stations’ and 24 Telemundo stations’ reporters, producers and meteorologists. NBCU Local’s stations serve 30 leading U.S. markets and Puerto Rico, including New York, Los Angeles, Chicago, Dallas-Fort Worth, San Francisco, Houston, Washington, D.C., Philadelphia, Boston and Miami.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, and entertainment content and live sports coverage across TV, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV, American Crimes and TeleXitos, regional news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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