‘Clear The Shelters’ Has Helped More Than 1 Million Pets Find New Homes & Raised Millions of Dollars for Shelters Since 2015
NBC & Telemundo Stations Across the Nation Partnering with Animal Shelters & Rescues for Milestone Initiative
Visit ClearTheShelters.com to Find Participating Shelters or Donate Online from Aug. 1 to Sept. 30
NEW YORK – (June 25, 2024) – Clear The Shelters, NBCUniversal Local’s nationwide pet adoption and donation initiative – which has helped more than one million pets find new homes and raised millions of dollars for participating animal shelters and rescues since its 2015 inception – is returning for its milestone 10th annual campaign this Aug. 10 to Sept. 10.
As part of the monthlong 10th anniversary Clear The Shelters, NBC and Telemundo stations across the nation are partnering with animal shelters and rescues in their communities to promote pet adoption and raise critical funds for participating shelters and rescues. To celebrate the campaign’s 10th year, the fundraising period has been extended to begin Aug. 1 and close Sept. 30.
The 2023 Clear The Shelters campaign led to more than 158,000 adoptions – lifting the all-time adoption total past one million – and raised over $575,000. More than 1,400 shelters and rescues representing 49 states and territories, including the District of Columbia, Puerto Rico and Guam – along with 152 NBC and Telemundo stations – participated in last year’s campaign Aug. 1 to 30.
“Surpassing the one millionth all-time adoption last year and now celebrating our 10th campaign are not just milestones, these numbers help quantify the incredible support Clear The Shelters has received from communities around the nation and the impact it’s had on vulnerable animals and the shelters that care for them,” said Meredith McGinn, NBCUniversal Local’s Executive Vice President of Diginets & Original Production. “It’s a privilege to partner with participating shelters, affiliate stations, Hill’s Pet Nutrition and our employees, to continue to grow and expand this great initiative.”
Hill’s Pet Nutrition, a global leader in science-based pet nutrition, is returning as the national sponsor and partner of Clear The Shelters for the seventh consecutive campaign.
Campaign fundraising will again be led by Greater Good Charities, a global nonprofit and longtime campaign partner. Donations can be made Aug. 1 to Sept. 30 at ClearTheSheltersFund.org. Through the online donation platform, built by Fundraise Up, donors have the option to cover transaction fees so that 100 percent of the funds go directly to the shelter or rescue of their choice. Hill’s Pet Nutrition and The Animal Rescue Site provide additional funds to The Clear The Shelters Fund.
Virtual pet adoptions are also returning for the sixth consecutive campaign through WeRescue. The WeRescue website and app enable users to browse adoptable pets in their area by breed, gender, size and other factors, submit their adoption applications, and ask questions directly to shelters.
The Dodo, a leading animal and pet brand, will serve as a media partner for the eighth campaign.
Details on 2024 Clear The Shelters highlights, activations and initiatives, including specials on participating NBC and Telemundo stations, will be announced at a later time. Fundraising totals and the number of pet adoptions will be announced after the conclusion of the campaign.
For more information on Clear The Shelters, including participating animal shelters and rescues, along with details on local events, visit ClearTheShelters.com and the Spanish-language site DesocuparlosAlbergues.com.
Follow Clear The Shelters on social media:
Instagram: cleartheshelters
TikTok: @cleartheshelters
Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is led by NBCUniversal Local. Every year, NBCUniversal Local’s NBC and Telemundo owned stations, plus affiliated stations, partner with animal shelters and rescues in their communities promote pet adoption and raise needed funds. Clear The Shelters was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear The Shelters pet adoption campaign has led to more than one million pet adoptions and raised millions of dollars for participating shelters and rescues. Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.
About NBCUniversal Local
NBCUniversal Local, part of NBCUniversal News Group, is comprised of more than 50 media properties, including local TV stations and regional sports networks that deliver English and Spanish-speaking audiences in 30 U.S. markets and Puerto Rico comprehensive news, weather, consumer and investigative reporting, lifestyle and entertainment content and live sports coverage across television, streaming and digital platforms. NBCUniversal Local consists of three individual media groups – NBC Owned Television Stations, NBC Sports Regional Networks and Telemundo Station Group – plus multicast networks COZI TV and TeleXitos, regional cable news network NECN, and 16 free ad-supported streaming TV (FAST) channels – including 11 NBC local news, four Telemundo regional news channels and NBC LX Home. NBCUniversal Local also features NBC Spot On, an advanced CTV and OTT advertising platform; LXTV Productions; marketing and promotions company Skycastle; out-of-home business NBC Everywhere; and The Arthouse, a graphic design group.
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