Global Leader in Science-Led Pet Nutrition to Support NBC & Telemundo Stations’ 2023 Nationwide Pet Adoption & Donation Initiative this August
Visit ClearTheShelters.com to Find a Participating Animal Shelter or Rescue in Your Community
NEW YORK – (July 19, 2023) – Hill’s Pet Nutrition, a subsidiary of Colgate-Palmolive and global leader in science-led pet nutrition, returns for the sixth consecutive year as the national sponsor of Clear The Shelters, NBCUniversal Local’s nationwide pet adoption and donation campaign from Aug. 1 to 31. NBCUniversal Local includes 43 NBC and Telemundo owned stations across the country.
“Hill’s Pet Nutrition’s commitment to our Clear The Shelters campaign has been instrumental in its continual growth and the impact it provides to the shelter and rescue partners helping pets find new homes,” said Bruce Kallner, SVP of Business Development, NBCUniversal Local. “We are thrilled to again collaborate with Hill’s Pet Nutrition on another tremendous campaign to help animals in need and support our communities around the country.”
To support Clear The Shelters, Hill’s Pet Nutrition will provide adoption kits to help new pet parents and their pets get a healthy start on their new life together. Kits containing starter bags of Hill’s science-led nutrition, coupons, pet-parenting tips and other supplies will be available at select shelters during the campaign.
“Every week we see shelters across the country pleading for people to consider adoption, asking for volunteers and encouraging fostering to help with overcrowding. It’s a big problem that we can only solve together,” said Nicki Baty, US President of Hill’s Pet Nutrition. “That’s why we are proud to continue as the lead national sponsor of NBCUniversal Local’s Clear The Shelters as we work together to break down barriers and help more pets find new homes. If you’re thinking about bringing a pet into your family, there’s never been a better time to consider adoption from your local shelter.”
NBCUniversal Local’s Clear The Shelters directly aligns with Hill’s Pet Nutrition mission to support pets in need through the Hill’s Food, Shelter & Love program, which partners with shelters 365 days a year by providing science-led nutrition to feed the pets in their care. For more than 20 years, the Hill’s Food, Shelter & Love program has provided more than $300 million in food to shelters across North America, and has helped more than 13 million pets find new homes. To learn how Hill’s Pet Nutrition supports shelters, visit Hill’s Food, Shelter and Love.
As part of NBCUniversal Local’s Clear The Shelters initiative, NBC and Telemundo owned and affiliated stations across the U.S. and Puerto Rico are partnering with animal shelters and rescue services in their communities to promote pet adoption and raise needed funds. This year’s campaign will again feature online donations to participating shelters or rescues during the campaign at ClearTheSheltersFund.org.
Since its 2015 inception, NBCUniversal Local’s Clear The Shelters has helped more than 860,000 pets find new homes. The 2022 campaign established a new single-year record with more than 161,000 adoptions, while also raising more than $540,000. Nearly 1,400 animal shelters and rescues covering all 50 states, the District of Columbia, Puerto Rico and Guam participated in last year’s campaign.
For more information on Clear The Shelters, including participating shelters and rescues and details on local events, visit ClearTheShelters.com and the Spanish-language DesocuparlosAlbergues.com.
Follow Clear The Shelters and Hill’s on social media:
- Twitter @ClearTheShelter
- Instagram: cleartheshelters and hillspet
- Hashtags: #ClearTheShelters & #DesocuparLosAlbergues
About Hill’s Pet Nutrition
Founded 75 years ago with an unwavering commitment to science-led pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and lengthen the special relationships between people and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As a leading veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Hill’s Prescription Diet therapeutic nutrition plus our everyday wellness product line, Hill’s Science Diet, are sold at vet clinics and pet specialty retailers worldwide. For more information about our products and nutritional philosophy, visit HillsPet.com.To learn more about Hill’s Food, Shelter & Love program, visit hillspet.com/shelter.
About NBCUniversal Local
NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks LX News, COZI TV and TeleXitos, the regional cable news network NECN, a MeTV station, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With five regional sports networks and 43 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual, nationwide pet adoption campaign that is spearheaded by NBCUniversal Local, a division of NBCUniversal. Every year, NBCUniversal Local’s NBC and Telemundo owned stations and affiliated stations partner with animal shelters and rescues in their communities to promote pet adoption and raise funds. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 North Texas pet adoption event hosted by NBC 5 / KXAS and Telemundo 39 / KXTX and dozens of area shelters that resulted in the most adopted pets in one day for North Texas. Since 2015, Clear The Shelters pet adoption campaign has resulted in more than 860,000 pet adoptions. Visit ClearTheShelters.com and DesocuparLosAlbergues.com for more information.
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MEDIA CONTACT
Brian Potter
Brian.Potter@nbcuni.com
