{"id":909,"date":"2015-08-20T11:42:35","date_gmt":"2015-08-20T15:42:35","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=909"},"modified":"2015-08-20T11:42:35","modified_gmt":"2015-08-20T15:42:35","slug":"today-wins-two-days-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO"},"content":{"rendered":"<p><strong>TODAY Beat GMA in the Key Demo A25-54 Monday and\u00a0Friday\u00a0of Last Week<\/strong><\/p>\n<p><strong>TODAY Came Within a Slight 15k of GMA in the Key Demo for the Week<\/strong><\/p>\n<p><strong>TODAY Has Cut the Gap with GMA by a Giant 166k in the Key Demo and by 205k in Total Viewers, Quarter-to-Date vs. the Same Period Last Year<\/strong><\/p>\n<p><strong>TODAY Continues as the #1 Morning News Show in A18-49\u00a0<\/strong><\/p>\n<p>NEW YORK \u2013 August 20, 2015 \u2013 NBC\u2019s TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins. For the week of\u00a0August 10, TODAY was the number-one morning show on Monday and\u00a0Friday, topping GMA in the key demo A25-54.\u00a0This marks TODAY\u2019s 46th\u00a0daily\u00a0win in the demo this year. For the week, TODAY came within just 15k key demo viewers of GMA. TODAY also delivered the biggest audience growth in total viewers, A25-54 and A18-49, week-to-week and versus the quarter-to-date average.<\/p>\n<p>TODAY continues to slash the gap with GMA by huge numbers in multiple measures. Quarter to date versus the same period last year, TODAY narrowed the A25-54 gap with GMA by a massive 166k viewers (85%) and the total viewer gap by 205k (34%).\u00a0TODAY also cut the demo and total viewer gaps by double-digit percentages week-to-week, versus the same week last year, and versus the 3Q\u201915 levels.<\/p>\n<p>This year, TODAY has posted multiple wins including the July sweep key demo win, seven weekly key demo wins and three daily total viewer wins. TODAY remains the number-one morning news program in A18-49 for the season and year.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em>Week of\u00a0August 10<\/em><\/p>\n<p><strong>TODAY averaged 4.260 million total viewers, leading CBS This Morning by +35% (+1.102 million)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s \u00a0biggest total viewer delivery and widest advantage over CBS in seven weeks (week of 6\/22\/2015)<\/li>\n<li>TODAY trailed GMA by just -363,000 viewers, narrowing the gap for the second consecutive week and finishing below 500,000 for the 7thtime in the last 8 weeks<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.587 million A25-54 viewers, topping CBS by +74% (+672,000) and coming to within -15,000 of GMA<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s A25-54 delivery hit a four-week high as the gap between TODAY and GMA narrowed for the 2nd\u00a0week in a row<\/li>\n<li>TODAY finished #1 among A25-54 viewers on Monday and Friday.\u00a0 TODAY has now placed first in the demo on 46 days in calendar 2015<\/li>\n<li>For the week, TODAY\u2019s 1.33 A25-54 rating was 0.57 point ahead of CBS and only trailed GMA by 0.01 points<\/li>\n<\/ul>\n<p><strong>TODAY was #1 with 1.160 million A18-49 viewers, outperforming GMA by +6% (+62,000) and CBS by +83% (+527,000)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s best A18-49 delivery since the week of 7\/13\/2015<\/li>\n<li>TODAY delivered a 0.91 A18-49 rating, +0.05 better than GMA and +0.41 higher than CBS<\/li>\n<\/ul>\n<p><strong>TODAY delivered the biggest audience increases:<\/strong><\/p>\n<ul>\n<li>Week-to-week in total viewers (+6%, or +223,000), A18-49 viewers (+5%, or +60,000), and A25-54 viewers (+6%, or +88,000)<\/li>\n<li>Versus the 3Q\u201915-to-date average in total viewers (+4%, or +176,000), A18-49 viewers (+4%, or +40,000), and A25-54 viewers (+4%, or +63,000)<\/li>\n<\/ul>\n<p><strong>TODAY posted narrower gaps vs. GMA:<\/strong><\/p>\n<ul>\n<li>Compared to the same week last season in total viewers (by 14%) and A25-54 viewers (by 92%)<\/li>\n<li>Week-to-week in total viewers (by 16%) and A25-54 viewers (by 82%)<\/li>\n<li>Versus 3Q\u201915-to-date levels in total viewers (by 11%) and A25-54 (by 52%)<\/li>\n<\/ul>\n<p><strong>In 3rd\u00a0quarter 2015, TODAY has narrowed GMA\u2019s leads in total viewers by 34% and in A25-54 by 85% vs the same period in 3Q\u201914<\/strong><\/p>\n<ul>\n<li>Total Viewers: -401,000 gap in 3Q\u201915 vs. -606,000 in 3Q\u201914<\/li>\n<li>A25-54 Viewers: -29,000 gap in 3Q\u201915 vs. -195,000 in 3Q\u201914<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY is the #1 morning news program among A18-49 viewers<\/strong><\/p>\n<p><strong>During the 2014-15 season-to-date, TODAY has seen 11% narrower margins versus GMA in both total viewers and A25-54<\/strong><\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table width=\"448\">\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.17<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,260<\/strong><\/td>\n<td><strong>1.33<\/strong><\/td>\n<td><strong>1,587<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.33<\/td>\n<td>10<\/td>\n<td>3,158<\/td>\n<td>0.76<\/td>\n<td>915<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.41<\/td>\n<td>14<\/td>\n<td>4,623<\/td>\n<td>1.34<\/td>\n<td>1,602<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>TODAY.COM\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 14th straight month,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/today.com\/\">Today.com<\/a>\u00a0reached more consumers than GMA on Yahoo.\u00a0 Over 31 million unique visitors turned to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/today.com\/\">Today.com<\/a>\u00a0in July for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 22 consecutive months (29 out of the last 30),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/today.com\/\">Today.com<\/a>\u2019s mobile unique visitors have grown +31% over the last 12 months while GMA on Yahoo has declined -9% for the same period. As such,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to over 2.5x GMA on Yahoo\u2019s mobile visitor number in July 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/bgdkuhfq\/media.ne.cision.com\/l\/cmwupyho\/media.ne.cision.com\/l\/wwjhfqhp\/media.ne.cision.com\/l\/csmldjlp\/media.ne.cision.com\/l\/jrbmxelp\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Kathie Lee Gifford and Hoda Kotb are the anchors and hosts, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:liz.fischer@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Beat GMA in the Key Demo A25-54 Monday and\u00a0Friday\u00a0of Last Week TODAY Came Within a Slight 15k of GMA in the Key Demo for the Week TODAY Has Cut the Gap with GMA by a Giant 166k in the Key Demo and by 205k in Total Viewers, Quarter-to-Date vs. the Same Period Last Year [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10,1],"tags":[],"class_list":["post-909","post","type-post","status-publish","format-standard","hentry","category-today","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Beat GMA in the Key Demo A25-54 Monday and\u00a0Friday\u00a0of Last Week TODAY Came Within a Slight 15k of GMA in the Key Demo for the Week TODAY Has Cut the Gap with GMA by a Giant 166k in the Key Demo and by 205k in Total Viewers, Quarter-to-Date vs. the Same Period Last Year [...]Read More... from \u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-20T15:42:35+00:00\" \/>\n<meta name=\"author\" content=\"Sarah Coffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Coffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/\"},\"author\":{\"name\":\"Sarah Coffey\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\"},\"headline\":\"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO\",\"datePublished\":\"2015-08-20T15:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/\"},\"wordCount\":841,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"articleSection\":[\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/\",\"name\":\"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"datePublished\":\"2015-08-20T15:42:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2015\\\/08\\\/20\\\/today-wins-two-days-in-key-demo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/ba615b709c853838a8f6739d02071335\",\"name\":\"Sarah Coffey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g\",\"caption\":\"Sarah Coffey\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/nbcnewspress\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/","og_locale":"en_US","og_type":"article","og_title":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases","og_description":"TODAY Beat GMA in the Key Demo A25-54 Monday and\u00a0Friday\u00a0of Last Week TODAY Came Within a Slight 15k of GMA in the Key Demo for the Week TODAY Has Cut the Gap with GMA by a Giant 166k in the Key Demo and by 205k in Total Viewers, Quarter-to-Date vs. the Same Period Last Year [...]Read More... from \u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/","og_site_name":"NBC News Press Releases","article_published_time":"2015-08-20T15:42:35+00:00","author":"Sarah Coffey","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Sarah Coffey","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/"},"author":{"name":"Sarah Coffey","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335"},"headline":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO","datePublished":"2015-08-20T15:42:35+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/"},"wordCount":841,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"articleSection":["TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/","name":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"datePublished":"2015-08-20T15:42:35+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/08\/20\/today-wins-two-days-in-key-demo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"\u2018TODAY\u2019 WINS TWO DAYS IN KEY DEMO"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/ba615b709c853838a8f6739d02071335","name":"Sarah Coffey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a92cdd80c20b4cf5f37886a72700536146887132525e31aebb6e9def87471278?s=96&d=mm&r=g","caption":"Sarah Coffey"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/nbcnewspress\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}