{"id":9009,"date":"2026-10-21T21:04:50","date_gmt":"2026-10-21T21:04:50","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=9009"},"modified":"2026-10-21T21:04:55","modified_gmt":"2026-10-21T21:04:55","slug":"today-wins-total-viewers-and-key-demo-for-the-week-remaining-1-across-the-board-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/10\/21\/today-wins-total-viewers-and-key-demo-for-the-week-remaining-1-across-the-board-season-to-date\/","title":{"rendered":"TODAY WINS TOTAL VIEWERS AND KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>TODAY&#8217;s Ireland Broadcast Drives Audience Growth Across All Four Hours<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TODAY Marks 38 Straight Weeks of Year-Over-Year Total Viewer Growth, Its Longest Streak on Record<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NEW YORK \u2013 October 21, 2026<\/strong> \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week, while remaining the #1 morning news program across the board season-to-date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY averaged <strong>2.823 million total viewers<\/strong>, beating GMA by <strong>+136,000 (+5%)<\/strong> and CBS by <strong>+1.017 million (+56%).<\/strong> The show has now posted <strong>38 consecutive weeks of total viewer growth<\/strong> compared to prior year, its longest streak on record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The week included TODAY\u2019s special live broadcast from Ireland on Friday, October 16, which delivered audience growth across all hours. Compared to the previous four Friday broadcasts, total viewership increased <strong>32%<\/strong> for TODAY with Jenna &amp; Sheinelle, <strong>17%<\/strong> for The 3rd Hour of TODAY and <strong>3%<\/strong> for TODAY. Both the third and fourth hours delivered their <strong>most-watched non-holiday Friday in 21 months.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the A25-54 key demo, TODAY averaged <strong>592,000 viewers<\/strong>, leading GMA by <strong>+156,000 (+36%)<\/strong> and CBS by <strong>+252,000 (+74%)<\/strong>. This marked its 150th week being #1 in the key demo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Week Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in total viewers and the key demo.<\/li>\n\n\n\n<li>TODAY has delivered 38 consecutive weeks of year-over-year total viewer growth, its longest streak on record.<\/li>\n\n\n\n<li>TODAY won the key demo A25-54 for the 150th consecutive week.<\/li>\n\n\n\n<li>TODAY posted the largest year-over-year growth among the morning shows in total viewers (+272,000, +11%) and A25-54 (+82,000, +16%).<\/li>\n\n\n\n<li>TODAY averaged 2.823 million total viewers, beating GMA by 136,000 (+5%) and CBS by 1.017 million (+56%).<\/li>\n\n\n\n<li>TODAY averaged 592,000 A25-54 viewers, leading GMA by 156,000 (+36%) and CBS by 252,000 (+74%).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Season-to-Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY ranks #1 across the board season-to-date, and is the only morning show to grow its total viewer audience year-over-year (up +7%, or +186,000).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In total viewers, TODAY leads GMA by +166,000, its largest advantage in 15 years.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;\u2022&nbsp; &nbsp; Leads CBS by +1.090 million, is its largest in 12 years and 39% higher than the same point last season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the key demo, TODAY is commanding its largest share of morning show A25-54 viewers (44.4%) in 15 years.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;\u2022&nbsp; &nbsp; Leads GMA by +145,000, more than double the same point last year (+61,000).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;&nbsp;&nbsp;&nbsp;\u2022&nbsp; &nbsp; Leads CBS by +301,000, 14% higher than the same point last season (+264,000).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Nielsen, Live + Same Day. Weekly and season-to-date ratings data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY&#8217;s Ireland Broadcast Drives Audience Growth Across All Four Hours TODAY Marks 38 Straight Weeks of Year-Over-Year Total Viewer Growth, Its Longest Streak on Record NEW YORK \u2013 October 21, 2026 \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week, while remaining the #1 morning news program across [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/10\/21\/today-wins-total-viewers-and-key-demo-for-the-week-remaining-1-across-the-board-season-to-date\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS TOTAL VIEWERS AND KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34,19],"class_list":["post-9009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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