{"id":8953,"date":"2026-09-22T19:00:39","date_gmt":"2026-09-22T19:00:39","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8953"},"modified":"2026-09-22T19:00:41","modified_gmt":"2026-09-22T19:00:41","slug":"dateline-is-the-1-friday-newsmagazine-in-both-key-demos-for-second-consecutive-broadcast-season","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/09\/22\/dateline-is-the-1-friday-newsmagazine-in-both-key-demos-for-second-consecutive-broadcast-season\/","title":{"rendered":"DATELINE IS THE #1 FRIDAY NEWSMAGAZINE IN BOTH KEY DEMOS FOR SECOND CONSECUTIVE BROADCAST SEASON"},"content":{"rendered":"\n

Remains #1 Most-Watched News Magazine & True-Crime Franchise with Viewers Consuming Over 137.5 Billion Minutes of \u2018Dateline\u2019<\/em><\/strong><\/p>\n\n\n\n

\u2018Dateline\u2019 Showcast Feed Hits 2 Billion Downloads, \u2018Dateline 24\/7\u2019 Delivers 7th Consecutive Record Season<\/em><\/strong><\/p>\n\n\n\n

Empire State Building to Light Up Thursday to Celebrate 35th Season Premiere<\/em><\/strong><\/p>\n\n\n\n

September 22, 2026 \u2013 Dateline<\/em><\/strong> wins Friday nights in the key demos for the 2025-2026 broadcast season<\/strong>, topping ABC\u2019s 20\/20<\/em> for the second consecutive season,<\/strong> most recently by double digits. According to Nielsen Media Research, Dateline<\/em> averaged 743,000 A25-54 viewers<\/strong>, topping 20\/20<\/em> by +81,000 (+12%).<\/strong> Among A18-49 viewers, Dateline<\/em> averaged 528,000<\/strong>, beating ABC by +58,000 (+13%).<\/strong> Dateline<\/em> also averaged 3.5 million total viewers.<\/strong><\/p>\n\n\n\n

The broadcast remains the #1 most-watched news magazine franchise<\/strong> and #1 most-watched true-crime franchise<\/strong> in total linear minutes watched for the season, with 151.2 million total viewers, up +4% vs. last season.<\/strong> Viewers also consumed over 137.5 billion minutes<\/strong> of Dateline<\/em> across TV and digital platforms, up +2% vs. last season.<\/strong> Dateline 24\/7<\/em> marked its 7th consecutive record season<\/strong>, while Dateline<\/em>\u2019s showcast feed hit 2 billion downloads.<\/strong><\/p>\n\n\n\n

During the season, Dateline<\/em> launched multiple podcasts, including Before & After with Lester Holt<\/em><\/strong>, presented its first live event in Nashville and featured extensive reports on the trial of Luigi Mangione, the tragedy at Camp Mystic and the passing of Dolly Parton. Dateline<\/em> also debuted Dateline en Espa\u00f1ol, an always-on streaming channel hosted by Noticias Telemundo and Weekend NBC Nightly News<\/em> anchor Jos\u00e9 D\u00edaz-Balart.<\/p>\n\n\n\n

On Thursday, September 24, the Empire State Building will shine light blue in celebration of Dateline<\/em>\u2019s 35th season<\/strong>. The building hosted a special lighting ceremony earlier today with anchor Lester Holt and correspondents Blayne Alexander, Andrea Canning and Josh Mankiewicz. A photo is below. <\/p>\n\n\n\n

The 35th season of Dateline<\/em> kicks off this Friday at 9 p.m. ET<\/strong>.<\/p>\n\n\n

\n
\"\"
Josh Mankiewicz, Andrea Canning, Lester Holt, Blayne Alexander.<\/em>
Credit: Empire State Realty Trust<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

For more information, contact:<\/strong><\/p>\n\n\n\n

Dominique Donahue<\/p>\n\n\n\n

Dominique.Donahue@nbcuni.com<\/p>\n\n\n\n

Liam Dahlborn<\/p>\n\n\n\n

Liam.Dahlborn@nbcuni.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Remains #1 Most-Watched News Magazine & True-Crime Franchise with Viewers Consuming Over 137.5 Billion Minutes of \u2018Dateline\u2019 \u2018Dateline\u2019 Showcast Feed Hits 2 Billion Downloads, \u2018Dateline 24\/7\u2019 Delivers 7th Consecutive Record Season Empire State Building to Light Up Thursday to Celebrate 35th Season Premiere September 22, 2026 \u2013 Dateline wins Friday nights in the key demos […]<\/p>\n

Read More… from DATELINE IS THE #1 FRIDAY NEWSMAGAZINE IN BOTH KEY DEMOS FOR SECOND CONSECUTIVE BROADCAST SEASON<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":8956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[33,170],"tags":[65,4,34],"class_list":["post-8953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dateline","category-featured","tag-dateline-nbc","tag-feature","tag-featured"],"yoast_head":"\nDATELINE IS THE #1 FRIDAY NEWSMAGAZINE IN BOTH KEY DEMOS FOR SECOND CONSECUTIVE BROADCAST SEASON - 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