{"id":8898,"date":"2026-08-26T20:29:01","date_gmt":"2026-08-26T20:29:01","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8898"},"modified":"2026-08-26T20:29:02","modified_gmt":"2026-08-26T20:29:02","slug":"today-wins-total-viewers-and-the-key-demo-for-the-week-remaining-1-across-the-board-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/08\/26\/today-wins-total-viewers-and-the-key-demo-for-the-week-remaining-1-across-the-board-season-to-date\/","title":{"rendered":"TODAY WINS TOTAL VIEWERS AND THE KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Posts 30 Consecutive Weeks of Year-Over-Year Total Viewer Growth, Best Streak Since August 1998<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 August 26, 2026 \u2013 NBC News\u2019 <strong>TODAY<\/strong> won in <strong>total viewers and the key demo A25-54<\/strong> for the week of August 17-23, while remaining the #1 morning news program across the board season-to-date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY averaged <strong>2.818 million total viewers<\/strong>, leading GMA by <strong>+80,000 viewers (+3%)<\/strong> and CBS by <strong>+1.216 million viewers (+76%)<\/strong>. TODAY also posted its <strong>30th consecutive week of year-over-year total viewer growth<\/strong>, its longest streak since August 1998.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also delivered <strong>582,000 in the key demo A25-54 viewers<\/strong>, leading GMA by <strong>+142,000 (+32%)<\/strong> and CBS by <strong>+324,000 (+126%)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Highlights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#1 morning show in total viewers and A25-54 for the week and across the board season-to-date.<\/li>\n\n\n\n<li>Posted 30 consecutive weeks of year-over-year total viewer growth, the program\u2019s longest streak since August 1998.<\/li>\n\n\n\n<li>Recorded the largest year-over-year total viewer increase among the broadcast morning shows (+319,000 \/ +13%).<\/li>\n\n\n\n<li>Beat CBS by more than one million viewers for the 36th consecutive week, the longest such streak since May 2015.<\/li>\n\n\n\n<li>#1 in the key demo A25-54 for the 142nd consecutive week.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Season-to-Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total viewer growth versus last season, up +184,000 (+7%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In total viewers, TODAY leads GMA by +113,000, its widest season-to-date advantage in 14 years.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by +1.170 million viewers, its largest season-to-date advantage in 11 years and 62% larger than at the same point last season.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In the key demo A25-54, TODAY leads GMA by +134,000.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by +332,000, its largest season-to-date demo advantage in five years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Source: Nielsen Big Data + Panel, L+SD, 9\/22\/2025-8\/23\/2026. Based on regularly titled telecasts only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posts 30 Consecutive Weeks of Year-Over-Year Total Viewer Growth, Best Streak Since August 1998 NEW YORK \u2013 August 26, 2026 \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week of August 17-23, while remaining the #1 morning news program across the board season-to-date. TODAY averaged 2.818 million total [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/08\/26\/today-wins-total-viewers-and-the-key-demo-for-the-week-remaining-1-across-the-board-season-to-date\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS TOTAL VIEWERS AND THE KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34,19],"class_list":["post-8898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY WINS TOTAL VIEWERS AND THE KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/08\/26\/today-wins-total-viewers-and-the-key-demo-for-the-week-remaining-1-across-the-board-season-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY WINS TOTAL VIEWERS AND THE KEY DEMO FOR THE WEEK, REMAINING #1 ACROSS THE BOARD SEASON-TO-DATE - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Posts 30 Consecutive Weeks of Year-Over-Year Total Viewer Growth, Best Streak Since August 1998 NEW YORK \u2013 August 26, 2026 \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week of August 17-23, while remaining the #1 morning news program across the board season-to-date. 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