{"id":880,"date":"2015-07-30T12:07:05","date_gmt":"2015-07-30T16:07:05","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=880"},"modified":"2015-07-30T12:07:05","modified_gmt":"2015-07-30T16:07:05","slug":"today-is-1-for-2-straight-weeks-again","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/30\/today-is-1-for-2-straight-weeks-again\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 FOR 2 STRAIGHT WEEKS AGAIN"},"content":{"rendered":"<p><strong>TODAY Has Won 2 Straight Weeks in the Key Demo<\/strong>\u00a0<strong>A25-54 for the Second Time in 2 Months<\/strong><\/p>\n<p><strong>TODAY Now Leads GMA in the Key Demo for the Quarter<\/strong><\/p>\n<p><strong>TODAY Has Won 7 out of the Last 14 Weeks in the Key Demo<\/strong><\/p>\n<p><strong>TODAY Cut the Total Viewer Gap with GMA by a Massive\u00a0658k Vs. the Same Week Last Year<\/strong><\/p>\n<p><strong>TODAY Continues as the #1 Morning News Show in A18-49 <\/strong><\/p>\n<p>NEW YORK \u2013 July 30, 2015 \u2013 NBC\u2019s TODAY was once again the number-one morning show last week in the key demo A25-54, marking two straight weeks in first place and beating Good Morning America for seven out of the last 14 weeks.\u00a0 This is the second time in two months that TODAY has won two straight weeks in the key demo (TODAY also won the weeks of May 11 and 18).\u00a0 TODAY now leads GMA in the key demo for the first month of the third quarter.<\/p>\n<p>TODAY closed the total viewer gap with GMA by a giant 658k (69%) versus the same week last year.\u00a0 TODAY has also cut the total viewer gap with GMA versus the season-to-date average (by 48%) and versus the quarter-to-date average (by 27%).\u00a0 TODAY has posted seven weekly demo wins and three daily total viewer wins this year. TODAY remains the number-one morning news program in A18-49 for the season and year.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em><strong>Week of July 20<\/strong><\/em><\/p>\n<p><strong>TODAY is #1 in the key demo A25-54 for the first month of Q3\u201915<\/strong><\/p>\n<p><strong>TODAY was #1 in the key demo averaging 1.535 million A25-54 viewers, leading GMA by +63,000 (+4%) and CBS This Morning by +649,000 (+73%)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s second straight demo victory over GMA, its 6thin the last 11 weeks, and its 7thin the last 14 weeks<\/li>\n<li>TODAY also posted its widest A25-54 gap over CBS in four weeks<\/li>\n<li>TODAY delivered a 1.28 A25-54 rating, leading GMA by +0.05 points and CBS by +0.54 points<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.134 million A18-49 viewers, +131,000 (+13%) ahead of GMA and +528,000 (+87%) higher than CBS<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s 0.89 A18-49 rating led GMA by +0.10 points and CBS by +0.41 points<\/li>\n<\/ul>\n<p><strong>Among total viewers, TODAY averaged 4.027 million and outperformed CBS by +904,000 (+29%)<\/strong><\/p>\n<ul>\n<li>TODAY\u2019s total viewer gap vs. GMA (-291,000) was under 300,000 for the second straight week and the 3rdtime in the last 5 weeks (best showing since the Sochi Olympics in February 2014)<\/li>\n<\/ul>\n<p><strong>Over the first four weeks of 3rd quarter 2015, TODAY has narrowed GMA\u2019s lead in total viewers by 41% vs the same period in 3Q\u201914 and <u>has turned last year\u2019s A25-54 deficit (-197,000) into a +6,000 viewer QTD lead over the ABC program<\/u><\/strong><\/p>\n<p><strong>TODAY posted a lower total viewer gap with GMA<\/strong><\/p>\n<ul>\n<li>than the same week last season by 69% (-949,000 last year, down to -291,000)<\/li>\n<li>than the 3Q\u201915-to-date average by 27% (-401,000 3QTD, down to -291,000)<\/li>\n<li>than the season-to-date average by 48% (-560,000 STD, down to -291,000 this week)<\/li>\n<\/ul>\n<p><strong>The total viewer margin between TODAY and GMA this season is 10% closer than it was at this time last year<\/strong><\/p>\n<p><strong>TODAY is the #1 morning news program among A18-49 viewers season-to-date<\/strong><\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"159\"><strong>Program<\/strong><\/td>\n<td width=\"47\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"47\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"77\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"77\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"77\"><strong>P18-49<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"77\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"77\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"159\"><strong>TODAY<\/strong><\/td>\n<td width=\"47\"><strong>2.99<\/strong><\/td>\n<td width=\"47\"><strong>12<\/strong><\/td>\n<td width=\"77\"><strong>4,027<\/strong><\/td>\n<td width=\"77\"><strong>0.89<\/strong><\/td>\n<td width=\"77\"><strong>1,134<\/strong><\/td>\n<td width=\"77\"><strong>1.28<\/strong><\/td>\n<td width=\"77\"><strong>1,535<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"159\">CBS THIS MORNING<\/td>\n<td width=\"47\">2.33<\/td>\n<td width=\"47\">10<\/td>\n<td width=\"77\">3,123<\/td>\n<td width=\"77\">0.48<\/td>\n<td width=\"77\">606<\/td>\n<td width=\"77\">0.74<\/td>\n<td width=\"77\">886<\/td>\n<\/tr>\n<tr>\n<td width=\"159\">GOOD MORNING AMERICA<\/td>\n<td width=\"47\">3.26<\/td>\n<td width=\"47\">14<\/td>\n<td width=\"77\">4,318<\/td>\n<td width=\"77\">0.79<\/td>\n<td width=\"77\">1,003<\/td>\n<td width=\"77\">1.23<\/td>\n<td width=\"77\">1,472<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY.COM\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 13th straight month, Today.com reached more consumers than GMA on Yahoo.\u00a0 Almost 30 million unique visitors turned to Today.com in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 21 consecutive months (28 out of the last 29), Today.com has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally, Today.com\u2019s mobile unique visitors have grown +62% over the last 12 months while GMA on Yahoo has declined -5% for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to nearly 2.5x GMA on Yahoo\u2019s mobile visitor number in June 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/ijrzkocr\/media.ne.cision.com\/l\/ifamrmcr\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Won 2 Straight Weeks in the Key Demo\u00a0A25-54 for the Second Time in 2 Months TODAY Now Leads GMA in the Key Demo for the Quarter TODAY Has Won 7 out of the Last 14 Weeks in the Key Demo TODAY Cut the Total Viewer Gap with GMA by a Massive\u00a0658k Vs. the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/30\/today-is-1-for-2-straight-weeks-again\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 FOR 2 STRAIGHT WEEKS AGAIN<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; 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