{"id":8786,"date":"2026-07-10T17:32:49","date_gmt":"2026-07-10T17:32:49","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8786"},"modified":"2026-07-10T17:32:51","modified_gmt":"2026-07-10T17:32:51","slug":"today-remains-the-1-morning-show-across-the-board-for-the-week-and-season","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/07\/10\/today-remains-the-1-morning-show-across-the-board-for-the-week-and-season\/","title":{"rendered":"TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE WEEK AND SEASON"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Extends Total Viewer Winning Streak to 24 Consecutive Weeks<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 9, 2026 \u2013 NBC News\u2019 <strong>TODAY<\/strong> won <strong>in total viewers and the key demo A25-54<\/strong> for the week of June 29-July 5 while remaining the <strong>#1 morning news program across the board season-to-date.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY averaged <strong>2.827 million total viewers<\/strong>, leading GMA by <strong>+59,000 viewers (+2%) <\/strong>and CBS by <strong>+1.089 million viewers (+63%).<\/strong> The show ranked <strong>#1 in total viewers for the 24th consecutive week<\/strong>, marking its longest winning streak since April 2012.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY also delivered 568,000 A25-54 viewers, leading GMA by +113,000 (+25%) and CBS by +280,000 (+97%).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TODAY Highlights<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#1 morning show across the board for the week and season-to-date.<\/li>\n\n\n\n<li>#1 in total viewers for the 24th consecutive week, the program&#8217;s longest winning streak since April 2012.<\/li>\n\n\n\n<li>Posted its 35th weekly win of the 2025-26 season.<\/li>\n\n\n\n<li>Delivered 23 consecutive weeks of year-over-year total viewer growth, the show&#8217;s longest streak since August 2011.<\/li>\n\n\n\n<li>Recorded the largest year-over-year total viewer increase among the broadcast morning shows (+160,000 \/ +6%).<\/li>\n\n\n\n<li>Beat CBS by more than one million viewers for the 29th consecutive week, the longest such streak since May 2015.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Season-to-Date<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and is posting the biggest total viewer growth versus last season up +174,000 (+6%).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>In total viewers, TODAY leads GMA by +134,000, its widest season-to-date advantage in 14 years.<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by +1.172 million viewers, its largest season-to-date advantage in 11 years and 62% larger than at the same point last season.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>In the key demo A25-54, TODAY leads GMA by +138,000.<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by +334,000, its largest season-to-date demo advantage in five years.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>All three programs were based on three-day averages (Mon, Wed, Thu) as Tuesday was impacted by special reports and Friday was retitled due to the holiday.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Nielsen Big Data + Panel, L+SD, 9\/22\/2025-7\/5\/2026. Based on regularly titled telecasts only.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Extends Total Viewer Winning Streak to 24 Consecutive Weeks NEW YORK \u2013 July 9, 2026 \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week of June 29-July 5 while remaining the #1 morning news program across the board season-to-date. TODAY averaged 2.827 million total viewers, leading GMA by [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/07\/10\/today-remains-the-1-morning-show-across-the-board-for-the-week-and-season\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE WEEK AND SEASON<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34,19],"class_list":["post-8786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE WEEK AND SEASON - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/07\/10\/today-remains-the-1-morning-show-across-the-board-for-the-week-and-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY REMAINS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE WEEK AND SEASON - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"Extends Total Viewer Winning Streak to 24 Consecutive Weeks NEW YORK \u2013 July 9, 2026 \u2013 NBC News\u2019 TODAY won in total viewers and the key demo A25-54 for the week of June 29-July 5 while remaining the #1 morning news program across the board season-to-date. 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