{"id":8778,"date":"2026-07-06T20:46:24","date_gmt":"2026-07-06T20:46:24","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8778"},"modified":"2026-07-06T20:46:25","modified_gmt":"2026-07-06T20:46:25","slug":"nbc-news-daily-is-the-1-afternoon-news-program-in-the-key-demos-for-2q26","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/07\/06\/nbc-news-daily-is-the-1-afternoon-news-program-in-the-key-demos-for-2q26\/","title":{"rendered":"NBC NEWS DAILY IS THE #1 AFTERNOON NEWS PROGRAM IN THE KEY DEMOS FOR 2Q\u201926"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Tops \u2018GMA3\u2019 &amp; Fox News Channel in A25-54 &amp; A18-49, Beats MS NOW &amp; CNN Across the Board<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Delivers Largest Audiences Ever for a Second Quarter &amp; Increases Viewership vs. Last Year<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">July 6, 2026 \u2014&nbsp;<em>NBC News Daily<\/em>&nbsp;is the #<strong>1 afternoon news program on broadcast television in the key demos<\/strong> for 2Q\u201926, according to Nielsen Media Research.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NBC News Daily<\/em> averaged <strong>245,000 A25-54 viewer<\/strong>s, topping <em>GMA3<\/em> by <strong>+48,000 (+24%),<\/strong> expanding its lead over ABC <strong>by 6 times compared to last year <\/strong>to mark its biggest quarterly A25-54 advantage over ABC on record. In A18-49, NBC News Daily beat <em>GMA3<\/em> by +<strong>36,000 (+24%)<\/strong> and averaged <strong>184,000 viewers<\/strong>, its <strong>biggest quarterly A18-49 advantage<\/strong> over <em>GMA3<\/em> ever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among total viewers, NBC News Daily averaged <strong>1.347 million total viewers<\/strong>, closing the gap vs. ABC <strong>by 98%<\/strong> vs. last year to deliver its <strong>most narrow total viewer gap ever <\/strong>with <em>GMA3<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NBC News Daily<\/em> also <strong>grew across the board vs. last year<\/strong>: +27,000 in A25-54, <strong>+22,000<\/strong> in A18-49 and +55,000 in total viewers. This marks the <strong>sixth consecutive quarter of<\/strong> <em>NBC News Daily<\/em> topping <em>GMA3<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, <em>NBC News Daily<\/em> <strong>topped MS NOW and CNN\u2019s 12-4 p.m. blocks across the board<\/strong>. <em>NBC News Daily<\/em> beat MS NOW by 3x among A25-54, 4x among A18-49 viewers and more than doubled its total viewership. The newscast also more than doubled CNN\u2019s demo deliveries and led in total viewers by +96%, while outranking Fox News by +44% in A25-54 and +56% in A18-49.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>NBC News Daily<\/em> reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>A25-54<\/strong><strong><\/strong><\/td><td><strong>A18-49<\/strong><strong><\/strong><\/td><td><strong>Total<\/strong><strong><\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><strong><\/strong><\/td><td><strong>Imps<\/strong><strong><\/strong><\/td><td><strong>Viewers<\/strong><strong><\/strong><\/td><\/tr><tr><td><strong>NBC News Daily<\/strong><strong><\/strong><\/td><td><strong>245<\/strong><strong><\/strong><\/td><td><strong>184<\/strong><strong><\/strong><\/td><td><strong>1,347<\/strong><strong><\/strong><\/td><\/tr><tr><td>GMA3<\/td><td>197<\/td><td>148<\/td><td>1,349<\/td><\/tr><tr><td>MS NOW | M-F 12P-4P Time Period<\/td><td>63<\/td><td>43<\/td><td>662<\/td><\/tr><tr><td>CNN | M-F 12P-4P Time Period<\/td><td>97<\/td><td>73<\/td><td>686<\/td><\/tr><tr><td>FOXNC | M-F 12P-4P Time Period<\/td><td>170<\/td><td>118<\/td><td>1,856<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Source: Nielsen Big Data + Panel, L+SD, 3\/30\/2026-6\/28\/2026. NBC News Daily and GMA3 based on average viewership for regularly-titled&nbsp;telecasts only. Cable News based on M-F 12P-4P strict daypart average.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tops \u2018GMA3\u2019 &amp; Fox News Channel in A25-54 &amp; A18-49, Beats MS NOW &amp; CNN Across the Board Delivers Largest Audiences Ever for a Second Quarter &amp; Increases Viewership vs. Last Year July 6, 2026 \u2014&nbsp;NBC News Daily&nbsp;is the #1 afternoon news program on broadcast television in the key demos for 2Q\u201926, according to Nielsen [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/07\/06\/nbc-news-daily-is-the-1-afternoon-news-program-in-the-key-demos-for-2q26\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC NEWS DAILY IS THE #1 AFTERNOON NEWS PROGRAM IN THE KEY DEMOS FOR 2Q\u201926<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":7588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,2],"tags":[34],"class_list":["post-8778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-news","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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