{"id":8720,"date":"2026-06-17T21:22:03","date_gmt":"2026-06-17T21:22:03","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8720"},"modified":"2026-06-17T21:22:05","modified_gmt":"2026-06-17T21:22:05","slug":"today-is-1-in-total-viewers-for-21-straight-weeks-topping-gma-across-the-nba-finals","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/06\/17\/today-is-1-in-total-viewers-for-21-straight-weeks-topping-gma-across-the-nba-finals\/","title":{"rendered":"TODAY IS #1 IN TOTAL VIEWERS FOR 21 STRAIGHT WEEKS, TOPPING GMA ACROSS THE NBA FINALS"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>TODAY&#8217;S TOTAL VIEWERSHIP HITS 9-WEEK HIGH, 17-WEEK HIGH AMONG KEY DEMO A25-54 VIEWERS<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TODAY REMAINS #1 IN A25-54 POSTING BIGGEST KEY DEMO GROWTH OF THE MORNING SHOWS VS PRIOR WEEK\/YEAR<\/strong><\/h3>\n\n\n\n<p><strong>NEW YORK \u2013 June 18, 2026<\/strong>&nbsp;\u2013 NBC News\u2019&nbsp;<strong>TODAY<\/strong>&nbsp;was the&nbsp;<strong>#1 morning show across all key measures for the week<\/strong>, beating ABC\u2019s&nbsp;<em>Good Morning America<\/em>&nbsp;and&nbsp;<em>CBS Mornings&nbsp;<\/em>in total viewers and the key demo A25-54. The broadcast posted its&nbsp;<strong>21st consecutive weekly win in total viewers<\/strong>, its longest streak since April 2012, while extending its lead in key demo A25-54 to&nbsp;<strong>132 consecutive weeks.<\/strong><\/p>\n\n\n\n<p>TODAY\u2019s lead over GMA exceeded<strong>&nbsp;200,000 viewers for the fifth consecutive week<\/strong>, its best run since February 2012. The&nbsp;show hit&nbsp;a&nbsp;<strong>9-week high in total viewers<\/strong>&nbsp;and its&nbsp;<strong>largest advantage over CBS in 14 weeks<\/strong>. TODAY has now&nbsp;beat&nbsp;CBS by more than&nbsp;<strong>one million viewers for 26 consecutive weeks<\/strong>, its longest streak since May 2015.<\/p>\n\n\n\n<p>In key demo A25-54, TODAY averaged&nbsp;<strong>682,000 viewers<\/strong>, outperforming&nbsp;GMA by&nbsp;<strong>+196,000 viewers (+40%)&nbsp;<\/strong>and CBS by<strong>&nbsp;+418,000 viewers (+159%)<\/strong>. The broadcast posted&nbsp;<strong>17-week highs<\/strong>&nbsp;in A25-54 viewership and advantages over both competitors and has now topped GMA by more than&nbsp;<strong>100,000 demo viewers for 20 consecutive weeks.&nbsp;<\/strong><\/p>\n\n\n\n<p>Following NBA Finals games, TODAY averaged&nbsp;<strong>3.1 million total viewers<\/strong>, beating GMA by&nbsp;<strong>7% (+213,000 viewers)<\/strong>, and averaged&nbsp;<strong>680,000 viewers in the key demo A25-54<\/strong>, leading GMA by&nbsp;<strong>38% (+188,000 viewers).<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TODAY Highlights<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#1 morning show across the board for the week and season-to-date.<\/li>\n\n\n\n<li>#1 in total viewers for the 21st consecutive week, longest streak since April 2012.<\/li>\n\n\n\n<li>TODAY hit a 9-week high in total viewership and a 17-week high with the\u00a0key demo A25-54 viewers.<\/li>\n\n\n\n<li>Posted the largest year-over-year growth among the morning shows in both total viewers and key demo A25-54.<\/li>\n\n\n\n<li>Following NBA Finals games, TODAY averaged 3.1 million total viewers, topping GMA by 7% (+213,000) and leading by 38% (+188,000) in key demo A25-54.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Season-to-Date (9\/22\/25 \u2013 6\/14\/26)<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>TODAY IS THE #1 MORNING SHOW<\/strong><\/h4>\n\n\n\n<p>TODAY ranks as the #1 morning show across the board season-to-date, leading in total viewers and the key demo A25-54, and \u200b\u200b\u200b\u200bTODAY is posting the biggest total viewer growth versus last season (up +6%).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>In total viewers, TODAY leads GMA +132,000, its widest season-to-date advantage in 14 years.<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by +1.165 million viewers, its largest season-to-date advantage in 11 years.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>In the key demo A25-54, TODAY leads GMA +135,000.<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads CBS by\u00a0 +332,000, its largest demo advantage in 5 years.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY&#8217;S TOTAL VIEWERSHIP HITS 9-WEEK HIGH, 17-WEEK HIGH AMONG KEY DEMO A25-54 VIEWERS TODAY REMAINS #1 IN A25-54 POSTING BIGGEST KEY DEMO GROWTH OF THE MORNING SHOWS VS PRIOR WEEK\/YEAR NEW YORK \u2013 June 18, 2026&nbsp;\u2013 NBC News\u2019&nbsp;TODAY&nbsp;was the&nbsp;#1 morning show across all key measures for the week, beating ABC\u2019s&nbsp;Good Morning America&nbsp;and&nbsp;CBS Mornings&nbsp;in total viewers [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/06\/17\/today-is-1-in-total-viewers-for-21-straight-weeks-topping-gma-across-the-nba-finals\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN TOTAL VIEWERS FOR 21 STRAIGHT WEEKS, TOPPING GMA ACROSS THE NBA FINALS<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34,19],"class_list":["post-8720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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