{"id":871,"date":"2015-07-23T10:57:18","date_gmt":"2015-07-23T14:57:18","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=871"},"modified":"2015-07-23T10:57:18","modified_gmt":"2015-07-23T14:57:18","slug":"today-is-1-again-scores-6th-win","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/23\/today-is-1-again-scores-6th-win\/","title":{"rendered":"&#8216;TODAY&#8217; IS #1 AGAIN \u2013 SCORES 6TH WIN"},"content":{"rendered":"<p><strong>TODAY Has Won 6 out of 13 Weeks in the Key Demo<\/strong>\u00a0<strong>A25-54 for the Year<\/strong><\/p>\n<p><strong>TODAY Posts Its Biggest Key Demo Win Since Sochi and Tightest Total Viewer Gap in 7 Months<\/strong><\/p>\n<p><strong>TODAY Topped GMA by a Giant 299k in the Key Demo Thursday, Its Biggest Win Since 9\/5\/2014<\/strong><\/p>\n<p><strong>TODAY Won Last Wednesday in Total Viewers, Marking Its 3rd Daily Total Viewer Win this Year\u00a0<\/strong><\/p>\n<p><strong>TODAY Cut the Key Demo Gap with GMA by a Massive\u00a092% this Quarter Vs. the Same Period Last Year<\/strong><\/p>\n<p><strong>TODAY Continues as the #1 Morning News Show in A18-49 <\/strong><\/p>\n<p>NEW YORK \u2013 July 23, 2015 \u2013 NBC\u2019s TODAY was once again the number-one morning show last week in the key demo A25-54, beating Good Morning America for six out of the last 13 weeks (and five out of ten). Last Thursday, TODAY bead GMA by a whopping 299k, its biggest daily key demo win since 9\/5\/14. TODAY also won in total viewers last Wednesday, marking its 3rd daily total viewer win this year.<\/p>\n<p>For the quarter, TODAY has cut the key demo gap with GMA by a giant 92% vs. the same period last year. TODAY has also cut the total viewer gap with GMA week to week, season to date and versus the same week last year. TODAY remains the number-one morning news program in A18-49 for the season and year.<\/p>\n<p><strong><br \/>\n<strong>TODAY HIGHLIGHTS:<\/strong><\/strong><\/p>\n<p><em><strong>WEEK OF July 13<\/strong><\/em><\/p>\n<ul>\n<li><strong>TODAY posts biggest A25-54 win since the Sochi Olympics<\/strong><\/li>\n<li><strong>In the key demo, TODAY has won 5 of the last 10 weeks and 6 of the last 13 weeks<\/strong><\/li>\n<li><strong>Closest P2+ gap since week of 12\/22\/2014 (Christmas Week); closest non-holiday P2+ gap since Sochi<\/strong><\/li>\n<\/ul>\n<p><strong>TODAY averaged 4.168 million total viewers, leading CBS This Morning by +30% (+962,000)<\/strong><\/p>\n<ul>\n<li>TODAY posted its closest total viewer gap with GMA since the week of 12\/22\/2014 (Christmas Week).\u00a0 Excluding holiday weeks, it was TODAY\u2019s closest margin with GMA since the Sochi Olympics<\/li>\n<li>TODAY posted a total viewer win\u00a0on Wednesday morning, topping GMA by +10,000 viewers.\u00a0 It was TODAY\u2019s 3rd\u00a0daily win in 2015.<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.597 million A25-54 viewers, +7% (+102,000) over GMA and +67% (+640,000) more than CBS<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s biggest demo win over GMA since the Sochi Olympics (week of 2\/17\/2014)<\/li>\n<li>Thursday\u2019s victory (+299,000 over GMA) was TODAY\u2019s biggest single-day winning gap since Friday, 9\/5\/2014<\/li>\n<li>TODAY has been #1 in 5 of the last 10 weeks and 6 of the last 13 weeks among A25-54 viewers<\/li>\n<li>Year-to-date, TODAY has more weekly A25-54 wins (6) than in full calendar 2014<\/li>\n<li>TODAY\u2019s 1.34 A25-54 rating was +0.09 higher than GMA and +0.54 better than CBS<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.192 million A18-49 viewers, outperforming GMA by +15% (+154,000) and CBS by +70% (+490,000)<\/strong><\/p>\n<ul>\n<li>TODAY saw its biggest A18-49 win over GMA since the week of 5\/18\/2015<\/li>\n<li>TODAY delivered a 0.94 A18-49 rating, +0.12 more than GMA and +0.39 higher than CBS<\/li>\n<\/ul>\n<p><strong>TODAY also lowered GMA\u2019s leads in total viewers:<\/strong><\/p>\n<ul>\n<li>Week-to-week and versus the 3Q\u201915 average by 53%<\/li>\n<li>Versus the same week last season by 57%<\/li>\n<li>Compared to the 2014-15 STD average by 59%<\/li>\n<\/ul>\n<p><strong>TODAY posted across-the-board gains versus the prior week in total viewers (+3%, or +116,000), A18-49 viewers (+11%, or +122,000), and A25-54 viewers (+6%, +97,000) while GMA declined in all measures<\/strong><\/p>\n<ul>\n<li>TODAY was also up versus 3Q\u201915 levels in total viewers (+2%, or +65,000), A18-49 viewers (+9%, or +98,000) and A25-54 viewers (+7%, or +98,000)<\/li>\n<\/ul>\n<p><strong>In the first\u00a0<u>three weeks of 3rd\u00a0quarter 2015<\/u>, TODAY has narrowed GMA\u2019s leads in total viewers (by 23%) and A25-54 viewers (by 92%)\u00a0<u>compared to the same period in 3Q\u201914<\/u><\/strong><\/p>\n<p><strong>TODAY is the #1 morning news program this season among A18-49 viewers<\/strong><\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table width=\"476\">\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.11<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4,168<\/strong><\/td>\n<td><strong>1.34<\/strong><\/td>\n<td><strong>1,597<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNIING<\/td>\n<td>2.34<\/td>\n<td>10<\/td>\n<td>3,206<\/td>\n<td>0.80<\/td>\n<td>957<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.30<\/td>\n<td>14<\/td>\n<td>4,398<\/td>\n<td>1.25<\/td>\n<td>1,495<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>TODAY.COM\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 13th straight month,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/today.com\/\">Today.com<\/a>\u00a0reached more consumers than GMA on Yahoo.\u00a0 Almost 30 million unique visitors turned to\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/today.com\/\">Today.com<\/a>\u00a0in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. \u00a0For 21 consecutive months (28 out of the last 29),\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/today.com\/\">Today.com<\/a>\u00a0has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/today.com\/\">Today.com<\/a>\u2019s mobile unique visitors have grown +62% over the last 12 months while GMA on Yahoo has declined -5% for the same period. As such,\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/today.com\/\">Today.com<\/a>\u00a0has gone from parity in mobile unique visitors in September 2013 to nearly 2.5x GMA on Yahoo\u2019s mobile visitor number in June 2015<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/utamrjeq\/media.ne.cision.com\/l\/wkdjbubr\/media.ne.cision.com\/l\/jvbehqyp\/media.ne.cision.com\/l\/qezdbzwo\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:liz.fischer@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Has Won 6 out of 13 Weeks in the Key Demo\u00a0A25-54 for the Year TODAY Posts Its Biggest Key Demo Win Since Sochi and Tightest Total Viewer Gap in 7 Months TODAY Topped GMA by a Giant 299k in the Key Demo Thursday, Its Biggest Win Since 9\/5\/2014 TODAY Won Last Wednesday in Total [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/23\/today-is-1-again-scores-6th-win\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; IS #1 AGAIN \u2013 SCORES 6TH WIN<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4],"class_list":["post-871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; IS #1 AGAIN \u2013 SCORES 6TH WIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/23\/today-is-1-again-scores-6th-win\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;TODAY&#039; 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