{"id":8655,"date":"2026-05-13T21:13:33","date_gmt":"2026-05-13T21:13:33","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8655"},"modified":"2026-05-14T11:11:46","modified_gmt":"2026-05-14T11:11:46","slug":"today-is-1-across-the-board-delivers-15-consecutive-weeks-of-year-over-year-total-viewer-growth","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/05\/13\/today-is-1-across-the-board-delivers-15-consecutive-weeks-of-year-over-year-total-viewer-growth\/","title":{"rendered":"TODAY IS #1 ACROSS THE BOARD, DELIVERS 15 CONSECUTIVE WEEKS OF YEAR-OVER-YEAR TOTAL VIEWER GROWTH"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:20px\"><strong>TODAY Triples its Lead Over GMA Week-Over-Week&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:20px\"><strong>Secures Biggest Season Share of 3NET Demo in 15 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NEW YORK \u2013 May 13, 2026<\/strong> \u2013 NBC News\u2019 TODAY is the #1 morning show across the board for the week, leading in total viewers, A25-54, and A18-49, while extending its dominant streaks versus both ABC\u2019s <em>Good Morning America<\/em> and <em>CBS Mornings<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY ranked #1 in total viewers for the 16th consecutive week and secured its 27th weekly win of the season. The broadcast also delivered its 15th straight week of year-over-year total viewer growth, its longest such streak since August 2011,&nbsp; while posting the largest gains versus both the prior week and prior year among morning shows.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>TODAY Highlights<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#1 across the board in total viewers, A25-54, and A18-49<\/li>\n\n\n\n<li>16 consecutive weeks as the #1 morning show in total viewers (longest streak since April 2012)<\/li>\n\n\n\n<li>15 straight weeks of year-over-year total viewer growth (best streak since August 2011)<\/li>\n\n\n\n<li>27th weekly win of the season (through Week 33)<\/li>\n\n\n\n<li>Beat CBS Mornings by more than 1 million viewers for the 21st consecutive week (longest streak since May 2015)<\/li>\n\n\n\n<li>More than tripled its lead over GMA week-over-week<\/li>\n\n\n\n<li>15 consecutive weeks with a 100,000+ A25-54 advantage over GMA<\/li>\n\n\n\n<li>More than doubled CBS\u2019 A25-54 audience in 24 of the last 29 weeks<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>2025-26 SEASON-TO-DATE (9\/22\/2025-5\/10\/2026)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY IS THE #1 MORNING SHOW ACROSS THE BOARD FOR THE 2025\u201326 SEASON<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season-to-date, TODAY remains the top morning program across all key metrics, delivering its strongest competitive advantages in years.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Viewers:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Leads GMA by <strong>+115,000<\/strong> (largest advantage in 14 years)<\/li>\n\n\n\n<li>Leads CBS by <strong>+1.151 million<\/strong> (largest advantage in 11 years)<\/li>\n\n\n\n<li>Up <strong>+5% (+147,000)<\/strong> vs. last season \u2014 the biggest growth among morning shows<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>A25-54:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Leads GMA by <strong>+129,000<\/strong><\/li>\n\n\n\n<li>Leads CBS by <strong>+331,000<\/strong> (largest advantage in four years)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">TODAY is on pace to rank #1 in A25-54 for the <strong>11th consecutive season<\/strong>, while delivering its <strong>largest share of the morning demo audience in 15 years (44.4%)<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Triples its Lead Over GMA Week-Over-Week&nbsp; Secures Biggest Season Share of 3NET Demo in 15 Years NEW YORK \u2013 May 13, 2026 \u2013 NBC News\u2019 TODAY is the #1 morning show across the board for the week, leading in total viewers, A25-54, and A18-49, while extending its dominant streaks versus both ABC\u2019s Good Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2026\/05\/13\/today-is-1-across-the-board-delivers-15-consecutive-weeks-of-year-over-year-total-viewer-growth\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 ACROSS THE BOARD, DELIVERS 15 CONSECUTIVE WEEKS OF YEAR-OVER-YEAR TOTAL VIEWER GROWTH<\/span><\/a><\/p>\n","protected":false},"author":53,"featured_media":8020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34,19],"class_list":["post-8655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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