{"id":864,"date":"2015-07-16T11:31:19","date_gmt":"2015-07-16T15:31:19","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=864"},"modified":"2015-07-16T11:31:19","modified_gmt":"2015-07-16T15:31:19","slug":"today-wins-thursday-in-key-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/16\/today-wins-thursday-in-key-demo\/","title":{"rendered":"\u2018TODAY\u2019 WINS THURSDAY IN KEY DEMO"},"content":{"rendered":"<p><strong>TODAY Beat GMA in the Key Demo A25-54 Thursday by 17k<\/strong><\/p>\n<p><strong>TODAY Came Within a Slight 33k of GMA in the Key Demo for the Week<\/strong><\/p>\n<p><strong>TODAY Cut the Gap with GMA by a Giant 265k in the Demo and by 256k in Total Viewers, vs. the Same Week Last Year <\/strong><\/p>\n<p><strong>TODAY Has Posted 5 Weekly Demo Wins This Year<\/strong><\/p>\n<p><strong>TODAY Is the #1 Morning News Show in A18-49\u00a0<\/strong><\/p>\n<p>NEW YORK \u2013 July 16, 2015 \u2013 NBC\u2019s TODAY continues to gain momentum, tightening the morning news ratings race and posting consistent wins. For the week of July 6, TODAY was the number-one morning show Thursday, topping GMA by 17k in the key demo A25-54. This marks TODAY\u2019s 35th single-day A25-54 win this year. For the week, TODAY came within just 33k key demo viewers of GMA.<\/p>\n<p>TODAY continues to cut the gap with GMA by huge numbers in multiple measures.\u00a0 TODAY narrowed the A25-54 gap with GMA by a whopping 265k viewers (89%) versus the same week last year. \u00a0TODAY also cut the demo gap by 35k (28%) year-to-date versus the same period last year.\u00a0 Additionally, TODAY narrowed the total viewer gap with GMA in triple measures: by a giant 256k (34%) versus the same week last year; by 27k (5%) year to date versus same period last year; and by 40k (7%) season to date versus same period last year.<\/p>\n<p>TODAY has posted five weekly demo wins and a daily total viewer win this year. TODAY remains the number-one morning news program in A18-49 for the season and year.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em>Week of July 6<\/em><\/p>\n<ul>\n<li><strong>TODAY was the number-one morning show Thursday topping GMA by +17,000 viewers in the key demo A25-54<\/strong><\/li>\n<li><strong>TODAY has posted 5 weekly key demo wins (35 daily wins) this year<\/strong><\/li>\n<li><strong>TODAY averaged 1.500 million A25-54 viewers, coming within just 33,000 of GMA and leading CBS by +587,000 viewers (+64%)<\/strong><\/li>\n<li><strong>TODAY averaged 4.052 million total viewers, +27% (+871,000) more than CBS<\/strong><\/li>\n<li><strong>TODAY was #1 in A18-49, with 1.070 million viewers <\/strong><\/li>\n<li><strong>Season-to-date, TODAY is the #1 morning news program among A18-49 viewers<\/strong><\/li>\n<li><strong>2014-15 vs 2013-14 season-to-date:<\/strong>\n<ul>\n<li>The P2+ gap vs. ABC is -7% smaller (-567,000 this season vs -607,000 last season)<\/li>\n<\/ul>\n<\/li>\n<li><strong>2015 vs 2014 broadcast year-to-date:<\/strong>\n<ul>\n<li>The P25-54 gap vs. ABC is -28% smaller (-89,000 this year-to-date vs -124,000 last year-to-date)<\/li>\n<li>The P2+ gap vs. ABC is -5% smaller (-528,000 this year-to-date vs -555,000 last year-to-date)<\/li>\n<\/ul>\n<\/li>\n<li><strong>This week vs. same week last year:<\/strong>\n<ul>\n<li>The P25-54 gap vs. ABC is -89% smaller (-33,000 this year vs -298,000 last year)<\/li>\n<li>The P2+ gap vs. ABC is -34% smaller (-494,000 this year vs. -750,000 last year)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Program<\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>TODAY<\/strong><\/td>\n<td><strong>3.05<\/strong><\/td>\n<td><strong>13<\/strong><\/td>\n<td><strong>4052<\/strong><\/td>\n<td><strong>1.26<\/strong><\/td>\n<td><strong>1500<\/strong><\/td>\n<\/tr>\n<tr>\n<td>CBS THIS MORNING<\/td>\n<td>2.36<\/td>\n<td>10<\/td>\n<td>3181<\/td>\n<td>0.76<\/td>\n<td>913<\/td>\n<\/tr>\n<tr>\n<td>GOOD MORNING AMERICA<\/td>\n<td>3.40<\/td>\n<td>14<\/td>\n<td>4546<\/td>\n<td>1.28<\/td>\n<td>1533<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY.COM\u00a0HIGHLIGHTS:<\/strong><\/p>\n<p>For the 13th straight month, <a href=\"http:\/\/Today.com\">Today.com<\/a> reached more consumers than GMA on Yahoo.\u00a0 Almost 30 million unique visitors turned to <a href=\"http:\/\/Today.com\">Today.com<\/a> in June for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. \u00a0For 21 consecutive months (28 out of the last 29), <a href=\"http:\/\/Today.com\">Today.com<\/a> has reached more mobile consumers than GMA on Yahoo.<\/p>\n<p>Additionally, <a href=\"http:\/\/Today.com\">Today.com<\/a>\u2019s mobile unique visitors have grown +62% over the last 12 months while GMA on Yahoo has declined -5% for the same period. As such, <a href=\"http:\/\/Today.com\">Today.com<\/a> has gone from parity in mobile unique visitors in September 2013 to nearly 2.5x GMA on Yahoo\u2019s mobile visitor number in June 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live\u00a0from 7 am to 11 am ET, TODAY\u00a0reaches more than 5 million people every day through its broadcast, and millions more through\u00a0<a href=\"http:\/\/media.ne.cision.com\/l\/hdtunnpo\/media.ne.cision.com\/l\/gckcsxeo\/media.ne.cision.com\/l\/vvsoqwep\/media.ne.cision.com\/l\/bzaoysap\/media.ne.cision.com\/l\/riwbtnsk\/media.ne.cision.com\/l\/vzoxgesk\/media.ne.cision.com\/l\/aucbumqk\/today.com\/\">TODAY.com<\/a>, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:megan.kopf@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Beat GMA in the Key Demo A25-54 Thursday by 17k TODAY Came Within a Slight 33k of GMA in the Key Demo for the Week TODAY Cut the Gap with GMA by a Giant 265k in the Demo and by 256k in Total Viewers, vs. the Same Week Last Year TODAY Has Posted 5 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/07\/16\/today-wins-thursday-in-key-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 WINS THURSDAY IN KEY DEMO<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[4,31,19],"class_list":["post-864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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