{"id":8437,"date":"2025-12-04T16:38:08","date_gmt":"2025-12-04T16:38:08","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8437"},"modified":"2025-12-04T16:38:10","modified_gmt":"2025-12-04T16:38:10","slug":"today-wins-week-in-total-viewers-marking-fifth-straight-victory-and-a-two-year-viewership-high","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/12\/04\/today-wins-week-in-total-viewers-marking-fifth-straight-victory-and-a-two-year-viewership-high\/","title":{"rendered":"TODAY WINS WEEK IN TOTAL VIEWERS, MARKING FIFTH STRAIGHT VICTORY AND A TWO-YEAR VIEWERSHIP HIGH"},"content":{"rendered":"\n<p><strong>TODAY Achieves Biggest Non-Olympics Win Over GMA in 13 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Outperforms CBS by More Than One Million Viewers for Fourth Straight Week<\/strong><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 December 3, 2025 \u2013<\/strong>&nbsp;NBC News\u2019&nbsp;<em>TODAY<\/em>&nbsp;was the&nbsp;<strong>#1 morning show in total viewers for the fifth consecutive week<\/strong>, delivering its&nbsp;<strong>best weekly audience in two years<\/strong>&nbsp;(since November 20, 2023) and its&nbsp;<strong>strongest five-week streak since January 2025<\/strong>.<\/p>\n\n\n\n<p><em>TODAY<\/em>&nbsp;delivered its&nbsp;<strong>largest non-Olympics advantage over ABC\u2019s \u201cGood Morning America\u201d in 13 years<\/strong>&nbsp;(since February 13, 2012) and posted its biggest win over&nbsp;<em>CBS Mornings<\/em>&nbsp;in&nbsp;<strong>47 weeks<\/strong>&nbsp;(since December 30, 2024). For the&nbsp;<strong>fourth consecutive week<\/strong>,&nbsp;<em>TODAY<\/em>&nbsp;beat CBS by more than&nbsp;<strong>one million viewers<\/strong>, the program\u2019s longest such streak in over&nbsp;<strong>nine years<\/strong>&nbsp;(since March 2016).<\/p>\n\n\n\n<p>Week over week,&nbsp;<em>TODAY<\/em>&nbsp;added&nbsp;<strong>more total viewers than GMA and CBS combined<\/strong>, growing its lead&nbsp;seven-fold vs. GMA and boosting its advantage over CBS by 36%. Year over year,&nbsp;<em>TODAY<\/em>&nbsp;was the&nbsp;<strong>only morning show to grow<\/strong>, widening its lead over GMA by&nbsp;<strong>73%<\/strong>&nbsp;and over CBS by&nbsp;<strong>18%<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">THANKSGIVING DAY HIGHLIGHTS<\/h2>\n\n\n\n<p><strong>TODAY drew 4.422 million total viewers<\/strong>, its&nbsp;<strong>best Thanksgiving performance on record<\/strong>&nbsp;and&nbsp;<strong>+8% higher<\/strong>&nbsp;than Thanksgiving 2024.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Largest single-day audience since\u00a0<strong>April 6, 2020<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 1.197 million A25-54 viewers<\/strong>, its best in&nbsp;<strong>three years<\/strong>&nbsp;and up&nbsp;<strong>+2% YoY<\/strong>.<br><strong>TODAY averaged 915,000 A18-49 viewers<\/strong>, also its best holiday delivery in&nbsp;<strong>three years<\/strong>, up&nbsp;<strong>+15% YoY<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">TODAY HIGHLIGHTS \u2013 WEEK OF 11\/24\/25<\/h2>\n\n\n\n<p><strong>TODAY averaged 3.452 million total viewers, beating GMA by +544,000 (+19%) and CBS by +1.499 million (+77%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fifth consecutive weekly win and\u00a0<strong>9th in the last 13 weeks<\/strong>.<\/li>\n\n\n\n<li>Biggest audience in\u00a0<strong>two years<\/strong>\u00a0(since 11\/20\/2023).<\/li>\n\n\n\n<li>Largest non-Olympics win over GMA in\u00a0<strong>13 years<\/strong>.<\/li>\n\n\n\n<li>Versus CBS, biggest lead in\u00a0<strong>47 weeks<\/strong>\u00a0and fourth straight week topping\u00a0<strong>1 million viewers<\/strong>.<\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0gained\u00a0<strong>+536,000 viewers (+18%)<\/strong>, more than GMA and CBS\u00a0<strong>combined<\/strong>.<\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0grew\u00a0<strong>+4%<\/strong>, while GMA and CBS declined.<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 803,000 A25-54 viewers, beating GMA by +334,000 (+71%) and CBS by +482,000 (+151%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has now ranked #1 for\u00a0<strong>104 consecutive weeks<\/strong>.<\/li>\n\n\n\n<li>Largest A25-54 audience and lead over GMA in\u00a0<strong>one year<\/strong>\u00a0(since 11\/25\/24).<\/li>\n\n\n\n<li>Largest demo win over CBS in\u00a0<strong>47 weeks<\/strong>.<\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0grew\u00a0<strong>+30% (+187,000)<\/strong>\u00a0and doubled its lead over GMA.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2002\u2002\u2002\u2002\u2002\u2002TODAY averaged 568,000 A18-49 viewers, beating GMA by +268,000 (+89%) and CBS by +370,000 (+187%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sixth consecutive A18-49 win;\u00a0<strong>83rd in the last 85 weeks<\/strong>.<\/li>\n\n\n\n<li>Largest A18-49 audience in\u00a0<strong>nearly two years<\/strong>\u00a0(since 1\/8\/2024).<\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0grew\u00a0<strong>+42%<\/strong>, more than tripling its lead over GMA.<\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0was the\u00a0<strong>only show to grow<\/strong>\u00a0(+3%).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">2025\u201326 SEASON-TO-DATE (9\/22\/25\u201311\/30\/25)<\/h2>\n\n\n\n<p><strong>TODAY IS THE #1 MORNING SHOW ACROSS THE BOARD<\/strong><\/p>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0leads GMA by\u00a0<strong>+106,000<\/strong>, its largest advantage in\u00a0<strong>14 years<\/strong>.<\/li>\n\n\n\n<li>Versus CBS,\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>+957,000<\/strong>\u00a0lead is up\u00a0<strong>41% YoY<\/strong>\u00a0\u2014 a seven-year high.<\/li>\n<\/ul>\n\n\n\n<p><strong>A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0leads GMA by\u00a0<strong>+116,000<\/strong>; biggest A25-54 advantage over CBS in\u00a0<strong>four years<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0leads GMA by\u00a0<strong>+56,000<\/strong>; biggest A18-49 advantage over CBS in\u00a0<strong>four years<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">###&nbsp;<\/h1>\n\n\n\n<h1 class=\"wp-block-heading\">TODAY WINS NOVEMBER, EXTENDS RATINGS MOMENTUM WITH BIGGEST AUDIENCE IN NEARLY TWO YEARS<\/h1>\n\n\n\n<p><strong>TODAY Ranks #1 in Total Viewers for Second Time in Three Months<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Best Monthly Lead Over GMA in Nearly Eight Years and Largest Win Over CBS in Nine Years<\/strong><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 December 3, 2025 \u2013<\/strong>&nbsp;NBC News\u2019&nbsp;<em>TODAY<\/em>&nbsp;won November, ranking as the&nbsp;<strong>#1 morning show in total viewers<\/strong>&nbsp;for the second time in the last three months and delivering its&nbsp;<strong>biggest monthly audience in 22 months<\/strong>&nbsp;(since January 2024). November marked&nbsp;<em>TODAY<\/em>\u2019s&nbsp;<strong>fourth monthly win of 2025<\/strong>&nbsp;and its&nbsp;<strong>eighth monthly victory in the last 16 months<\/strong>.<\/p>\n\n\n\n<p><em>TODAY<\/em>&nbsp;posted its&nbsp;<strong>strongest monthly advantage over ABC\u2019s \u201cGood Morning America\u201d in nearly eight years<\/strong>&nbsp;(since December 2017) and its largest win over&nbsp;<em>CBS Mornings<\/em>&nbsp;in&nbsp;<strong>more than nine years<\/strong>&nbsp;(since August 2016).&nbsp;<em>TODAY<\/em>&nbsp;also beat CBS by&nbsp;<strong>more than one million viewers<\/strong>&nbsp;for the month \u2014 its first such advantage in seven years (since November 2018).<\/p>\n\n\n\n<p>Versus the prior month,&nbsp;<em>TODAY<\/em>&nbsp;widened its lead over CBS by&nbsp;<strong>40%<\/strong>, while growing more in total viewers than GMA and CBS&nbsp;<strong>combined<\/strong>. Year over year,&nbsp;<em>TODAY<\/em>&nbsp;was the&nbsp;<strong>only morning show to grow<\/strong>&nbsp;in total viewers; its advantage over GMA was&nbsp;<strong>six times higher<\/strong>&nbsp;than last November and its lead over CBS grew by&nbsp;<strong>63%.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">TODAY HIGHLIGHTS \u2013 NOVEMBER 2025<\/h2>\n\n\n\n<p><strong>TODAY averaged 3.045 million total viewers, beating GMA by +211,000 (+7%) and CBS by +1.117 million (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This was\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>biggest monthly audience in 22 months<\/strong>\u00a0(since Jan 2024).<\/li>\n\n\n\n<li>Versus prior month,\u00a0<em>TODAY<\/em>\u00a0posted the\u00a0<strong>largest viewer growth<\/strong>\u00a0(+397,000, +15%) vs. GMA (+5%) and CBS (+4%).<\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0grew\u00a0<strong>+4% (+121,000)<\/strong>\u00a0while ABC declined\u00a0<strong>-2%<\/strong>\u00a0and CBS dropped\u00a0<strong>-14%<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 651,000 A25-54 viewers, topping GMA by +175,000 (+37%) and CBS by +354,000 (+119%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has ranked\u00a0<strong>#1 among A25-54 for 27 consecutive months.<\/strong><\/li>\n\n\n\n<li>Biggest A25-54 audience and lead over GMA in\u00a0<strong>10 months<\/strong>\u00a0(since Jan 2025).<\/li>\n\n\n\n<li>Largest demo lead over CBS in\u00a0<strong>four years<\/strong>\u00a0(since Nov 2021).<\/li>\n\n\n\n<li>Versus prior month,\u00a0<em>TODAY<\/em>\u00a0saw the\u00a0<strong>biggest demo growth<\/strong>\u00a0(+18%, +102,000).<\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0improved its lead over CBS by\u00a0<strong>31%.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 425,000 A18-49 viewers, beating GMA by +115,000 (+37%) and CBS by +239,000 (+128%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has now ranked\u00a0<strong>#1 in A18-49 for 39 consecutive months.<\/strong><\/li>\n\n\n\n<li>Largest A18-49 audience and lead over GMA in\u00a0<strong>10 months<\/strong>\u00a0(since Jan 2025).<\/li>\n\n\n\n<li>Biggest advantage over CBS in\u00a0<strong>four years<\/strong>\u00a0(since Nov 2021).<\/li>\n\n\n\n<li>Versus prior month,\u00a0<em>TODAY<\/em>\u00a0widened its lead over CBS by\u00a0<strong>56%.<\/strong><\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0improved its A18-49 lead over CBS by\u00a0<strong>70%.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Achieves Biggest Non-Olympics Win Over GMA in 13 Years TODAY Outperforms CBS by More Than One Million Viewers for Fourth Straight Week NEW YORK \u2013 December 3, 2025 \u2013&nbsp;NBC News\u2019&nbsp;TODAY&nbsp;was the&nbsp;#1 morning show in total viewers for the fifth consecutive week, delivering its&nbsp;best weekly audience in two years&nbsp;(since November 20, 2023) and its&nbsp;strongest five-week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/12\/04\/today-wins-week-in-total-viewers-marking-fifth-straight-victory-and-a-two-year-viewership-high\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY WINS WEEK IN TOTAL VIEWERS, MARKING FIFTH STRAIGHT VICTORY AND A TWO-YEAR VIEWERSHIP HIGH<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":8020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[],"class_list":["post-8437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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