{"id":8422,"date":"2025-11-26T16:45:42","date_gmt":"2025-11-26T16:45:42","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8422"},"modified":"2025-11-26T16:45:43","modified_gmt":"2025-11-26T16:45:43","slug":"today-extends-winning-streak-delivering-fourth-straight-across-the-board-win","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/26\/today-extends-winning-streak-delivering-fourth-straight-across-the-board-win\/","title":{"rendered":"TODAY EXTENDS WINNING STREAK, DELIVERING FOURTH STRAIGHT ACROSS-THE-BOARD WIN"},"content":{"rendered":"\n<p><strong>TODAY Remains #1 Morning Show Across the Board Season-to-Date<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA Across the Board for the Week<\/strong><\/p>\n\n\n\n<p><strong>TODAY Beats CBS by More Than One Million Viewers for Third Consecutive Week<\/strong><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 November 26, 2025 \u2013<\/strong>&nbsp;NBC News\u2019&nbsp;<em>TODAY<\/em>&nbsp;was the number one morning show in total viewers for the&nbsp;<strong>fourth consecutive week<\/strong>&nbsp;and for the&nbsp;<strong>eighth time in the last twelve weeks<\/strong>, marking the program\u2019s strongest streak since June 2025.&nbsp;<em>TODAY<\/em>&nbsp;also outperformed&nbsp;<em>CBS Mornings<\/em>&nbsp;by more than&nbsp;<strong>one million viewers for the third week in a row<\/strong>, its best such stretch in&nbsp;<strong>six years<\/strong>&nbsp;(since 11\/25\/2019).<\/p>\n\n\n\n<p>Season to date,&nbsp;<em>TODAY<\/em>&nbsp;remains the&nbsp;<strong>#1 morning program across the board<\/strong>, continuing its long-standing leadership in total viewers, A25-54, and A18-49.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">TODAY HIGHLIGHTS:<\/h3>\n\n\n\n<p><strong>TODAY averaged 2.914 million total viewers, beating GMA by +73,000 (+3%) and leading CBS by +1.103 million (+61%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has now won in total viewers for\u00a0<strong>four consecutive weeks<\/strong>\u00a0and\u00a0<strong>8 of the last 12 weeks.<\/strong><\/li>\n\n\n\n<li><em>TODAY<\/em>\u00a0beat CBS by over\u00a0<strong>one million viewers<\/strong>\u00a0for the\u00a0<strong>third straight week<\/strong>, its best showing in six years.<\/li>\n\n\n\n<li><em>TODAY<\/em>\u00a0widened its lead over CBS by\u00a0<strong>50%<\/strong>\u00a0(<strong>+1.103 million vs. +734,000 prior year<\/strong>).<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 616,000 A25-54 viewers, beating GMA by +136,000 (+28%) and leading CBS by +337,000 (+121%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has been the\u00a0<strong>#1 morning show among A25-54 viewers for 103 consecutive weeks.<\/strong><\/li>\n\n\n\n<li><em>TODAY<\/em>\u00a0increased its A25-54 advantage over CBS by\u00a0<strong>25% year over year<\/strong>\u00a0(<strong>+337,000 vs. +269,000 prior year<\/strong>).<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 400,000 A18-49 viewers, beating GMA by +87,000 (+28%) and leading CBS by +233,000 (+140%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has now won\u00a0<strong>five consecutive weeks<\/strong>\u00a0and\u00a0<strong>82 of the last 84 weeks<\/strong>\u00a0in A18-49.<\/li>\n\n\n\n<li><em>TODAY<\/em>\u00a0posted its biggest A18-49 lead over GMA in\u00a0<strong>20 weeks (since 6\/30\/25)<\/strong>\u00a0and over CBS in\u00a0<strong>45 weeks (since 1\/6\/25)<\/strong>.<\/li>\n\n\n\n<li><em>TODAY<\/em>\u2019s lead increased vs. CBS by\u00a0<strong>6%<\/strong>\u00a0(<strong>+233,000 vs. +219,000 prior week<\/strong>).<\/li>\n\n\n\n<li><em>TODAY<\/em>\u00a0improved its A18-49 lead over CBS by\u00a0<strong>54% year over year<\/strong>\u00a0(<strong>+233,000 vs. +151,000 prior year<\/strong>).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">2025\u201326 SEASON-TO-DATE (9\/22\/25\u201311\/23\/25)<\/h3>\n\n\n\n<p><strong>TODAY IS THE #1 MORNING SHOW ACROSS THE BOARD<\/strong><\/p>\n\n\n\n<p><strong>TODAY leads GMA by +78,000 total viewers \u2014 its best advantage in 14 years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>+916,000 total viewer lead<\/strong>\u00a0is up\u00a0<strong>43% year over year<\/strong>, its largest in\u00a0<strong>seven years.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY leads GMA by +101,000 A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u2019s advantage vs. CBS (<strong>+298,000<\/strong>) is up\u00a0<strong>10% year over year<\/strong>, the biggest in\u00a0<strong>four years.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY leads GMA by +41,000 A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>+183,000 A18-49 lead<\/strong>\u00a0is up\u00a0<strong>26% year over year<\/strong>, also the best in\u00a0<strong>four years.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Remains #1 Morning Show Across the Board Season-to-Date TODAY Tops GMA Across the Board for the Week TODAY Beats CBS by More Than One Million Viewers for Third Consecutive Week NEW YORK \u2013 November 26, 2025 \u2013&nbsp;NBC News\u2019&nbsp;TODAY&nbsp;was the number one morning show in total viewers for the&nbsp;fourth consecutive week&nbsp;and for the&nbsp;eighth time in [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/26\/today-extends-winning-streak-delivering-fourth-straight-across-the-board-win\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY EXTENDS WINNING STREAK, DELIVERING FOURTH STRAIGHT ACROSS-THE-BOARD WIN<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":8020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[],"class_list":["post-8422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY EXTENDS WINNING STREAK, DELIVERING FOURTH STRAIGHT ACROSS-THE-BOARD WIN - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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