{"id":8410,"date":"2025-11-19T20:15:13","date_gmt":"2025-11-19T20:15:13","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8410"},"modified":"2025-11-19T20:15:16","modified_gmt":"2025-11-19T20:15:16","slug":"today-rises-to-1-morning-show-across-the-board-for-2025-2026-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/19\/today-rises-to-1-morning-show-across-the-board-for-2025-2026-season-to-date\/","title":{"rendered":"TODAY RISES TO #1 MORNING SHOW ACROSS-THE-BOARD FOR 2025-2026 SEASON TO DATE\u00a0"},"content":{"rendered":"\n<p><strong>TODAY Wins Week in Total Viewers for Third Consecutive Week&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA Across the Board for the Week, Holds Biggest Total Viewer Lead Over GMA for Season in 14 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Delivers Largest Audience in 44 Weeks<\/strong><\/p>\n\n\n\n<p><strong>NEW YORK \u2013 November 18, 2025 \u2013<\/strong>&nbsp;NBC News\u2019&nbsp;<em>TODAY<\/em>&nbsp;was the number one morning show outright last week, marking its&nbsp;<strong>third consecutive total viewer win<\/strong>&nbsp;and&nbsp;<strong>seventh victory in the last eleven weeks<\/strong>.&nbsp;<em>TODAY<\/em>&nbsp;delivered its&nbsp;<strong>largest audience in 44 weeks (since January 6, 2025)<\/strong>&nbsp;and remained the only morning show to increase its total viewer delivery versus both the prior week and prior year.<\/p>\n\n\n\n<p><em>TODAY<\/em>&nbsp;posted its biggest total viewer advantage over&nbsp;<em>Good Morning America<\/em>&nbsp;in&nbsp;<strong>46 weeks (since December 23, 2024)&nbsp;<\/strong>and its widest lead over&nbsp;<em>CBS Mornings<\/em>&nbsp;in&nbsp;<strong>45 weeks (since December 30, 2024)<\/strong>. Season to date,&nbsp;<em>TODAY<\/em>&nbsp;ranks&nbsp;<strong>#1 across the board<\/strong>&nbsp;among total viewers, A25-54, and A18-49.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TODAY HIGHLIGHTS:<\/h3>\n\n\n\n<p><strong>TODAY averaged 3.136 million total viewers, beating GMA by +401,000 (+15%) and leading CBS by +1.151 million (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This marks\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>third consecutive total viewer win<\/strong>\u00a0and\u00a0<strong>seventh in the last eleven weeks.<\/strong><\/li>\n\n\n\n<li>Total viewership reached a\u00a0<strong>44-week high<\/strong>\u00a0(best since 1\/6\/25).<\/li>\n\n\n\n<li><em>TODAY<\/em>\u2019s advantage over GMA was the\u00a0<strong>largest in 46 weeks (since 12\/23\/24)<\/strong>\u00a0and over CBS the\u00a0<strong>largest in 45 weeks (since 12\/30\/24).<\/strong><\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0was the only morning program to grow in total viewers (<strong>+87,000, up +3%<\/strong>), widening its advantage vs. GMA by\u00a0<strong>51%<\/strong>\u00a0and CBS by\u00a0<strong>11%.<\/strong><\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0was the\u00a0<strong>only show to grow its total audience (+316,000, +11%)<\/strong>, while\u00a0<strong>doubling its lead over CBS<\/strong>\u00a0and expanding its lead over GMA by more than 50x (<strong>+401,000 vs. +8,000 prior year<\/strong>).<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 646,000 A25-54 viewers, beating GMA by +176,000 (+38%) and leading CBS by +353,000 (+121%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u00a0has been the\u00a0<strong>#1 morning show among A25-54 viewers for 102 consecutive weeks.<\/strong><\/li>\n\n\n\n<li>A25-54 viewership hit a\u00a0<strong>40-week high<\/strong>\u00a0(best since 2\/3\/25).<\/li>\n\n\n\n<li><em>TODAY<\/em>\u2019s advantage over CBS was the\u00a0<strong>largest in 45 weeks (since 12\/30\/24).<\/strong><\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0grew\u00a0<strong>+2% (+15,000)<\/strong>\u00a0and expanded its demo lead over CBS by\u00a0<strong>12%.<\/strong><\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0improved its A25-54 advantage vs. CBS by\u00a0<strong>46% (+353,000 vs. +242,000 prior year).<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 418,000 A18-49 viewers, beating GMA by +106,000 (+34%) and leading CBS by +219,000 (+110%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A18-49 viewership and GMA advantage both hit\u00a0<strong>41-week highs (best since 1\/27\/25).<\/strong><\/li>\n\n\n\n<li><em>TODAY<\/em>\u2019s lead over CBS was the\u00a0<strong>largest in 44 weeks (since 1\/6\/25).<\/strong><\/li>\n\n\n\n<li>Week over week,\u00a0<em>TODAY<\/em>\u00a0added\u00a0<strong>+17,000 viewers (+4%)<\/strong>, improving its A18-49 lead over GMA by\u00a0<strong>14%<\/strong>\u00a0and CBS by\u00a0<strong>10%.<\/strong><\/li>\n\n\n\n<li>Year over year,\u00a0<em>TODAY<\/em>\u00a0widened its A18-49 lead over CBS by\u00a0<strong>72% (+219,000 vs. +127,000 prior year).<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">2025\u201326 SEASON-TO-DATE (9\/22\/25\u201311\/16\/25)<\/h3>\n\n\n\n<p><strong>TODAY IS THE #1 MORNING SHOW ACROSS THE BOARD<\/strong><\/p>\n\n\n\n<p><strong>TODAY leads GMA by +86,000 total viewers, its biggest advantage in 14 years<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>+893,000 total viewer lead<\/strong>\u00a0is up\u00a0<strong>42% from last season<\/strong>\u00a0(+628,000), marking its\u00a0<strong>largest advantage in seven years.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY leads GMA by +96,000 A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>\u2019s A25-54 advantage over CBS (<strong>+293,000<\/strong>) is\u00a0<strong>8% stronger year over year<\/strong>, the\u00a0<strong>largest demo lead in four years.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY leads GMA by +34,000 A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,\u00a0<em>TODAY<\/em>\u2019s\u00a0<strong>+176,000 A18-49 advantage<\/strong>\u00a0is\u00a0<strong>21% higher than last season<\/strong>\u00a0and its\u00a0<strong>best in four years.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Week in Total Viewers for Third Consecutive Week&nbsp; TODAY Tops GMA Across the Board for the Week, Holds Biggest Total Viewer Lead Over GMA for Season in 14 Years TODAY Delivers Largest Audience in 44 Weeks NEW YORK \u2013 November 18, 2025 \u2013&nbsp;NBC News\u2019&nbsp;TODAY&nbsp;was the number one morning show outright last week, marking [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/19\/today-rises-to-1-morning-show-across-the-board-for-2025-2026-season-to-date\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY RISES TO #1 MORNING SHOW ACROSS-THE-BOARD FOR 2025-2026 SEASON TO DATE\u00a0<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":8020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[],"class_list":["post-8410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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