{"id":8404,"date":"2025-11-12T19:32:52","date_gmt":"2025-11-12T19:32:52","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8404"},"modified":"2025-11-12T19:36:07","modified_gmt":"2025-11-12T19:36:07","slug":"today-wins-week-in-total-viewers-marking-back-to-back-victories-and-6-wins-in-last-10-weeks","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/12\/today-wins-week-in-total-viewers-marking-back-to-back-victories-and-6-wins-in-last-10-weeks\/","title":{"rendered":"TODAY\u00a0WINS WEEK IN TOTAL VIEWERS, MARKING BACK-TO-BACK VICTORIES AND 6 WINS IN LAST 10 WEEKS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>TODAY Tops GMA Across the Board For the Week<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>TODAY Marks 101 Consecutive Weeks at #1 in the Key Demo<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>TODAY Achieves 40-Week High in A18-49, 39-Week High in A25-54 Viewership<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NEW YORK \u2013 November 12, 2025 \u2013<\/strong>&nbsp;NBC News\u2019&nbsp;<em>TODAY<\/em>&nbsp;was the number-one morning show outright last week, topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and the key demos for the second consecutive week.&nbsp;<em>TODAY&nbsp;<\/em>has now won six of the last ten weeks in total viewers and remains the #1 morning show among A25-54 and A18-49 audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The win marks&nbsp;<em>TODAY<\/em>\u2019s best advantage over GMA in nine weeks and its largest A25-54 demo lead in 43 weeks, since January 6, 2025 \u2014 Hoda Kotb\u2019s final week as co-anchor. The program also continued its impressive streak at #1 in the key demo for 101 consecutive weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date,&nbsp;<em>TODAY<\/em>&nbsp;ranks as the top-rated morning show among both A25-54 and A18-49 viewers, with its smallest total viewer gap versus GMA in 14 years and double-digit growth over CBS across all key metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TODAY HIGHLIGHTS:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.813 million total viewers, beating GMA by +93,000 (+3%) and leading CBS by +877,000 (+45%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This marks&nbsp;<em>TODAY<\/em>\u2019s&nbsp;<strong>second straight week at #1 in total viewers<\/strong>, and its&nbsp;<strong>sixth win in the last ten weeks.<\/strong><\/li>\n\n\n\n<li><em>TODAY<\/em>\u2019s total viewer advantage over GMA was the&nbsp;<strong>largest in nine weeks (since 9\/1\/25)<\/strong>.<\/li>\n\n\n\n<li><em>TODAY<\/em>&nbsp;ranked #1 every morning last week in total viewers.<\/li>\n\n\n\n<li>Week over week,&nbsp;<em>TODAY<\/em>&nbsp;improved its total viewer lead over GMA by&nbsp;<strong>90% (+93,000 vs. +49,000 prior week)<\/strong>.<\/li>\n\n\n\n<li>Compared to prior year,&nbsp;<em>TODAY<\/em>&nbsp;improved its total viewer advantage over CBS by&nbsp;<strong>17% (+877,000 vs. +751,000 prior year)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 640,000 A25-54 viewers, beating GMA by +205,000 (+47%) and leading CBS by +305,000 (+91%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>TODAY<\/em>&nbsp;has been the&nbsp;<strong>#1 morning show among A25-54 viewers for 101 consecutive weeks.<\/strong><\/li>\n\n\n\n<li>A25-54 viewership reached a&nbsp;<strong>39-week high (best since 2\/3\/25)<\/strong>, while&nbsp;<em>TODAY<\/em>\u2019s advantage over GMA was the&nbsp;<strong>largest in 43 weeks (since 1\/6\/25)<\/strong>.<\/li>\n\n\n\n<li>Week over week,&nbsp;<em>TODAY<\/em>&nbsp;added&nbsp;<strong>+28,000 A25-54 viewers (+5%)<\/strong>, improving its lead over GMA by&nbsp;<strong>50% (+205,000 vs. +137,000 prior week)<\/strong>.<\/li>\n\n\n\n<li>Versus the prior year,&nbsp;<em>TODAY<\/em>&nbsp;improved its A25-54 advantage over CBS by&nbsp;<strong>6% (+305,000 vs. +287,000 prior year)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 416,000 A18-49 viewers, beating GMA by +114,000 (+38%) and leading CBS by +184,000 (+80%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Both&nbsp;<em>TODAY<\/em>\u2019s A18-49 audience and its lead over GMA hit&nbsp;<strong>40-week highs (since 1\/27\/25)<\/strong>.<\/li>\n\n\n\n<li>Week over week,&nbsp;<em>TODAY<\/em>&nbsp;grew&nbsp;<strong>+25,000 A18-49 viewers (+6%)<\/strong>, expanding its lead over GMA by&nbsp;<strong>50% (+114,000 vs. +76,000 prior week)<\/strong>.<\/li>\n\n\n\n<li>Compared to prior year,&nbsp;<em>TODAY<\/em>&nbsp;improved its A18-49 advantage over CBS by&nbsp;<strong>25% (+184,000 vs. +147,000 prior year)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">2025\u201326 SEASON-TO-DATE (9\/22\/25\u201311\/9\/25)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY IS THE #1 MORNING SHOW AMONG A25-54 &amp; A18-49 VIEWERS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY leads&nbsp;GMA by +96,000 A25-54 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,&nbsp;<em>TODAY<\/em>&nbsp;leads by&nbsp;<strong>+168,000 A18-49 viewers<\/strong>,&nbsp;<strong>14% higher<\/strong>&nbsp;than last season (+148,000).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY leads GMA by +32,000 A18-49 viewers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Versus CBS,&nbsp;<em>TODAY<\/em>&nbsp;leads by&nbsp;<strong>+168,000 A18-49 viewers<\/strong>,&nbsp;<strong>14% higher<\/strong>&nbsp;than last season (+148,000).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across the Board For the Week TODAY Marks 101 Consecutive Weeks at #1 in the Key Demo TODAY Achieves 40-Week High in A18-49, 39-Week High in A25-54 Viewership NEW YORK \u2013 November 12, 2025 \u2013&nbsp;NBC News\u2019&nbsp;TODAY&nbsp;was the number-one morning show outright last week, topping ABC\u2019s \u201cGood Morning America\u201d in total viewers and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/11\/12\/today-wins-week-in-total-viewers-marking-back-to-back-victories-and-6-wins-in-last-10-weeks\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY\u00a0WINS WEEK IN TOTAL VIEWERS, MARKING BACK-TO-BACK VICTORIES AND 6 WINS IN LAST 10 WEEKS<\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[],"class_list":["post-8404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY\u00a0WINS WEEK IN TOTAL VIEWERS, MARKING BACK-TO-BACK VICTORIES AND 6 WINS IN LAST 10 WEEKS - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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