{"id":8351,"date":"2025-10-08T21:01:23","date_gmt":"2025-10-08T21:01:23","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8351"},"modified":"2025-10-08T21:01:25","modified_gmt":"2025-10-08T21:01:25","slug":"meet-the-press-with-kristen-welker-continues-its-key-demo-dominance-as-nielsen-enters-big-data-era","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/10\/08\/meet-the-press-with-kristen-welker-continues-its-key-demo-dominance-as-nielsen-enters-big-data-era\/","title":{"rendered":"MEET THE PRESS WITH KRISTEN WELKER CONTINUES ITS KEY DEMO DOMINANCE AS NIELSEN ENTERS BIG DATA ERA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>Big Data, Big Win: Meet the Press Increases its Competitive Positions Across-the-Board<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ranks #1 in Both A25-54 and A18-49 Demos Season-to-Date<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">October 8, 2025 \u2014 <em>Meet the Press with Kristen Welker <\/em>was the <strong>#1<\/strong> Sunday public affairs show among both A25-54 and A18-49 demo viewers this past Sunday, October 5, according to Nielsen. This week marks the first Sunday ratings using Nielsen\u2019s Big Data measurement. The shift is a major evolution in television ratings, described by Nielsen as <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/nielsen-begins-updated-era-of-tv-ratings-with-big-data-panel-for-this-falls-tv-season\/\">\u201cproviding the most-accurate TV measurement to date.\u201d<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Meet the Press<\/em> averaged <strong>371,000 key A25-54 demo viewers <\/strong>this past Sunday, leading ABC by +44,000 (+13%) and CBS by +97,000 (+35%). https:\/\/www.mediaite.com\/media\/news\/shutdown-as-ratings-winner-for-network-sunday-shows-amid-major-data-shakeup-at-nielsen\/This marks <em>Meet the Press\u2019s <\/em>fourth consecutive week ranking #1 among key A25-54 demo viewers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, <em>Meet the Press <\/em>averaged <strong>259,000 A18-49 demo viewers<\/strong>, leading ABC by +51,000 (+25%) and CBS by +51,000 (+24%). Compared to the prior week, <em>Meet the Press<\/em> greatly improved its A18-49 lead vs. CBS (+51,000 vs. +11,000 prior week). <em>Meet the Press<\/em> has outperformed ABC among A18-49 demo viewers for four consecutive weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Meet the Press<\/em> averaged 2.230 million total viewers this past Sunday. Season-to-date, <em>Meet the Press <\/em>is leading ABC among total viewers for the first time in five seasons. In addition, <em>Meet the Press<\/em> improved its competitive positions across-the-board this week vs. CBS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Meet the Press <\/em>was the #1 Sunday public affairs show among key A25-54 demo viewers for the <a href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/09\/23\/meet-the-press-with-kristen-welkeris-1-in-key-demo-for-2024-25-broadcast-season\/\">2024-25 broadcast season<\/a>. <em>Meet the Press<\/em> has never lost a month in the Washington, D.C. market among total viewers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunday\u2019s broadcast featured interviews with <a href=\"https:\/\/www.nbcnews.com\/meet-the-press\/video\/marco-rubio-calls-on-hamas-to-release-hostages-as-soon-as-possible-amid-peace-deal-full-interview-249129029650\">Secretary of State Marco Rubio<\/a> and <a href=\"https:\/\/www.nbcnews.com\/meet-the-press\/video\/speaker-johnson-says-democrats-are-not-serious-about-negotiating-end-to-shutdown-full-interview-249129029648\">House Speaker Mike Johnson (R-La.)<\/a> and exclusive interviews with <a href=\"https:\/\/www.nbcnews.com\/meet-the-press\/video\/hakeem-jeffries-urges-bipartisan-talks-to-end-shutdown-but-calls-trump-unhinged-full-interview-249128005633\">House Minority Leader Hakeem Jeffries (D-N.Y.)<\/a> and <a href=\"https:\/\/www.nbcnews.com\/meet-the-press\/video\/adam-schiff-says-trump-using-the-doj-to-go-after-his-political-enemies-full-interview-249133125900\">Sen. Adam Schiff (D-Calif.)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"># # #&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NATIONAL AVERAGES \u2013 OCTOBER 5, 2025<\/strong><strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Show Name<\/strong><\/td><td><strong>Network<\/strong><\/td><td><strong>Duration (minutes)<\/strong><\/td><td><strong>Total Viewers<\/strong><\/td><td><strong>A25-54 Viewers<\/strong><\/td><\/tr><tr><td><strong>MEET THE PRESS<\/strong><\/td><td>NBC<\/td><td>49<\/td><td>2,230<\/td><td>371<\/td><\/tr><tr><td>FACE THE NATION HALF-HOUR<\/td><td>CBS<\/td><td>30<\/td><td>2,436<br><\/td><td>274<\/td><\/tr><tr><td>FACE THE NATION HOUR<\/td><td>CBS<\/td><td>60<\/td><td>2,251<\/td><td>272<\/td><\/tr><tr><td>THIS WEEK<\/td><td>ABC<\/td><td>50<\/td><td>2,065<\/td><td>327<\/td><\/tr><tr><td>FOX NEWS SUNDAY<\/td><td>FOX<\/td><td>60<\/td><td>941<\/td><td>205<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong>MEET THE PRESS WITH KRISTEN WELKER<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.nbcnews.com\/meet-the-press\"><em>Meet the Press with Kristen Welker<\/em><\/a> is the premiere destination for original political reporting and interviews with the leaders that shape each week\u2019s headlines. Moderated by Kristen Welker, the veteran NBC News chief White House correspondent and the first journalist of color to moderate a Sunday public affairs program, <em>Meet the Press<\/em> has set the political agenda and highlighted the everyday impact of Washington decision-making on viewers all over the country for more than 75 years. It reaches millions of viewers every Sunday and millions more through social, digital and on-demand platforms. <em>Meet the Press<\/em> also brings its signature analysis and newsmaker interviews to streaming audiences with <em>Meet the Press NOW<\/em> at 4 p.m. on weekdays on NBC News NOW. Kristen Welker is the 13th moderator of <em>Meet the Press<\/em>, David P. Gelles is executive producer of <em>Meet the Press<\/em>, and Melissa Frankel is executive producer of <em>Meet the Press NOW.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information, contact:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emma Dulaney&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:Emma.Dulaney@nbcuni.com\">Emma.Dulaney@nbcuni.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Big Data, Big Win: Meet the Press Increases its Competitive Positions Across-the-Board Ranks #1 in Both A25-54 and A18-49 Demos Season-to-Date October 8, 2025 \u2014 Meet the Press with Kristen Welker was the #1 Sunday public affairs show among both A25-54 and A18-49 demo viewers this past Sunday, October 5, according to Nielsen. This week [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/10\/08\/meet-the-press-with-kristen-welker-continues-its-key-demo-dominance-as-nielsen-enters-big-data-era\/\">Read More&#8230;<span class=\"screen-reader-text\"> from MEET THE PRESS WITH KRISTEN WELKER CONTINUES ITS KEY DEMO DOMINANCE AS NIELSEN ENTERS BIG DATA ERA<\/span><\/a><\/p>\n","protected":false},"author":51,"featured_media":8331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,9],"tags":[34],"class_list":["post-8351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-meet-the-press","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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