{"id":8223,"date":"2025-07-23T15:13:18","date_gmt":"2025-07-23T15:13:18","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8223"},"modified":"2025-07-23T16:34:15","modified_gmt":"2025-07-23T16:34:15","slug":"today-is-1-in-key-demo-for-101-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/07\/23\/today-is-1-in-key-demo-for-101-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 101 WEEKS STRAIGHT"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ODAY Tops GMA for 101 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY More Than Doubles Lead in the Key Demo Versus Prior Week<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 July 23, 2025 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking 101 consecutive weekly demo wins. Additionally, TODAY more than doubled its demo lead over GMA versus the prior week and grew its demo lead over GMA year over year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY has closed the total viewer gap with GMA by 64% and is the top-rated morning show in the key demo. This is TODAY\u2019s best key demo start to a season versus GMA in 8 seasons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ODAY Tops GMA for 101 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY More Than Doubles Lead in the Key Demo Versus Prior Week TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 July 23, 2025 \u2013 NBC News\u2019 TODAY was the number-one morning show [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/07\/23\/today-is-1-in-key-demo-for-101-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 101 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[34],"class_list":["post-8223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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