{"id":8149,"date":"2025-06-03T19:39:39","date_gmt":"2025-06-03T19:39:39","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8149"},"modified":"2025-06-10T16:17:15","modified_gmt":"2025-06-10T16:17:15","slug":"today-is-1-in-key-demo-for-94-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/06\/03\/today-is-1-in-key-demo-for-94-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 94 WEEKS STRAIGHT"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 94 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Over GMA Versus Prior Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 June 3, 2025 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 94<sup>th<\/sup>&nbsp;consecutive weekly demo win. Additionally, TODAY narrowed the total viewer gap with GMA by 70% versus the prior year.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY has closed the total viewer gap with GMA by 85% and is the top-rated morning show in the key demo with a 48% higher advantage versus GMA compared to the prior year. This is TODAY\u2019s best key demo start to a season versus GMA in 8 seasons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?resize=572%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-8150\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/06\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen Panel, L+SD, 5\/26\/2025-6\/1\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A25-54 for 94 consecutive weeks \u2013 longest demo win streak in over 5 years (since August 2019)<\/strong><\/li>\n\n\n\n<li>TODAY has now won 232 consecutive mornings in the key demo (since 6\/12\/2024)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A18-49 for the 95<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 6 years (since June 2018)<\/strong><\/li>\n\n\n\n<li><strong>TODAY posted its closest total viewer gap vs. GMA in 10 weeks (since 3\/17\/2025) and biggest advantage vs. CBS in 7 weeks (since 4\/7\/2025)<\/strong><\/li>\n\n\n\n<li>TODAY ranked #1 in total viewers on Wednesday (+94,000 vs. GMA)<\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show among A25-54 and A18-49 viewers<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 542,000 A25-54 viewers, beating Good Morning America by +76,000 (+16%) and leading CBS Mornings by +200,000 (+58%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show in A25-54 for 94 consecutive weeks (since 8\/14\/2023) \u2013 its longest streak in over five years \u2013 and outperformed CBS for 1,957 consecutive weeks (every week since the start of Nielsen People Meters in September 1987)<\/li>\n\n\n\n<li>TODAY has beaten GMA in A25-54 every morning since June 12, 2024, winning the key demo for 232 consecutive mornings<\/li>\n\n\n\n<li>Compared to prior year, TODAY improved its A25-54 advantage vs. CBS by 20% (+200,000 vs. +167,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 338,000 A18-49 viewers, beating GMA by +21,000 (+7%) and leading CBS by +132,000 (+64%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.558 million total viewers, leading CBS by +735,000 (+40%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS in total viewers for 1,957 consecutive weeks, every week since the start of Nielsen People Meters in September 1987)<\/li>\n\n\n\n<li>TODAY&#8217;s gap with GMA is the most narrow seen in 10 weeks (since 3\/17\/25) while its advantage over CBS is the largest seen in 7 weeks (since 4\/7\/25)<\/li>\n\n\n\n<li>Week over week, TODAY reduced its total viewership gap vs. GMA by 10% (-71,000 vs. -79,000 prior week) and improved its lead over CBS by 30% (+735,000 vs. +565,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 70% (-71,000 vs. -235,000 prior year) and widened its advantage vs. CBS by 30% (+735,000 vs. +565,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 6.5M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 30.0M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2024-25 SEASON-TO-DATE (9\/23\/2024-6\/1\/2025)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 morning show across the board this season<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY leads GMA by +190,000 A25-54 viewers:<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has widened its demo lead by 48% (+190,000 vs. +128,000 prior year) and is TODAY\u2019s biggest advantage over GMA in 8 seasons (since 2016-17)<\/li>\n\n\n\n<li>TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.1%) in 13 seasons (since 2011-12)<\/li>\n\n\n\n<li><strong>TODAY\u2019s A25-54 advantage vs. CBS (+292,000) is at a three-year high, 28% better than the same point last season (+228,000)\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by just -20,000 total viewers, 85% closer than the -133,000 gap seen at this point last year\u00a0<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 94 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Demo Lead Over GMA Versus Prior Year TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 June 3, 2025 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/06\/03\/today-is-1-in-key-demo-for-94-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 94 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[34],"class_list":["post-8149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY IS #1 IN KEY DEMO FOR 94 WEEKS STRAIGHT - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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