{"id":8088,"date":"2025-04-22T19:19:23","date_gmt":"2025-04-22T19:19:23","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8088"},"modified":"2025-04-22T19:19:28","modified_gmt":"2025-04-22T19:19:28","slug":"today-is-1-in-key-demo-for-88-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/04\/22\/today-is-1-in-key-demo-for-88-weeks-straight\/","title":{"rendered":"TODAY IS #1 IN KEY DEMO FOR 88 WEEKS STRAIGHT"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA for 88 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Demo Lead Over GMA and Closes Total Viewer Gap Versus Prior Season&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 April 22, 2025 \u2013 NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54, marking its 88<sup>th<\/sup>&nbsp;consecutive weekly demo win.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY has closed the total viewer gap with GMA by 96% and is the top-rated morning show in the key demo with an advantage more than double GMA compared to the prior year. This is TODAY\u2019s best key demo start to a season versus GMA in 8 seasons.<\/p>\n\n\n\n<p>Read more here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?resize=572%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-8089\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/04\/Unknown-7.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen Panel, L+SD, 4\/14\/2025-4\/20\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A25-54 for 88 consecutive weeks \u2013 longest demo win streak in over 5 years (since August 2019)<\/strong><\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 89<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>TODAY ranked #1 in total viewers on Thursday morning<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show among A25-54 and A18-49 viewers<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 578,000 A25-54 viewers, beating Good Morning America by +127,000 (+28%) and leading CBS Mornings by +174,000 (+43%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 88 consecutive weeks (since 8\/14\/2023) \u2013 its longest streak in over five years \u2013 and outperformed CBS for 1,705 consecutive weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY has won 205 consecutive mornings among A25-54 viewers<\/li>\n\n\n\n<li>TODAY beat GMA by at least 100,000 demo viewers for the 38<sup>th<\/sup>\u00a0consecutive week<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 377,000 A18-49 viewers, beating GMA by +97,000 (+35%) and leading CBS by +131,000 (+54%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY averaged 2.489 million total viewers, leading CBS by +36,000 (+1%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten CBS for 1,705 consecutive weeks (every week since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY ranked #1 on Thursday morning, leading GMA by +33,000<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 6.7M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 19.9M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2024-25 SEASON-TO-DATE (9\/23\/2024-4\/20\/2025)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 morning show across the board this season<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY leads GMA by +200,000 A25-54 viewers:<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has widened its demo lead by 60% (+200,000 vs. +125,000 prior year) and is TODAY\u2019s biggest advantage over GMA in 8 seasons (since 2016-17)<\/li>\n\n\n\n<li>TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.1%) in 13 seasons (since 2011-12)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by just -6,000 total viewers, 96% closer than the -145,000 gap seen at this point last year\u00a0<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 88 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Demo Lead Over GMA and Closes Total Viewer Gap Versus Prior Season&nbsp; TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 April 22, 2025 \u2013 NBC News\u2019 TODAY was the number-one [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/04\/22\/today-is-1-in-key-demo-for-88-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 IN KEY DEMO FOR 88 WEEKS STRAIGHT<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[34],"class_list":["post-8088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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