{"id":8064,"date":"2025-04-08T17:17:09","date_gmt":"2025-04-08T17:17:09","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8064"},"modified":"2025-04-08T17:17:12","modified_gmt":"2025-04-08T17:17:12","slug":"nbc-nightly-news-with-lester-holt-is-only-evening-newscast-to-increase-key-demo-audience-in-year-over-year-measurements","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/04\/08\/nbc-nightly-news-with-lester-holt-is-only-evening-newscast-to-increase-key-demo-audience-in-year-over-year-measurements\/","title":{"rendered":"&#8220;NBC Nightly News with Lester Holt&#8221; is Only Evening Newscast to Increase Key Demo Audience in Year-Over-Year Measurements"},"content":{"rendered":"\n<p><strong><em>Ranks as #1 Evening Newscast in Key Demos on Wednesday<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Gains the Most Viewers Across the Board vs. Last Week Compared to Competition<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Narrows Across-the-Board Gaps vs. ABC by Double Digits<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of March 31 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> is the only evening newscast to grow in the key demos vs. last year, up +24,000 in A25-54 and +27,000 in A18-49<\/li>\n\n\n\n<li><em>Nightly News<\/em> topped ABC in the key demos on Wednesday by +10,000 in A25-54 and +23,000 in A18-49<\/li>\n\n\n\n<li><em>Nightly News<\/em> gains the most viewers across the board vs. last week compared to ABC and CBS, +87,000 in A25-54, +318,000 in total viewers and +93,000 in A18-49<\/li>\n\n\n\n<li><em>Nightly News<\/em> closes across-the-board gaps vs. ABC by double digits in year-over-year measurements<\/li>\n\n\n\n<li><em>Nightly News<\/em> is the #2 most-watched show of the week with 6.180 million total viewers (LS, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of March 31 Ratings Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.180 million total viewers, topping CBS by + 2.253 million (+57%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> increases total viewership vs. last week by +318,000<\/li>\n\n\n\n<li>Week over week, <em>Nightly News<\/em> narrows the total viewership gap vs. ABC by 9%<\/li>\n\n\n\n<li>Year over year, <em>Nightly News<\/em> closes the total viewership gap vs. ABC by 14%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 907,000 A25-54 viewers, topping CBS by +349,000 (+63%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> increases A25-54 viewership vs. last year by +24,000 and last week by +87,000<\/li>\n\n\n\n<li>Week over week, <em>Nightly <\/em>closes A25-54 gap vs. ABC by 32%<\/li>\n\n\n\n<li>Year over year, <em>Nightly <\/em>narrows A25-54 gap vs. ABC by 36%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 602,000 A18-49 viewers, beating CBS by +231,000 (+62%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em> increases A18-49 viewership vs. last week by +93,000 and last year by +27,000<\/li>\n\n\n\n<li>Year over year, <em>Nightly News<\/em> closes the A18-49 gap vs. ABC by 19%<\/li>\n\n\n\n<li>Week over week, <em>Nightly News<\/em> narrows the A18-49 gap vs. ABC by 30%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital, <em>Nightly News<\/em> delivered 15.5 million video viewers and 1.5 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 632,000 views and 507,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of MARCH 31-APRIL 6, 2025<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>907<\/strong><\/td><td><strong>602<\/strong><\/td><td><strong>6,180<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>558<\/td><td>371<\/td><td>3,927<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,045<\/td><td>730<\/td><td>7,587<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen Panel, L+SD, 3\/31\/2025-4\/6\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranks as #1 Evening Newscast in Key Demos on Wednesday Gains the Most Viewers Across the Board vs. Last Week Compared to Competition Narrows Across-the-Board Gaps vs. ABC by Double Digits Week of March 31 Ratings Highlights Week of March 31 Ratings Stats WEEK of MARCH 31-APRIL 6, 2025 Program P25-54 P18-49 P2+ Imps Imps [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/04\/08\/nbc-nightly-news-with-lester-holt-is-only-evening-newscast-to-increase-key-demo-audience-in-year-over-year-measurements\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;NBC Nightly News with Lester Holt&#8221; is Only Evening Newscast to Increase Key Demo Audience in Year-Over-Year Measurements<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":7581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,5],"tags":[],"class_list":["post-8064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-nightly-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;NBC Nightly News with Lester Holt&quot; 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