{"id":8047,"date":"2025-03-25T18:31:25","date_gmt":"2025-03-25T18:31:25","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8047"},"modified":"2025-03-28T20:08:28","modified_gmt":"2025-03-28T20:08:28","slug":"today-is-1-across-the-board-season-to-date-4","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/25\/today-is-1-across-the-board-season-to-date-4\/","title":{"rendered":"TODAY IS #1 ACROSS THE BOARD SEASON-TO-DATE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 84 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA in Total Viewers Tuesday and Wednesday<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 25, 2025 \u2013 For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For 84 weeks straight, NBC News\u2019 TODAY was the number-one morning show in the key demo A25-54. Additionally, TODAY grew its demo lead over GMA versus the prior year and topped GMA in total viewers last Tuesday and Wednesday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY is now leading in total viewers by its widest margin in 7 seasons and is posting its biggest key demo lead in eight seasons versus GMA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read more here.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"573\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?resize=573%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-8048\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?w=573&amp;ssl=1 573w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-2.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 573px) 100vw, 573px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><em>Source: Nielsen Panel, L+SD, 3\/17\/2025-3\/23\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY beat GMA in total viewers on Tuesday (+63,000) and Wednesday (+105,000)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#1 in A25-54 for 84 consecutive weeks \u2013 longest demo win streak in over 5 years (since August 2019)<\/li>\n\n\n\n<li>#1 in A18-49 for the 85<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/li>\n\n\n\n<li>Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 640,000 A25-54 viewers, beating Good Morning America by +176,000 (+38%) and leading CBS Mornings by +251,000 (+64%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 84 consecutive weeks (since 8\/14\/2023), its longest streak in over five years (since August 2019), and outperformed CBS for 1,701 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY beat GMA by at least 100,000 demo viewers for the 35<sup>th<\/sup>\u00a0consecutive week<\/li>\n\n\n\n<li>TODAY added +5,000 A25-54 viewers week over week (up +1%)<\/li>\n\n\n\n<li>Compared to prior year, TODAY improved its A25-54 advantage vs. GMA by 13% (+176,000 vs. +156,000 prior year).\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 408,000 A18-49 viewers, beating GMA by +125,000 (+44%) and leading CBS by +164,000 (+67%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.592 million total viewers, leading CBS by +585,000 (+29%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 on Tuesday (+63,000 vs. GMA) and Wednesday (+105,000 vs. GMA)<\/li>\n\n\n\n<li>Week over week, TODAY grew its total viewership by +126,000 (up +5%) and improved its gap vs. GMA by 12% (-69,000 vs. -78,000 prior week)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 6.8M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 22.7M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2024-25 SEASON-TO-DATE (9\/23\/2024-3\/23\/2025)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY is the #1 morning show across the board this season<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +16,000 total viewers, a reversal from the -155,000 gap seen at this point last year and its first season-to-date lead in 7 seasons (since 2017-18)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Tops GMA for 84 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Tops GMA in Total Viewers Tuesday and Wednesday TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 March 25, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/25\/today-is-1-across-the-board-season-to-date-4\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 ACROSS THE BOARD SEASON-TO-DATE<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":8020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-8047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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