{"id":8045,"date":"2025-03-25T15:29:06","date_gmt":"2025-03-25T15:29:06","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8045"},"modified":"2025-03-25T15:29:10","modified_gmt":"2025-03-25T15:29:10","slug":"nbc-nightly-news-with-lester-holt-continues-to-increase-key-demos-vs-last-year","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/25\/nbc-nightly-news-with-lester-holt-continues-to-increase-key-demos-vs-last-year\/","title":{"rendered":"&#8220;NBC Nightly News with Lester Holt&#8221; Continues to Increase Key Demos vs. Last Year"},"content":{"rendered":"\n<p><strong><em>Ranks as #5 Most-Watched TV Program of the Week<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of March 17 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0increases A25-54 demo vs. last year by +53,000<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0grows A18-49 demo vs. last year by +22,000<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0is the #5 most-watched show of the week with 6.103 million total viewers, excluding specials, sports &amp; syndication<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of March 17 Nightly Stats<\/u><\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.103 million total viewers, topping CBS by + 2.047 million (+50%)<\/li>\n\n\n\n<li>Averages 860,000 A25-54 viewers, topping CBS by +251,000 (+41%)\n<ul class=\"wp-block-list\">\n<li>Increases A25-54 audience by +53,000 vs. last year<\/li>\n\n\n\n<li>Closes the A2-54 gap vs. ABC by 9% in year-over-year measurements\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 545,000 A18-49 viewers, beating CBS by +124,000 (+30%)\n<ul class=\"wp-block-list\">\n<li>Increases A18-49 audience by +22,000 vs. last year<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital,\u00a0<em>Nightly News<\/em>\u00a0delivered 14.4 million video viewers and 1.5 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 575,000 views and 465,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of MARCH 17-23, 2025<\/u><\/strong><strong><u><\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>860<\/strong><\/td><td><strong>545<\/strong><\/td><td><strong>6,103<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>609<\/td><td>421<\/td><td>4,056<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,035<\/td><td>696<\/td><td>7,565<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen&nbsp;Panel, L+SD, 3\/17\/2025-3\/23\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><strong><em>&nbsp;<\/em><\/strong><strong><em>Note: CBS Evening News was based on a 3-day average, retitling on Thursday and Friday due to March Madness coverage. ABC World News Tonight was based on a 4-day average, retitling on Friday.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranks as #5 Most-Watched TV Program of the Week Week of March 17 Ratings Highlights Week of March 17 Nightly Stats WEEK of MARCH 17-23, 2025 Program P25-54 P18-49 P2+ Imps Imps Imps NBC NIGHTLY NEWS 860 545 6,103 CBS EVENING NEWS 609 421 4,056 ABC WORLD NEWS TONIGHT 1,035 696 7,565 Source: Nielsen&nbsp;Panel, L+SD, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/25\/nbc-nightly-news-with-lester-holt-continues-to-increase-key-demos-vs-last-year\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;NBC Nightly News with Lester Holt&#8221; Continues to Increase Key Demos vs. Last Year<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":7633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,5],"tags":[],"class_list":["post-8045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-nightly-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;NBC Nightly News with Lester Holt&quot; 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