{"id":8037,"date":"2025-03-18T17:20:24","date_gmt":"2025-03-18T17:20:24","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8037"},"modified":"2025-03-19T18:33:54","modified_gmt":"2025-03-19T18:33:54","slug":"today-is-1-across-the-board-season-to-date-3","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/","title":{"rendered":"TODAY Is #1 Across the Board Season-to-Date"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA for 83 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Advantages in Key Demo Year Over Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 March 18, 2025 \u2013 For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For 83 weeks straight, NBC News\u2019 TODAY was the number-one morning show in the key demo A25-54. Additionally, TODAY also grew its demo lead over GMA versus the prior year.<\/p>\n\n\n\n<p>TODAY is now leading in total viewers by its widest margin in 7 seasons and is posting its biggest key demo lead in eight seasons versus GMA.<\/p>\n\n\n\n<p>Read more here.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?resize=572%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-8038\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen Panel, L+SD, 3\/10\/2025-3\/16\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A25-54 for 83 consecutive weeks \u2013 longest demo win streak in over 5 years (since August 2019)<\/strong><\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 84<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>Versus prior year, TODAY improved its total viewer margin vs. GMA for the 15<sup>th<\/sup>\u00a0consecutive week<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 635,000 A25-54 viewers, beating Good Morning America by +202,000 (+47%) and leading CBS Mornings by +303,000 (+91%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 83 consecutive weeks (since 8\/14\/2023), its longest streak in over five years (since August 2019), and outperformed CBS for 1,700 consecutive weeks (since 8\/10\/1992)<\/li>\n\n\n\n<li>TODAY beat GMA by at least 100,000 demo viewers for the 34<sup>th<\/sup>\u00a0consecutive week<\/li>\n\n\n\n<li>Week over week, TODAY improved its A25-54 advantage vs. GMA by 5% (+202,000 vs. +192,000 prior week) and vs. CBS by 3% (+303,000 vs. +295,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY was the only program up among A25-54 viewers (+22,000, or +4%) while more than doubling its demo advantage vs. GMA (+202,000 vs. +92,000 prior year) and increasing its lead vs. CBS by 46% (+303,000 vs. +208,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 404,000 A18-49 viewers, beating GMA by +142,000 (+54%) and leading CBS by +193,000 (+92%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked #1 in A18-49 for 84 consecutive weeks (since 8\/7\/2023), its longest winning streak since May 2021<\/li>\n\n\n\n<li>TODAY posted its best A18-49 advantage over GMA in 5 weeks (since week of 2\/3\/2025)<\/li>\n\n\n\n<li>Week over week, TODAY improved its A18-49 viewership lead vs. GMA by 9% (+142,000 vs. +130,000 prior week) and vs. CBS by 1% (+193,000 vs. +191,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY added +1,000 A18-49 viewers (the only morning show to see a gain), nearly doubled its lead over GMA (+142,000 vs. +73,000 prior year), and widened its lead vs. CBS by 35% (+193,000 vs. +143,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.467 million total viewers, leading CBS by +598,000 (+32%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY won Monday by +15,000 total viewers over GMA<\/li>\n\n\n\n<li>Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 46% (-77,000 vs. -143,000 prior year) and improved its lead vs. CBS by 9% (+598,000 vs. +548,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 6.6M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24.8M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2024-25 SEASON-TO-DATE (9\/23\/2024-3\/16\/2025)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 morning show across the board this season<\/strong><\/p>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +20,000 total viewers, a reversal from the -159,000 gap seen at this point last year and its first season-to-date lead in 7 seasons (since 2017-18)<\/li>\n<\/ul>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY leads GMA by +213,000 A25-54 viewers:<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has widened its demo lead by 81% (+213,000 vs. +118,000 prior year) and is TODAY\u2019s biggest advantage over GMA in 8 seasons (since 2016-17)<\/li>\n\n\n\n<li>TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.5%) in 13 seasons (since 2011-12)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Tops GMA for 83 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Advantages in Key Demo Year Over Year TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 March 18, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 Across the Board Season-to-Date<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":8020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-8037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases\" \/>\n<meta property=\"og:description\" content=\"TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Tops GMA for 83 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Advantages in Key Demo Year Over Year TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 March 18, [...]Read More... from TODAY Is #1 Across the Board Season-to-Date\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/\" \/>\n<meta property=\"og:site_name\" content=\"NBC News Press Releases\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T17:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T18:33:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grace Dubay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:site\" content=\"@NBCNewsPR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grace Dubay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/\"},\"author\":{\"name\":\"Grace Dubay\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/7f8b0c85dbe94502591e5e6a59e3a139\"},\"headline\":\"TODAY Is #1 Across the Board Season-to-Date\",\"datePublished\":\"2025-03-18T17:20:24+00:00\",\"dateModified\":\"2025-03-19T18:33:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/\"},\"wordCount\":584,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"feature\"],\"articleSection\":[\"Featured\",\"TODAY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/\",\"name\":\"TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2025-03-18T17:20:24+00:00\",\"dateModified\":\"2025-03-19T18:33:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/03\\\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/2025\\\/03\\\/18\\\/today-is-1-across-the-board-season-to-date-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TODAY Is #1 Across the Board Season-to-Date\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#website\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"name\":\"NBC News Press Releases\",\"description\":\"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\\\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.\",\"publisher\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#organization\",\"name\":\"NBC News Press Releases\",\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/03\\\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1\",\"width\":2076,\"height\":1152,\"caption\":\"NBC News Press Releases\"},\"image\":{\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/NBCNewsPR\",\"https:\\\/\\\/www.instagram.com\\\/nbcnewspr\\\/\",\"https:\\\/\\\/www.threads.net\\\/@nbcnewspr\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/#\\\/schema\\\/person\\\/7f8b0c85dbe94502591e5e6a59e3a139\",\"name\":\"Grace Dubay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g\",\"caption\":\"Grace Dubay\"},\"url\":\"https:\\\/\\\/nbcuniversalnewsgroup.com\\\/nbcnews\\\/author\\\/gdubay\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/","og_locale":"en_US","og_type":"article","og_title":"TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases","og_description":"TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Tops GMA for 83 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Advantages in Key Demo Year Over Year TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 March 18, [...]Read More... from TODAY Is #1 Across the Board Season-to-Date","og_url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/","og_site_name":"NBC News Press Releases","article_published_time":"2025-03-18T17:20:24+00:00","article_modified_time":"2025-03-19T18:33:54+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg","type":"image\/jpeg"}],"author":"Grace Dubay","twitter_card":"summary_large_image","twitter_creator":"@NBCNewsPR","twitter_site":"@NBCNewsPR","twitter_misc":{"Written by":"Grace Dubay","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#article","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/"},"author":{"name":"Grace Dubay","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139"},"headline":"TODAY Is #1 Across the Board Season-to-Date","datePublished":"2025-03-18T17:20:24+00:00","dateModified":"2025-03-19T18:33:54+00:00","mainEntityOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/"},"wordCount":584,"commentCount":0,"publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1","keywords":["feature"],"articleSection":["Featured","TODAY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/","name":"TODAY Is #1 Across the Board Season-to-Date - NBC News Press Releases","isPartOf":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#primaryimage"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1","datePublished":"2025-03-18T17:20:24+00:00","dateModified":"2025-03-19T18:33:54+00:00","breadcrumb":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#primaryimage","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/today-is-1-across-the-board-season-to-date-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/"},{"@type":"ListItem","position":2,"name":"TODAY Is #1 Across the Board Season-to-Date"}]},{"@type":"WebSite","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#website","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","name":"NBC News Press Releases","description":"More Americans watch NBC News than any news organization in the world. Its leading and award-winning television news broadcasts include TODAY,\u00a0NBC Nightly News with Tom Llamas, Meet the Press with Kristen Welker and Dateline NBC. Additionally, NBC News produces\u00a0TODAY with Jenna &amp; Sheinelle, The 3rd Hour of TODAY, Sunday TODAY with Willie Geist, Weekend TODAY and NBC News Daily, as well as primetime specials and breaking news reports. The NBC News Digital Group consists of online destinations NBCNews.com \u2013 a top three news site \u2013 and TODAY.com \u2013 a top two lifestyle brand \u2013 as well as its streaming networks, NBC News NOW, Dateline 24\/7 and TODAY All Day. Additionally, the organization\u2019s award-winning audio unit is a top five podcast publisher in the U.S. and NBC News\u2019 Stay Tuned, a first-of-its-kind social newscast, is the premier destination for the Gen Z audience across TikTok, Snapchat and YouTube. NBC News also operates NBC News Studios, a unit producing premium documentaries, docuseries, select scripted programming, and content for emerging platforms, and the NBC NewsChannel affiliate news service.","publisher":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#organization","name":"NBC News Press Releases","url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","contentUrl":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/03\/nbcnews-thumb.jpg?fit=2076%2C1152&ssl=1","width":2076,"height":1152,"caption":"NBC News Press Releases"},"image":{"@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/NBCNewsPR","https:\/\/www.instagram.com\/nbcnewspr\/","https:\/\/www.threads.net\/@nbcnewspr"]},{"@type":"Person","@id":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/#\/schema\/person\/7f8b0c85dbe94502591e5e6a59e3a139","name":"Grace Dubay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/640af2fb2114235a349a8859b9ccc0f3403751657a07afc14981f9d4a68a48d6?s=96&d=mm&r=g","caption":"Grace Dubay"},"url":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/author\/gdubay\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/TDY_PR_1AcrossTheBoard_SeasonToDate.jpg?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/8037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/comments?post=8037"}],"version-history":[{"count":0,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/posts\/8037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media\/8020"}],"wp:attachment":[{"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/media?parent=8037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/categories?post=8037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/wp-json\/wp\/v2\/tags?post=8037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}