{"id":8036,"date":"2025-03-18T15:29:13","date_gmt":"2025-03-18T15:29:13","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8036"},"modified":"2025-03-18T15:29:16","modified_gmt":"2025-03-18T15:29:16","slug":"nbc-nightly-news-with-lester-holt-is-1-in-key-demo-on-friday-for-second-consecutive-week","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/nbc-nightly-news-with-lester-holt-is-1-in-key-demo-on-friday-for-second-consecutive-week\/","title":{"rendered":"&#8220;NBC Nightly News with Lester Holt&#8221; is #1 in Key Demo on Friday for Second Consecutive Week"},"content":{"rendered":"\n<p><strong><em>\u2018Nightly News\u2019 is Only Evening Newscast To Grow Across The Board In Year-Over-Year Measurements<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>PLUS: \u2018Nightly News\u2019 &nbsp;Marks Closest Total Viewer Gap vs. ABC Since January<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of March 10 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News\u00a0<\/em>is the #1 evening newscast in the key A25-54 demo on Friday, topping ABC by +87,000, marking second\u00a0consecutive week of beating ABC in the key demo\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0is the only evening newscast to grow across the board vs. last year, up +202,000 in total viewers, +95,000 in A25-54 and +45,000 in A18-49<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0marks closest total viewer gap vs. ABC since 1\/20\/25<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0closes across-the-board gap vs. ABC in year-over-year, including by 45% in the key A24-54 demo<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of March 10 Ratings Stats&nbsp;<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages\u00a06.114 million total viewers, topping CBS by + 2.076 million (+51%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0increases total viewership vs. last year by +202,000<\/li>\n\n\n\n<li>Week over week,\u00a0<em>Nightly News\u00a0<\/em>narrows the total viewership gap vs. ABC by 8%<\/li>\n\n\n\n<li>Year over year,<em>\u00a0Nightly News<\/em>\u00a0closes the total viewership gap vs. ABC by 5%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 896,000 A25-54 viewers, topping CBS by +301,000 (+51%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0increases A25-54 viewership vs. last year by +95,000\u00a0<\/li>\n\n\n\n<li>Year over year, Nightly narrows A25-54 gap vs. ABC by 45%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 576,000 A18-49 viewers, beating CBS by +152,000 (+36%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0increases A18-49 viewership vs. last year by +45,000<\/li>\n\n\n\n<li>Year over year,\u00a0<em>Nightly News\u00a0<\/em>closes the A18-49 gap vs. ABC by 33%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Across digital, Nightly News delivered 14.4 million video viewers and 1.6 million hours viewed on &amp; off network platforms<\/li>\n\n\n\n<li>On YouTube, weekday episodes reached 762,000 views and 587,000 viewers<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of MARCH 10-16, 2025<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>896<\/strong><\/td><td><strong>576<\/strong><\/td><td><strong>6,114<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>595<\/td><td>424<\/td><td>4,038<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>1,023<\/td><td>700<\/td><td>7,492<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen Panel, L+SD, 3\/10\/2025-3\/16\/2025. Average audience based on regularly-titled telecasts only. Note: CBS Evening News was based on a 4-day average, retitling on Friday.<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Nightly News\u2019 is Only Evening Newscast To Grow Across The Board In Year-Over-Year Measurements PLUS: \u2018Nightly News\u2019 &nbsp;Marks Closest Total Viewer Gap vs. ABC Since January Week of March 10 Ratings Highlights Week of March 10 Ratings Stats&nbsp; WEEK of MARCH 10-16, 2025 Program P25-54 P18-49 P2+ Imps Imps Imps NBC NIGHTLY NEWS 896 576 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/18\/nbc-nightly-news-with-lester-holt-is-1-in-key-demo-on-friday-for-second-consecutive-week\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8220;NBC Nightly News with Lester Holt&#8221; is #1 in Key Demo on Friday for Second Consecutive Week<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":7633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,5],"tags":[],"class_list":["post-8036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-nightly-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;NBC Nightly News with Lester Holt&quot; 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