{"id":8018,"date":"2025-03-04T21:16:18","date_gmt":"2025-03-04T21:16:18","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=8018"},"modified":"2025-03-05T20:59:37","modified_gmt":"2025-03-05T20:59:37","slug":"today-is-1-across-the-board-season-to-date-2","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/04\/today-is-1-across-the-board-season-to-date-2\/","title":{"rendered":"TODAY IS #1 ACROSS THE BOARD SEASON-TO-DATE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 81 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Advantages in Key Demo Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Remains #1 in the Key Demo for Past 10 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 March 4, 2025 \u2013 For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For 81 weeks straight, NBC News\u2019 TODAY was the number-one morning show in the key demo A25-54. Additionally, TODAY also grew its demo lead over GMA versus the prior year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TODAY is now leading in total viewers by its widest margin in 7 seasons and is posting its biggest key demo lead in eight seasons versus GMA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"572\" height=\"92\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?resize=572%2C92&#038;ssl=1\" alt=\"\" class=\"wp-image-8019\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?w=572&amp;ssl=1 572w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/03\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<strong><em>Source: Nielsen Panel, L+SD, 2\/24\/2025-3\/2\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 in total viewers for the 16<sup>th<\/sup>\u00a0time in the last 18 weeks<\/strong><\/li>\n\n\n\n<li><strong>#1 in A25-54 for 81 consecutive weeks \u2013 longest demo win streak in over 5 years (since August 2019)<\/strong><\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 82<sup>nd<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>Vs. prior week, TODAY posted the biggest increase in A25-54 viewers and widened its demo lead vs. GMA by 47% and CBS by 4%<\/strong><\/li>\n\n\n\n<li><strong>Versus prior year, TODAY improved its total viewer margin vs. GMA for the 13<sup>th<\/sup>\u00a0consecutive week of head-to-head competition<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.725 million total viewers, beating Good Morning America by +40,000 (+1%) and leading CBS Mornings by +700,000 (+35%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in total viewers for 16 of the last 18 weeks<\/li>\n\n\n\n<li>TODAY won both Monday (+219,000) and Friday (+170,000) over GMA<\/li>\n\n\n\n<li>Week-over-week, TODAY reversed a total viewer loss to a win over GMA (+40,000 vs. -3,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY reversed a loss to a win over GMA (+40,000 vs. -7,000 prior year) and also improved its advantage vs. CBS by 17% (+700,000 vs. +600,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 679,000 A25-54 viewers, beating GMA by +214,000 (+46%) and leading CBS by +322,000 (+90%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 81 consecutive weeks (since 8\/14\/2023), its longest streak in over five years (since August 2019)<\/li>\n\n\n\n<li>TODAY beat GMA by at least 100,000 demo viewers for the 32<sup>nd<\/sup>\u00a0consecutive week<\/li>\n\n\n\n<li>TODAY improved its demo lead over CBS for the second straight week, now hitting its best level in six weeks (since 1\/13\/2025)<\/li>\n\n\n\n<li>Week-over-week, TODAY saw the biggest gain in A25-54 viewership (+29,000, up +4%) and improved its demo advantages over GMA by 47% (+214,000 vs. +146,000 prior week) and CBS by 4% (+322,000 vs. +311,000 prior week)<\/li>\n\n\n\n<li>Compared to prior year, TODAY increased its A25-54 advantage vs. GMA by 8% (+214,000 vs. +198,000 prior year) and its lead over CBS by 21% (+322,000 vs. +267,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 417,000 A18-49 viewers, beating GMA by +110,000 (+36%) and leading CBS by +179,000 (+75%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 6.4M unique visitors<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 25.7M video views across on and off net platforms<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2024-25 SEASON-TO-DATE (9\/23\/2024-3\/2\/2025)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show across the board this season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +27,000 total viewers, a reversal from the -161,000 gap seen at this point last year and its biggest advantage in 7 seasons (since 2017-18)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY leads GMA by +215,000 A25-54 viewers:<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has widened its demo lead by 79% (+215,000 vs. +120,000 prior year) and is TODAY\u2019s biggest advantage over GMA in 8 seasons (since 2016-17)<\/li>\n\n\n\n<li>TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.4%) in 13 seasons (since 2011-12)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Tops GMA for 81 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years TODAY Grows Advantages in Key Demo Year Over Year TODAY Remains #1 in the Key Demo for Past 10 Years NEW YORK \u2013 March 4, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/03\/04\/today-is-1-across-the-board-season-to-date-2\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY IS #1 ACROSS THE BOARD SEASON-TO-DATE<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":8020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-8018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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