{"id":7913,"date":"2025-01-07T20:22:35","date_gmt":"2025-01-07T20:22:35","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7913"},"modified":"2025-01-07T20:43:21","modified_gmt":"2025-01-07T20:43:21","slug":"today-is-1-across-the-board-season-to-date","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/01\/07\/today-is-1-across-the-board-season-to-date\/","title":{"rendered":"TODAY Is #1 Across-the-Board Season to Date"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Viewership Advantages Over GMA Year Over Year&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Remains #1 in the Key Demo For Past 9 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 January 7, 2025 \u2013 For the first time in 7 years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For the tenth week straight, TODAY topped ABC\u2019s \u201cGood Morning America\u201d in both total viewers and the key demo. TODAY also grew its total viewership lead over GMA versus the prior year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, TODAY is now leading&nbsp;in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in 8 seasons, versus GMA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-7914\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2025\/01\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Source: Nielsen Panel, L+SD, 12\/30\/2024-1\/5\/2025. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 across-the-board season to date for first time in 7 years, biggest total viewer lead over GMA in 13 years<\/strong><\/li>\n\n\n\n<li><strong>TODAY ranks #1 across-the-board for the 10<sup>th<\/sup>\u00a0consecutive week, its best streak since April 2012<\/strong><\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 74<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show across the board \u00a0in total viewers, A25-54, and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.538 million total viewers, beating Good Morning America by +8,000 (+0.3%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY ranked #1 in total viewers for the 10<sup>th<\/sup>\u00a0consecutive week<\/li>\n\n\n\n<li>Compared to prior year, TODAY reversed a gap into a win vs. GMA (+8,000 vs. -100,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 582,000 A25-54 viewers, beating GMA by +153,000 (+36%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 73 consecutive weeks (since 8\/14\/2023)\u00a0<\/li>\n\n\n\n<li>TODAY\u2019s current demo winning streak is its longest in over five years (since August 2019)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 364,000 A18-49 viewers, beating GMA by +100,000 (+38%)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 7.0M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 21.1M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/23\/2024-1\/5\/2025)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show across the board this season<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +21,000 total viewers, a reversal from the -198,000 gap seen at this point last season. This is TODAY\u2019s best total viewer margin in 13 seasons (since 2011-12)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY leads GMA by +219,000 A25-54 viewers:<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY has widened its demo lead by 87% (+219,000 vs. +117,000 prior year) and is TODAY\u2019s biggest viewer advantage over GMA in 8 seasons (since 2016-17)<\/li>\n\n\n\n<li>TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.3%) in 13 seasons (since 2011-12)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years TODAY Grows Viewership Advantages Over GMA Year Over Year&nbsp; TODAY Remains #1 in the Key Demo For Past 9 Years NEW YORK \u2013 January 7, 2025 \u2013 For the first time in 7 years, TODAY is the top-rated morning show across the [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2025\/01\/07\/today-is-1-across-the-board-season-to-date\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 Across-the-Board Season to Date<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-7913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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