{"id":791,"date":"2015-05-21T12:39:45","date_gmt":"2015-05-21T16:39:45","guid":{"rendered":"http:\/\/press.nbcnews.com\/?p=791"},"modified":"2015-05-21T12:39:45","modified_gmt":"2015-05-21T16:39:45","slug":"today-wins-the-week-in-demo","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/05\/21\/today-wins-the-week-in-demo\/","title":{"rendered":"&#8216;TODAY&#8217; WINS THE WEEK IN DEMO"},"content":{"rendered":"<p><strong>&#8216;TODAY&#8217; Has Been the #1 Morning Show in the Key Demo A25-54 for 2 out of 4 Weeks <\/strong><\/p>\n<p><strong>TODAY Posted Its Biggest Key Demo Victory Over GMA Since the 2014 Sochi Olympics <\/strong><\/p>\n<p><strong>TODAY Posted Its Largest Total Viewer and Key Demo Audience in More than 2 Months<\/strong><\/p>\n<p><strong>TODAY Has Closed the Total Viewer Gap with GMA By 32% Versus the 2Q\u201915 Average<\/strong><\/p>\n<p><strong>TODAY Has Posted 24 Daily Key Demo Wins This Year<\/strong><\/p>\n<p><strong>TODAY Is the #1 Morning News Show in A18-49 Season-to-Date<\/strong><\/p>\n<p>NEW YORK \u2013 May 21, 2015 \u2013 NBC\u2019s TODAY was the #1 morning show in the key demo A25-54, beating Good Morning America for the second week in a month. TODAY posted its biggest A25-54 victory over GMA since the 2014 Sochi Olympics, and its largest total viewer and key demo audience in more than two months (since the week of 3\/2\/15). On Tuesday, TODAY topped GMA by 196k A25-54 viewers, marking its biggest single day demo win since 9\/5\/14. TODAY has posted 24 daily key demo wins (including the two weekly wins) and a total viewer win since the start of the year.<\/p>\n<p>Versus the 2Q\u201915 average, TODAY cut the total viewer gap with GMA by a giant 32%.\u00a0 TODAY also closed the week-to-week total viewer gap with GMA by 33% and added 263k viewers.<\/p>\n<p>TODAY remains the #1 morning news program in A18-49 for the season.<\/p>\n<p><strong>TODAY HIGHLIGHTS:<\/strong><\/p>\n<p><em>Week of May 11<\/em><\/p>\n<p><strong>TODAY wins the week finishing #1 among Adults 25-54 for the 2nd\u00a0time in the last 4 weeks<\/strong><\/p>\n<p><strong>TODAY sees largest total viewer and A25-54 audiences in over two months<\/strong><\/p>\n<p><strong>TODAY wins the week across all 25-54 and 18-49 demo ratings<\/strong><\/p>\n<p><strong>TODAY averaged 1.867 million A25-54 viewers, leading GMA by +4% (+67,000) and CBS This Morning by +82% (+839,000)<\/strong><\/p>\n<ul>\n<li>TODAY had its best A25-54 delivery since the week of 3\/2\/2015<\/li>\n<li>On Tuesday, TODAY saw its biggest single-day demo gap over GMA (+196,000) since Friday, 9\/5\/2014<\/li>\n<li>TODAY posted its largest weekly demo victories over GMA since the Sochi Olympics (week of 2\/17\/2014) and versus CBS since the week of 3\/2\/2015<\/li>\n<li>Among W25-54, TODAY held its largest lead vs. GMA since the week of 1\/19\/2015<\/li>\n<li>TODAY\u2019s 1.56 A25-54 rating led GMA by +0.05 and CBS by +0.70<\/li>\n<\/ul>\n<p><strong>TODAY delivered 4.853 million total viewers, outperforming CBS by +32% (+1.184 million)<\/strong><\/p>\n<ul>\n<li>This was TODAY\u2019s best total audience average since the week of 3\/2\/2015 and its biggest lead vs. CBS in four weeks<\/li>\n<\/ul>\n<p><strong>TODAY averaged 1.414 million A18-49 viewers, topping GMA by +13% (+158,000) and CBS by +93% (+683,000)<\/strong><\/p>\n<ul>\n<li>TODAY delivered a 1.11 A18-49 rating, +0.12 more than GMA and +0.53 higher than CBS<\/li>\n<\/ul>\n<p><strong>TODAY posted the largest week-to-week growth among total viewers (+6%, or +263,000) and was the only morning news program to see increases among A18-49 (+72,000) and A25-54 (+128,000) viewers<\/strong><\/p>\n<ul>\n<li>TODAY saw a 33% reduction in the total viewer gap with GMA versus the prior week<\/li>\n<\/ul>\n<p><strong>Versus 2Q\u201915-to-date levels, TODAY again showed the biggest improvement in total viewers (+3%, or +143,000) while being the only program to increase among A18-49 (+36,000) and A25-54 (+83,000) viewers<\/strong><\/p>\n<ul>\n<li>The total viewer gap between TODAY and GMA was 32% closer than the 2Q\u201915 average<\/li>\n<\/ul>\n<p><strong>Season-to-date, TODAY is the #1 morning news program among A18-49 viewers (1.450 million), leading GMA by +2% (+26,000) and more than doubling CBS by +101% (+728,000)<\/strong><\/p>\n<p><strong>RATINGS DATA:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"203\"><strong>Program<\/strong><\/td>\n<td width=\"43\"><strong>HH<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"39\"><strong>HH<\/strong><strong><br \/>\n<strong>Shr<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P2+<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Rtg<\/strong><\/strong><\/td>\n<td width=\"63\"><strong>P25-54<\/strong><strong><br \/>\n<strong>Imps<\/strong><\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\"><strong>TODAY<\/strong><\/td>\n<td width=\"43\"><strong>3.50<\/strong><\/td>\n<td width=\"39\"><strong>13<\/strong><\/td>\n<td width=\"63\"><strong>4,853<\/strong><\/td>\n<td width=\"63\"><strong>1.56<\/strong><\/td>\n<td width=\"63\"><strong>1,867<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"203\">CBS THIS MORNING<\/td>\n<td width=\"43\">2.61<\/td>\n<td width=\"39\">10<\/td>\n<td width=\"63\">3,669<\/td>\n<td width=\"63\">0.86<\/td>\n<td width=\"63\">1,028<\/td>\n<\/tr>\n<tr>\n<td width=\"203\">GOOD MORNING AMERICA<\/td>\n<td width=\"43\">3.83<\/td>\n<td width=\"39\">15<\/td>\n<td width=\"63\">5,191<\/td>\n<td width=\"63\">1.51<\/td>\n<td width=\"63\">1,800<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TODAY.COM HIGHLIGHTS:<\/strong><\/p>\n<p>For the 11th straight month, Today.com reached more consumers than Goodmorningamerica.com on Yahoo.\u00a0 Over 30 million unique visitors turned to Today.com in April for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore.\u00a0 For 19 consecutive months (26 out of the last 27), Today.com has reached more mobile consumers than Goodmorningamerica.com on Yahoo.<\/p>\n<p>Additionally, Today.com\u2019s mobile unique visitors have grown +90% over the last 12 months while Goodmorningamerica.com on Yahoo has remained flat for the same period. As such, Today.com has gone from parity in mobile unique visitors in September 2013 to nearly 3x Goodmorningamerica.com on Yahoo\u2019s mobile visitor number in April 2015.<\/p>\n<p>###<\/p>\n<p>NBC\u2019s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>For more information contact:<\/strong><\/p>\n<p>Megan Kopf Stackhouse<strong><br \/>\n<\/strong>NBC News<br \/>\ne: <a href=\"mailto:liz.fischer@nbcuni.com\">megan.kopf@nbcuni.com<\/a><\/p>\n<p>p: 212-664-6205<\/p>\n<p>Members of the media can get more information about NBCUniversal and its programming on the NBCUniversal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>.<br \/>\nFollow us on Twitter @NBCNewsPR.<\/p>\n<p>Photography and other information about NBC Universal programming is available at the NBC Universal Media Village Web site at <a href=\"http:\/\/www.nbcumv.com\">www.nbcumv.com<\/a>. Members of the press can register to download photography and receive daily press release headlines by clicking on the button at the top right on the site homepage and following the prompts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;TODAY&#8217; Has Been the #1 Morning Show in the Key Demo A25-54 for 2 out of 4 Weeks TODAY Posted Its Biggest Key Demo Victory Over GMA Since the 2014 Sochi Olympics TODAY Posted Its Largest Total Viewer and Key Demo Audience in More than 2 Months TODAY Has Closed the Total Viewer Gap with [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2015\/05\/21\/today-wins-the-week-in-demo\/\">Read More&#8230;<span class=\"screen-reader-text\"> from &#8216;TODAY&#8217; WINS THE WEEK IN DEMO<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[4,31,19],"class_list":["post-791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-today","tag-feature","tag-ratings","tag-today"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;TODAY&#039; 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