{"id":7880,"date":"2024-12-10T21:59:06","date_gmt":"2024-12-10T21:59:06","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7880"},"modified":"2024-12-13T17:33:43","modified_gmt":"2024-12-13T17:33:43","slug":"today-is-1-in-total-viewers-season-to-date-first-time-in-13-years","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/12\/10\/today-is-1-in-total-viewers-season-to-date-first-time-in-13-years\/","title":{"rendered":"TODAY Is #1 in Total Viewers Season To Date, First Time in 13 Years"},"content":{"rendered":"\n<p><strong>TODAY Delivers Its Best Key Demo Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is the Only Morning Program to Grow in Total Viewers Versus Prior Year<\/strong><\/p>\n\n\n\n<p><strong>TODAY Remains #1 in the Key Demo, For Past 9 Years<\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 December 10, 2024 \u2013 For the first time in 13 years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49. Last week, TODAY topped ABC\u2019s \u201cGood Morning America\u201d in total viewers and the key demo and won every mornings across the board, its first 5-day sweep in seven years (non-Olympics). Additionally, TODAY was the only morning program to grow its total viewership versus prior year.&nbsp;<\/p>\n\n\n\n<p>TODAY is now leading&nbsp;in total viewers for the first time in 13 seasons and is posting its biggest key demo lead in 8 seasons, versus GMA.&nbsp;<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"99\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?resize=614%2C99&#038;ssl=1\" alt=\"\" class=\"wp-image-7881\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?w=614&amp;ssl=1 614w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/12\/Unknown-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen Panel, L+SD, 12\/2\/2024-12\/8\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY NOW #1 ACROSS THE BOARD SEASON TO DATE<\/strong><\/li>\n\n\n\n<li><strong>TODAY is the #1 morning show across-the-board for the 6<sup>th<\/sup>\u00a0week in a row, best streak since December 2019<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY won all five mornings in total viewers, its first 5-day sweep during a non-Olympics week since November 2017\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>#1 in A25-54 for 69 consecutive weeks \u2013 longest demo win streak in over 3.5 years (since December 2020)<\/strong>\n<ul class=\"wp-block-list\">\n<li>20<sup>th<\/sup>\u00a0straight week of beating GMA by at least 100,000 demo viewers, longest such run since December 2016<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>\u00a0\u00a0<strong>#1 in A18-49 for the 70<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>Vs prior year, TODAY improved its A25-54 demo lead vs. GMA YoY for the 54<sup>th<\/sup>\u00a0consecutive week, longest streak in over 25 years (since January 1999)<\/strong><\/li>\n\n\n\n<li><strong>In 2024-to-date, TODAY trails GMA by just -37,000 total viewers, its closest mark in 12 years\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date, TODAY is the #1 morning show across the board \u00a0in total viewers, A25-54, and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.803 million total viewers, beating Good Morning America by +67,000 (+2%) and leading CBS Mornings by +707,000 (+34%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY beat GMA in total viewers for the sixth consecutive week and 11<sup>th<\/sup>\u00a0time this year. TODAY has also outperformed CBS for 1,686 consecutive weeks (since week of 8\/10\/1992).<\/li>\n\n\n\n<li>TODAY won all five mornings in total viewers, its first 5-day sweep during a non-Olympics week since November 2017<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY was the only morning show to grow its total viewership (+47,000, up +2%), reversed a gap turn into a win vs. GMA 148% (+77,000 vs. -159,000 prior year) and improved its lead vs. CBS by 30% (+721,000 vs. +556,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 684,000 A25-54 viewers, beating GMA by +214,000 (+46%) and leading CBS by +281,000 (+70%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 morning show for 69 consecutive weeks (since 8\/14\/2023) and ranked ahead of CBS for 1,686 straight weeks (since week of 8\/10\/1992)<\/li>\n\n\n\n<li>This was TODAY\u2019s 20th straight week of beating GMA by at least 100,000 demo viewers, its longest such run since December 2016<\/li>\n\n\n\n<li>Compared to prior year, TODAY improved its A25-54 advantage vs. GMA by 45% (+214,000 vs. +148,000 prior year) and vs. CBS by 8% (+281,000 vs. +261,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 445,000 A18-49 viewers, beating GMA by +163,000 (+58%) and leading CBS by +182,000 (+69%)<\/strong><\/p>\n\n\n\n<p><strong>TODAY Digital had 6.9M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 20.6M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/23\/2024-12\/8\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show across the board this season<\/strong><\/p>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +3,000 total viewers, a reversal from the -217,000 gap seen at this point last season. This is TODAY\u2019s first season lead in 13 years (since 2011-12)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Delivers Its Best Key Demo Streak in More Than 3 Years TODAY Is the Only Morning Program to Grow in Total Viewers Versus Prior Year TODAY Remains #1 in the Key Demo, For Past 9 Years NEW YORK \u2013 December 10, 2024 \u2013 For the first time in 13 years, TODAY is the top-rated [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/12\/10\/today-is-1-in-total-viewers-season-to-date-first-time-in-13-years\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 in Total Viewers Season To Date, First Time in 13 Years<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[4],"class_list":["post-7880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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