{"id":7694,"date":"2024-08-27T17:21:37","date_gmt":"2024-08-27T17:21:37","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7694"},"modified":"2024-08-27T18:33:34","modified_gmt":"2024-08-27T18:33:34","slug":"today-wins-total-viewers-for-the-month","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/27\/today-wins-total-viewers-for-the-month\/","title":{"rendered":"TODAY Wins Total Viewers for the Month"},"content":{"rendered":"\n<p><strong>TODAY Tops GMA Across The Board For the Month of August<\/strong><\/p>\n\n\n\n<p><strong>TODAY Posts Biggest Total Viewer Advantage Over GMA in More Than 6 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA for 54 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><strong><\/strong><\/p>\n\n\n\n<p>NEW YORK \u2013 August 27, 2024 \u2013&nbsp;TODAY was the number-one morning show outright for the month of August, topping \u201cGood Morning America\u201d in total viewers and the key A25-54 and A18-49 demos. The win marks TODAY\u2019s biggest advantage over GMA in total viewers since December 2017.&nbsp;<\/p>\n\n\n\n<p>Last week, TODAY was also the number-one morning show, topping GMA in the key demo A25-54. This marks its 54<sup>th<\/sup>&nbsp;consecutive weekly demo win. Additionally, TODAY grew its demo lead over GMA and reduced the total viewer gap by 80% versus the prior year.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo with an advantage 11 times higher than GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in 12 years.<\/p>\n\n\n\n<p><strong><u>AUGUST 2024<\/u><\/strong><\/p>\n\n\n\n<p><strong>Note: August included the Paris 2024 Olympics on NBC.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-7695\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-2.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen, L+SD, 7\/29\/2024-8\/25\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY MONTHLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY ranked #1 across-the-board for the first time in 36 months (since August 2021, Tokyo Olympics)\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>In total viewers, TODAY posted its best monthly advantage vs. GMA in over 6 years (since December 2017) and its biggest win over CBS in over 4 years (since April 2020)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has now ranked #1 in A25-54 for a full year, winning 12 consecutive months (longest streak since April 2022)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 audience hit a 7-month high (best since January 2024) while beating GMA for its biggest monthly demo win since February 2018 (Pyeongchang Olympics) and its best August lead since 2016 (Rio Olympics)<\/li>\n\n\n\n<li>This was TODAY\u2019s largest monthly demo advantage vs. CBS since February 2022 (Beijing Winter Olympics)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>TODAY has been unbeaten in A18-49 for 2 straight years (24 consecutive months) and in 111 of the last 113 months (since April 2015)<\/strong><\/li>\n\n\n\n<li><strong>TODAY grew its audience across-the-board compared to both prior month and prior year while both GMA and CBS Mornings posted declines<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Among A25-54:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 682,000 A25-54 viewers, beating GMA by +234,000 (+52%) and leading CBS by +341,000 (+100%)<\/li>\n<\/ul>\n\n\n\n<p><strong>Among A18-49:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 450,000 A18-49 viewers, beating GMA by +175,000 (+64%) and leading CBS by +227,000 (+102%)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>In total viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY averaged 2.821 million total viewers, beating GMA by +210,000 (+8%) and leading CBS by +909,000 (+48%)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital reached 50 million unique visitors, its strongest in four months, up +14% vs. the prior month&nbsp;<\/strong>(in Comscore\u2019s July Multi-Platform Report)<strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It continues to rank as the second largest individual publisher among leading lifestyle and entertainment brands, a position it\u2019s held for the last seven months<\/li>\n\n\n\n<li>TODAY Digital also ranked as the leading lifestyle and entertainment brand across key video metrics\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><u>WEEK of 8\/19\/2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-7696\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-3.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Source: Nielsen, L+SD, 8\/19\/2024-8\/25\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A25-54 for 54 consecutive weeks \u2013 longest demo win streak in over 3.5 years (since December 2020)<\/strong>\n<ul class=\"wp-block-list\">\n<li>A25-54 advantage over GMA (+150,000) is over 4 times higher than same week last year (+31,000)<\/li>\n\n\n\n<li>Vs. prior year, the competition lost more than one-quarter of their A25-54 audience: GMA -28%, CBS -25%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 55<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years (since May 2021)<\/strong><\/li>\n\n\n\n<li><strong>In total viewers, TODAY won two mornings: Tuesday and Thursday<\/strong><\/li>\n\n\n\n<li><strong>TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 39<sup>th<\/sup>\u00a0consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 48, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 606,000 A25-54 viewers, beating Good Morning America by +150,000 (+33%) and leading CBS Mornings by +264,000 (+77%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has been the #1 ranked morning show in A25-54 for 54 consecutive weeks, its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY more than quadrupled its A25-54 lead over GMA (+150,000 vs. +31,000 prior year) and widened its lead vs. CBS by 27% (+264,000 vs. +208,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 392,000 A18-49 viewers, beating GMA by +98,000 (+33%) and leading CBS by +169,000 (+76%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten GMA for 55 consecutive weeks (since 8\/14\/2023) and ranked ahead of CBS for 1,671 straight weeks<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 2.513 million total viewers, leading CBS by +624,000 (+33%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to the same week last year, TODAY closed its total viewership gap vs. GMA by 80% (-61,000 vs. -308,000 prior year) and grew its lead over CBS by 54% (+624,000 vs. +406,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 10.3M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 18.0M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-8\/25\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +131,000 A25-54 viewers, nearly 11 times higher than prior year (+12,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY posts a 71% gap improvement vs. the same period last season\u00a0<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA Across The Board For the Month of August TODAY Posts Biggest Total Viewer Advantage Over GMA in More Than 6 Years TODAY Tops GMA for 54 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 August 27, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/27\/today-wins-total-viewers-for-the-month\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Wins Total Viewers for the Month<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[4],"class_list":["post-7694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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