{"id":7692,"date":"2024-08-27T15:40:43","date_gmt":"2024-08-27T15:40:43","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7692"},"modified":"2024-08-27T16:07:46","modified_gmt":"2024-08-27T16:07:46","slug":"nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-key-demos-for-august","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/27\/nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-key-demos-for-august\/","title":{"rendered":"NBC Nightly News with Lester Holt is the #1 Evening Newscast in Key Demos for August"},"content":{"rendered":"\n<p><strong><em>\u2018Nightly News\u2019 Tops ABC in A25-54 For First Time in Over 4 Years &amp; Marks Largest Demo Advantage over Network in 7 Years<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Only Evening Newscast to Grow Across the Board in Year-Over-Year Measurements, Delivers 7-Month High in Total Viewership<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>August 2024: Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0is the #1 evening newscast in the key demos for the month of August, topping ABC\u2019s<em>\u00a0World News Tonight<\/em>for the first time since March 2020 and marking its largest A25-54 advantage over the networks since Jan 2017<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0is the only evening newscast to grow in all measurements vs. last year, delivering a 7-month high in total viewership\u00a0<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0marks its most narrow total viewership gap vs. ABC since December 2018<\/li>\n\n\n\n<li>In year-over-year measurements,\u00a0<em>Nightly News<\/em>\u00a0continues to beat CBS in total viewers and the key A25-54 demo for the 215 consecutive months<\/li>\n<\/ul>\n\n\n\n<p><strong><u>August 2024: Ratings Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 6.844 million total viewers, topping CBS by +2.460 million (+56%), its largest advantage over the network in over 4 years (since May 2020)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0reaches 7-month total viewership high (best since Jan 2024) and marks its most narrow total viewer gap vs. ABC since Dec. 2018<\/li>\n\n\n\n<li>Increases total viewership vs. last month by +1.050 million<\/li>\n\n\n\n<li>Increases total viewership vs. last year by +811,000<\/li>\n\n\n\n<li>In month over month, Nightly News improves the total viewership gap vs. ABC by 64%<\/li>\n\n\n\n<li>In year over year, Nightly News improves the total viewership gap vs. ABC by 67%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 1.204 million A25-54 viewers, beating ABC by +238,000 (+25%) and CBS by +610,000 (+103%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0reaches 19-month high in A25-54 demo (best since Jan 23)<\/li>\n\n\n\n<li>Increases A25-54 viewership vs. last month by +393,000<\/li>\n\n\n\n<li>Increases A25-54 viewership vs. last year by +218,000<\/li>\n\n\n\n<li>In month over month, Nightly turns A25-54 gap vs. ABC into an advantage by +238%<\/li>\n\n\n\n<li>In year over year, Nightly turns A25-54 gap vs. ABC into an advantage by +280%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 906,000 A18-49 viewers, topping ABC by +241,00 (+36%) and leading CBS by +513,000 (+130%)\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0reaches 19-month high in A25-54 demo (best since Jan 23)<\/li>\n\n\n\n<li>Increases A18-49 viewership vs. last month by +334,000<\/li>\n\n\n\n<li>Increases A18-49 viewership vs. last year by +243,000<\/li>\n\n\n\n<li>In month over month, Nightly turns the A18-49 gap vs. ABC into an advantage by +334%<\/li>\n\n\n\n<li>In year over year, Nightly turns the A18-49 gap vs. ABC into an advantage by +417%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In August,\u00a0<em>Nightly News<\/em>\u00a0full episodes and clips delivered more than 60 million monthly video views across on &amp; off network platforms<\/li>\n<\/ul>\n\n\n\n<p>###&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><em>NBC NIGHTLY NEWS WITH LESTER HOLT<\/em><\/strong><strong>&nbsp;IS #2 MOST-WATCHED PROGRAM OF THE WEEK<\/strong><\/p>\n\n\n\n<p><strong><em>\u2018Nightly News\u2019 Continues to Mark Best Start to Season vs. ABC in 4 Years<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>\u2018Nightly News\u2019 Closes Across-the-Board Gaps vs. ABC in Season-to-Date Measurements By Double Digits<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>Week of August 19 Ratings Highlights<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Nightly News<\/em>\u00a0is the #2 most-watched show of the week with 5.261 million total viewers, excluding specials, sports &amp; syndication<\/li>\n\n\n\n<li><em>Nightly News<\/em>\u00a0continues its best start of the season vs. ABC in 4 years (since 2019-20) across the board\u00a0<\/li>\n\n\n\n<li>Season to date,\u00a0<em>Nightly News<\/em>\u00a0improves its competitive position versus ABC across the board, including by 46% in the A25-54 demo compared to the same time period last year<\/li>\n<\/ul>\n\n\n\n<p><strong><u>Week of August 19 Nightly Stats<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Averages 5.261 million total viewers, topping CBS by + 1.180 million (+29%)\n<ul class=\"wp-block-list\">\n<li>Season to date,\u00a0<em>Nightly News<\/em>\u00a0narrows its total viewership gap vs. ABC by 10%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 738,000 A25-54 viewers, topping CBS by +183,000 (+31%)\n<ul class=\"wp-block-list\">\n<li>Season to date,\u00a0<em>Nightly News<\/em>\u00a0narrows its A25-54 gap vs. ABC by 46%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Averages 522,000 A18-49 viewers, beating CBS by +115,000 (+28%)\n<ul class=\"wp-block-list\">\n<li>Season to date,\u00a0<em>Nightly News<\/em>\u00a0narrows its A18-49 gap vs. ABC by 47%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong><u>AUGUST 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>1,204<\/strong><\/td><td><strong>906<\/strong><\/td><td><strong>6,844<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>594<\/td><td>393<\/td><td>4,384<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>966<\/td><td>665<\/td><td>7,317<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><em>Note: The first two weeks of August were the Paris 2024 Olympics. NBC Nightly News, ABC World News Tonight and CBS Evening News\u2019 ratings include afternoon and overnight airings on owned stations.<\/em><\/p>\n\n\n\n<p><strong><u>WEEK of AUGUST 19-25, 2024<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td rowspan=\"2\"><strong>Program<\/strong><strong><\/strong><\/td><td><strong>P25-54<\/strong><\/td><td><strong>P18-49<\/strong><\/td><td><strong>P2+<\/strong><\/td><\/tr><tr><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><td><strong>Imps<\/strong><\/td><\/tr><tr><td><strong>NBC NIGHTLY NEWS<\/strong><\/td><td><strong>783<\/strong><\/td><td><strong>522<\/strong><\/td><td><strong>5,261<\/strong><\/td><\/tr><tr><td>CBS EVENING NEWS<\/td><td>600<\/td><td>407<\/td><td>4,081<\/td><\/tr><tr><td>ABC WORLD NEWS TONIGHT<\/td><td>951<\/td><td>679<\/td><td>7,040<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Note:&nbsp;<em>Nightly News<\/em>&nbsp;is based on a 3-day average (Mon, Tues, &amp; Fri) due to DNC coverage. ABC World News Tonight and CBS Evening News are based on 2-day averages (Mon-Tues) due to DNC coverage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Nightly News\u2019 Tops ABC in A25-54 For First Time in Over 4 Years &amp; Marks Largest Demo Advantage over Network in 7 Years Only Evening Newscast to Grow Across the Board in Year-Over-Year Measurements, Delivers 7-Month High in Total Viewership August 2024: Ratings Highlights August 2024: Ratings Stats ###&nbsp;&nbsp;&nbsp; NBC NIGHTLY NEWS WITH LESTER HOLT&nbsp;IS [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/27\/nbc-nightly-news-with-lester-holt-is-the-1-evening-newscast-in-key-demos-for-august\/\">Read More&#8230;<span class=\"screen-reader-text\"> from NBC Nightly News with Lester Holt is the #1 Evening Newscast in Key Demos for August<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":7633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,5],"tags":[32],"class_list":["post-7692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-nbc-nightly-news","tag-nbc-nightly-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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