{"id":7680,"date":"2024-08-20T19:53:04","date_gmt":"2024-08-20T19:53:04","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7680"},"modified":"2024-08-20T19:53:49","modified_gmt":"2024-08-20T19:53:49","slug":"today-is-1-in-key-demo-for-53-weeks-straight","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/20\/today-is-1-in-key-demo-for-53-weeks-straight\/","title":{"rendered":"TODAY Is #1 in Key Demo for 53 Weeks Straight"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Tops GMA for 53 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Posts 13-Week High in A25-54 (excluding Paris 2024)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Is #1 in Key Demo Season to Date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NEW YORK \u2013 August 20, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning America\u201d in the key demo A25-54. This marks TODAY\u2019s 53<sup>rd<\/sup>&nbsp;consecutive weekly demo win and its largest non-Olympics win in 90 weeks. TODAY grew its demo lead over GMA and reduced the total viewer gap by 89% versus the prior year. Additionally, TODAY delivered a 13-week high in A25-54 (excluding Olympics).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage 10 times higher over GMA compared to the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in six years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"88\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?resize=593%2C88&#038;ssl=1\" alt=\"\" class=\"wp-image-7681\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?w=593&amp;ssl=1 593w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?resize=300%2C45&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?resize=36%2C5&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-2.png?resize=48%2C7&amp;ssl=1 48w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Source: Nielsen, L+SD, 8\/12\/2024-8\/18\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>#1 in A25-54 for 53 consecutive weeks \u2013 longest demo win streak in over 3.5 years<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>A25-54 advantage over GMA of +211,000 is TODAY\u2019s largest non-Olympics win in 90 weeks (since November 2022)<\/strong><\/li>\n\n\n\n<li><strong>TODAY\u2019s demo viewership reaches a 13-week high (excluding Paris 2024)<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>#1 in A18-49 for the 54<sup>th<\/sup>\u00a0consecutive week \u2013 longest win streak in over 3 years<\/strong><\/li>\n\n\n\n<li><strong>TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 38<sup>th<\/sup>\u00a0consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Total viewer gap vs. GMA of -44,000 (-2%) is TODAY\u2019s most narrow non-Olympics gap in 13 weeks<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 47, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 2.592 million total viewers, leading CBS by +674,000 (+35%).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 633,000 A25-54 viewers, beating GMA by +211,000 (+50%) and leading CBS by +289,000 (+84%).<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has beaten GMA for 53 consecutive weeks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 403,000 A18-49 viewers, beating GMA by +143,000 (+55%) and leading CBS by +176,000 (+78%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has ranked #1 for 54 consecutive weeks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 9.6M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 20.3M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-8\/18\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +131,000 A25-54 viewers, 10 times higher than prior year, and is drawing its largest broadcast morning news share of A25-54 viewership in 12 years (since the 2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY trails GMA by -97,000 total viewers, a 71% gap improvement vs. the same period last season<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Tops GMA for 53 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years TODAY Posts 13-Week High in A25-54 (excluding Paris 2024) TODAY Is #1 in Key Demo Season to Date NEW YORK \u2013 August 20, 2024 \u2013&nbsp;NBC News\u2019 TODAY was the number-one morning show last week, topping ABC\u2019s \u201cGood Morning [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/20\/today-is-1-in-key-demo-for-53-weeks-straight\/\">Read More&#8230;<span class=\"screen-reader-text\"> from TODAY Is #1 in Key Demo for 53 Weeks Straight<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2],"tags":[],"class_list":["post-7680","post","type-post","status-publish","format-standard","hentry","category-nbc-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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