{"id":7669,"date":"2024-08-13T16:59:37","date_gmt":"2024-08-13T16:59:37","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7669"},"modified":"2024-08-14T15:58:31","modified_gmt":"2024-08-14T15:58:31","slug":"today-takes-ratings-gold-for-week-2-of-olympics-wins-total-viewers-key-demos","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/13\/today-takes-ratings-gold-for-week-2-of-olympics-wins-total-viewers-key-demos\/","title":{"rendered":"\u2018TODAY\u2019 Takes Ratings Gold For Week 2 of Olympics, Wins Total Viewers &amp; Key Demos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>TODAY Wins Paris Olympics with Largest Summer Games Advantage in Total Viewers Since Rio 2016<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Delivers 30-Week Demo Highs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Grows Across the Board Year Over Year<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PARIS \u2013 August 13, 2024 \u2013&nbsp;<\/strong>TODAY was the number-one morning show during week two of the Olympics from Paris, topping \u201cGood Morning America\u201d in total viewers and the key demo. Co-anchored by Savannah Guthrie, Hoda Kotb, Al Roker and Craig Melvin, the Paris Olympics saw TODAY&#8217;s best summer advantages over GMA in total viewers since the Rio Olympics in 2016. Additionally, TODAY grew in total viewers, A25-54 and A18-49 versus the prior year.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Season to date, TODAY is the top-rated morning show in the key demo with an advantage 11 times higher than GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in 12 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-7670\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown-1-1.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Source: Nielsen, L+SD, 8\/5\/2024-8\/11\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY is the #1 morning show across-the-board for the second straight week<\/strong><\/li>\n\n\n\n<li><strong>TODAY grew its Paris Week 2 deliveries in A25-54\/A18-49 vs. Week 1, hitting 30-week highs in demo viewership<\/strong><\/li>\n\n\n\n<li><strong>Paris 2024 Summer Olympics (2 Weeks)<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY posts best Summer Olympics total viewer advantages over the competition since Rio 2016<\/li>\n\n\n\n<li>TODAY won every morning across-the-board, its best showing in a Summer Olympics since Rio 2016<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Season-to-date through Week 46, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong>\n<ul class=\"wp-block-list\">\n<li>TODAY\u2019s A25-54 advantage vs. GMA is 11 times higher than last season while its 3NET share of A25-54 viewership is the largest in 12 years (2011-12 season)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 3.138 million total viewers, beating Good Morning America by +458,000 (+17%) and leading CBS Mornings by +1.194 million (+61%) &nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has lead GMA for 2 consecutive weeks and beaten CBS across-the-board for 1,669 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>Compared to prior year, TODAY was the only program up in total viewers (+640,000, up +26%), turned its total viewership gap into a win vs. GMA (+458,000 vs. -411,000 prior year) and quadrupled its lead vs. CBS (+1.194 million vs. +294,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 760,000 A25-54 viewers, beating GMA by +280,000 (+58%) and leading CBS by +389,000 (+105%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY increased its A25-54 viewership by +6,000 (up +1%), reaching its highest mark in 30 weeks (best since 1\/8\/2024)<\/li>\n\n\n\n<li>Compared to prior year, TODAY was the only program to increase in demo viewership (+176,000, up +30%), reversed its A25-54 gap into an win vs. GMA (+280,000 vs. -38,000 prior year), and more than doubled its demo lead vs. CBS by 180% (+389,000 vs. +139,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY averaged 520,000 A18-49 viewers, beating GMA by +231,000 (+80%) and leading CBS by +261,000 (+101%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Week-over-week, TODAY increased its A18-49 audience by +13,000 (up +3%) to reach its highest level in 30 weeks (since 1\/8\/2024)<\/li>\n\n\n\n<li>Versus the same week last year, TODAY was the only program to grow its total viewers (+129,000, up +33%) while improving its advantage over GMA (+231,000 vs. a tie prior year) and more than doubling its lead vs. CBS (+261,000 vs. +116,000 prior year)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY Digital had 11.6M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 24.2M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-8\/11\/2024)<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +129,000 A25-54 viewers, over 11 times higher than prior year (+11,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n\n\n\n<li>Versus CBS, TODAY\u2019s A25-54 advantage of +223,000 is 11% higher than at the same point last season (+201,000 last season)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total Viewers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY posts a 71% gap improvement vs. the same period last season<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Wins Paris Olympics with Largest Summer Games Advantage in Total Viewers Since Rio 2016 TODAY Delivers 30-Week Demo Highs TODAY Grows Across the Board Year Over Year PARIS \u2013 August 13, 2024 \u2013&nbsp;TODAY was the number-one morning show during week two of the Olympics from Paris, topping \u201cGood Morning America\u201d in total viewers and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/13\/today-takes-ratings-gold-for-week-2-of-olympics-wins-total-viewers-key-demos\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Takes Ratings Gold For Week 2 of Olympics, Wins Total Viewers &amp; Key Demos<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[170,10],"tags":[4],"class_list":["post-7669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 Takes Ratings Gold For Week 2 of Olympics, 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