{"id":7654,"date":"2024-08-06T19:06:58","date_gmt":"2024-08-06T19:06:58","guid":{"rendered":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/?p=7654"},"modified":"2024-08-13T14:18:56","modified_gmt":"2024-08-13T14:18:56","slug":"today-takes-ratings-gold-wins-total-viewers-key-demos-first-week-of-olympics","status":"publish","type":"post","link":"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/06\/today-takes-ratings-gold-wins-total-viewers-key-demos-first-week-of-olympics\/","title":{"rendered":"\u2018TODAY\u2019 Takes Ratings Gold, Wins Total Viewers &amp; Key Demos First Week of Olympics"},"content":{"rendered":"\n<p><strong>TODAY Posts Largest Total Viewer Win Over GMA Since Rio 2016<\/strong><\/p>\n\n\n\n<p><strong>TODAY Tops GMA and CBS Combined in Key Demo for First Time Since London 2012<\/strong><\/p>\n\n\n\n<p><strong>TODAY Delivers 36-Week Total Viewer High and 29-Week Demo Highs<\/strong><\/p>\n\n\n\n<p><strong>TODAY Grows Across the Board Versus Week Over Week and Year Over Year<\/strong><\/p>\n\n\n\n<p><strong>PARIS \u2013 August 6, 2024 \u2013&nbsp;<\/strong>TODAY was the number-one morning show during week one of the Olympics from Paris, France, topping \u201cGood Morning America\u201d in total viewers and the key demo. Co-anchored by Savannah Guthrie, Hoda Kotb, Al Roker and Craig Melvin, the first week of the Summer Games had TODAY&#8217;s best advantage over GMA in total viewers since the Rio Olympics in 2016. &nbsp;TODAY also delivered its biggest 25-54 demo win since London 2012<strong>.&nbsp;<\/strong>This marks TODAY\u2019s 51<sup>st<\/sup>&nbsp;straight weekly demo win, its longest streak since December 2020. Additionally, TODAY grew in total viewers, A25-54 and A18-49 versus both the prior week and year.&nbsp;<\/p>\n\n\n\n<p>Season to date, TODAY is the top-rated morning show in the key demo with an advantage more than nine times higher than GMA versus the prior season. This is TODAY\u2019s best key demo start to a season versus GMA in 12 years.<\/p>\n\n\n\n<p><strong><u>TODAY HIGHLIGHTS:<\/u><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"98\" src=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?resize=609%2C98&#038;ssl=1\" alt=\"\" class=\"wp-image-7655\" srcset=\"https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?w=609&amp;ssl=1 609w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?resize=300%2C48&amp;ssl=1 300w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?resize=24%2C4&amp;ssl=1 24w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?resize=36%2C6&amp;ssl=1 36w, https:\/\/i0.wp.com\/nbcuniversalnewsgroup.com\/nbcnews\/wp-content\/uploads\/sites\/2\/2024\/08\/Unknown.png?resize=48%2C8&amp;ssl=1 48w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/figure>\n\n\n\n<p><strong><em>Source: Nielsen, L+SD, 7\/29\/2024-8\/4\/2024. Average audience based on regularly-titled telecasts only.<\/em><\/strong><\/p>\n\n\n\n<p><strong><u>KEY WEEKLY POINTS<\/u><\/strong><strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TODAY wins ratings gold as the #1 morning show across-the-board; only program up vs. prior week or prior year<\/strong><\/li>\n\n\n\n<li><strong>TODAY beat GMA and CBS combined in A25-54 (first time since London 2012) and A18-49 (first time since Rio 2016)<\/strong><\/li>\n\n\n\n<li><strong>TODAY secured its first total viewer win in 18 weeks and its largest total viewer advantage vs. GMA since Rio 2016<\/strong><\/li>\n\n\n\n<li><strong>#1 in A25-54 for the 51<sup>st<\/sup>\u00a0consecutive week, its longest streak in the key demo in over 3.5 years (since December 2020)\u00a0<\/strong><\/li>\n\n\n\n<li><strong>#1 in A18-49 for 52 consecutive weeks, its best streak in 3 years (since May 2021) \u00a0\u00a0<\/strong><\/li>\n\n\n\n<li><strong>TODAY improves its competitive position across-the-board vs. prior week<\/strong><\/li>\n\n\n\n<li><strong>TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 36<sup>th<\/sup>consecutive week\u00a0<\/strong><\/li>\n\n\n\n<li><strong>Season-to-date through Week 45, TODAY ranks as the #1 morning show in A25-54 and A18-49\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 3.157 million total viewers, beating GMA by +608,000 (+24%) and leading CBS by +1.235 million (+64%) &nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now beaten CBS across-the-board for 1,668 consecutive weeks (since 8\/10\/1992)\u00a0<\/li>\n\n\n\n<li>TODAY was the #1 morning show every morning last week<\/li>\n\n\n\n<li>Total viewership for TODAY reached a 36-week high (best since 11\/20\/23)\u00a0<\/li>\n\n\n\n<li>TODAY&#8217;s advantage over GMA is the largest seen since the Rio Olympics (since 8\/15\/2016) while its lead over CBS is the largest seen in 348 weeks (since 11\/27\/17)<\/li>\n\n\n\n<li>Week-over-week, TODAY was the only program to increase its total viewership (+546,000, up +21%), flipped a gap into a win vs. GMA (+608,000 vs. -48,000 prior week), and improved its advantage vs. CBS by 102% (+1.235 million vs. +610,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY was the only program up (+512,000, or +19%), reversed a gap into a win vs. GMA (+608,000 vs. -456,000 prior year), and more than tripled its total viewer advantage vs. CBS by 223% (+1.235 million vs. +382,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 754,000 A25-54 viewers, beating Good Morning America by +320,000 (+74%) and leading CBS Mornings by +439,000 (+140%)&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY has now been the #1 ranked morning show in A25-54 for 51 consecutive weeks (59 of the last 65 weeks), its longest streak in more than 3.5 years (since December 2020)<\/li>\n\n\n\n<li>A25-54 viewership for TODAY reached a 29-week high (best since 1\/8\/24) and beat GMA and CBS combined for the first time since the London Olympics (since 8\/6\/2012)<\/li>\n\n\n\n<li>TODAY&#8217;s A25-54 advantage over GMA is the largest since the Pyeongchang Olympics (since 2\/12\/2018) while its lead over CBS is the largest seen in 88 weeks (since 11\/21\/22)<\/li>\n\n\n\n<li>Week-over-week, TODAY was the only program to grow its A25-54 viewership (+163,000,up +28%), nearly tripled its demo lead vs. GMA (+320,000 vs. +109,000 prior week), and improved advantage vs. CBS by 89% (+439,000 vs. +232,000 prior week)<\/li>\n\n\n\n<li>Compared to the same week last year, TODAY was the only program to increase in A25-54 viewership (+153,000, up +26%), turned its A25-54 viewership gap into a win vs. GMA (+320,000 vs. -56,000 prior year), and more than doubled its demo advantage vs. CBS by 164% (+439,000 vs. +166,000 prior year)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY averaged 508,000 A18-49 viewers, beating GMA by +247,000 (+95%) and leading CBS by +314,000 (+162%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A18-49 viewership for TODAY reached a 29-week high (best since 1\/8\/24) and outperformed both GMA and CBS combined for the first time since the Rio Olympics (since 8\/8\/2016)<\/li>\n\n\n\n<li>TODAY&#8217;s A18-49 advantage over GMA is the largest seen in 88 weeks (since 11\/21\/22) and vs. CBS is the largest seen in 36 weeks (since 11\/20\/23)<\/li>\n<\/ul>\n\n\n\n<p><strong>TODAY Digital had 13.1M unique visitors&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand drove 22.7M video views across on and off net platforms\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong><u>2023-24 SEASON-TO-DATE (9\/25\/2023-8\/4\/2024)<\/u><\/strong><\/p>\n\n\n\n<p><strong>TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date<\/strong><\/p>\n\n\n\n<p><strong>A25-54:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TODAY leads GMA by +126,000 A25-54 viewers, over 9 times higher than prior year (+13,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)<\/li>\n<\/ul>\n\n\n\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TODAY Posts Largest Total Viewer Win Over GMA Since Rio 2016 TODAY Tops GMA and CBS Combined in Key Demo for First Time Since London 2012 TODAY Delivers 36-Week Total Viewer High and 29-Week Demo Highs TODAY Grows Across the Board Versus Week Over Week and Year Over Year PARIS \u2013 August 6, 2024 \u2013&nbsp;TODAY [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/nbcuniversalnewsgroup.com\/nbcnews\/2024\/08\/06\/today-takes-ratings-gold-wins-total-viewers-key-demos-first-week-of-olympics\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u2018TODAY\u2019 Takes Ratings Gold, Wins Total Viewers &amp; Key Demos First Week of Olympics<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":7656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170,10],"tags":[4],"class_list":["post-7654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-today","tag-feature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018TODAY\u2019 Takes Ratings Gold, Wins Total Viewers &amp; Key Demos First Week of Olympics - NBC News Press Releases<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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